Chapter 177 Copyright Revenue (1/5)

In fact, with the development of the global economy, Asian countries have made great progress in films!

India has Bollywood, South Korea has Chungmuro, Japan... A bunch of masters aren't dead yet!

In Thailand, horror movies and campus films are a must, and the Philippines has Venice Golden Lion Award winners!

However, none of these countries together will be the opponent of Chinese films - because of the market!

The Chinese market is just too inclusive!

No matter what country the tea is produced from, there is a market in China, and the price is definitely a little higher than that of local tea...

Pulling it back, in fact, the biggest foundation of Chinese films is the booming market.

Only when the market is sufficient can it be possible to give birth to film projects of sufficient size, and Chinese films have been commercialized since the beginning of the new century...

Nowadays, although there are many bad movies, there are also many mature commercial films.

Yes, commercial films and literary films are the two legs of a healthy market!

But which of the two legs should also be thicker...

What is the most powerful thing about Hollywood?

It's a commercial film!

If you want to catch up with North America, you can't tilt resources on literary films and those auteur films.

It's done a good job, although a bunch of 'film critics' spray all kinds of Chinese-language films, saying that 'Chinese films are choked by money, and the audience is forced to watch blockbusters', 'The Chinese film market is still desperate'...

Is it called 'saved' to hand over the market to Hollywood commercial films?

Are these people thinking about the film market?

They only think about their own interests, they really want the state to draw a circle to protect them, so that they can easily make money...

Do you think, if under their appeal, the above really supports the so-called art films, who will benefit the most?

Of course it's them!

I have to say, these people have too poor political vision, why do they want to hold an Asian film exhibition and propose an Asian community with a shared future?

Because I don't want to play according to the previous rules anymore, I want to form my own game!

......

"Indian films, I know Aamir Khan's "Three Fools in Bollywood", do you have any new works for him?"

“... Some time ago, it seemed to report "Wrestling, Dad", saying that he lost 54 pounds in 5 months, and there are before and after photos!"

"They all say that he is the conscience of India... Shall we buy a few films?"

Lu Xiaoran nodded: "Yes, but pay attention... Forget it, don't pay attention, most of the filmmakers in India are left-wing, and they criticize Indian society in various ways..."

This is true, most of the filmmakers in the world are left-wing, including the mainstream filmmakers of Japanese benzene - there is a movie, "Letter from Iwo Jima", which has been touted by people in various ways on Douban, and even said that 'war is just a product of different positions + radical thinking.' ’...

'It shows humanity and transcends politics!'

Anyway, a bunch of good words!

But that movie was approved by the Japanese Left-wing Film Association!

What does the movie show - the pity of the soldiers.

But no remorse is shown!

"It's not right to show only the pain of Japanese benzene, but not the cruelty of Japanese benzene!"

This is really what the Japanese Film Association said...

The same is true for mainstream Indian films, where the left wing occupies a considerable amount of discourse!

By the way, most of the Indian films are still stuck on the subject matter - the level of criticizing social contradictions...

Lu Xiaoran suddenly thought of something: "I just watched the online copyright of "Geng Hao Returns to His Hometown" and sold 60 million?"

“... Yes, 60 million!"

"Why is it so high?"

"It's not high, "Notes on Tomb Robbery" sold for 70 million!"

“... Why?"

"People are big IPs!"

“... Is it an outright buyout?"

"Yes, three video platforms, jointly offer..."

"Don't buy it out next time..."

The movie "Notes on Tomb Robbery" set a record: online copyright sales exceeded 70 million yuan, and TV copyright sales exceeded 10 million yuan.

Of course, these can't be compared to the North American market!

From the perspective of the mature film copyright income in North America, TV copyright revenue accounts for 39%, and home entertainment revenue broadcast through new media, DVD and other channels accounts for 34%, both of which are higher than the 27% revenue of the movie box office.

Orange's films, with a non-box office revenue of 25%, are already high!

However, compared with the 73% of copyright revenue in North America, there is still broad room for development in the full copyright operation market in the future.

"In this way, you discuss with several platforms, we will try to shorten the window period, but we will leave us ten days of paid on-demand..."

"Okay... In fact, I also think that it is difficult to reflect the value of our content by simply buying out..."

After thinking about it, Zhong Lifang said again: "Actually, many hotels contact us..."

"Hotel?"

"They want to cooperate with us to create a 'hotel + cinema' operation model, by upgrading the hotel room TV to a 120-inch large projection screen, with special movie projectors, professional directional sound and other equipment, the room will be upgraded to a movie room, to create a hotel theater... Hopefully we can sell them the movie rights at the same time!"

"If you think too much, what should I do if piracy comes out?"

"I think low-budget films can consider cooperating with them, and these hotels can use the method of key distribution, which can also achieve film copyright protection..."

Lu Xiaoran pondered for a moment, and then asked, "What do you think about this matter?"

"There's nothing up there..."

"Then let's try..."

The copyright that can be developed at this stage, in addition to network copyright and TV copyright, there is also a car TV, the copyright on the airline plane...

These are genuine copyrights!

Therefore, compared with before, there are many channels for the development of the copyright income of the film...

Orange has signed film supply agreements with the top ten domestic airlines, of course, the content must be healthy, uplifting, and in line with the national image.

But these revenues are still far from the box office share.

Therefore, since there is one more channel, Zhong Lifang is of course in favor...

......

From the 21st, the entire orange began to pay attention to the North American box office...

The reason is very simple, "The Great Wall" has opened in North America!

It was very decisive to start painting a week earlier than the previously scheduled 28th - because Disney put "Doctor Strange" on November 4th!

This Nima...

"The Great Wall" and "Doctor Strange" are both popcorn genre films, forming a direct competition relationship, "Doctor Strange" was originally scheduled for November 11, but now it is suddenly raised for a week, and the forced "The Great Wall" has to be released...

It was very unfortunate in the current period, a bunch of horror films "Madia Halloween", "The Girl on the Train", and even "Death Divination 2", which has long been scheduled...

And Tom Cruise's "Detective Jack: Never Look Back"...

Wen Ziren was full of confidence when he called back, but Lu Xiaoran was still very worried, because North America blossomed ahead of schedule, not only about the North American results, but also about the impact on the Chinese market...