"Oh, what's the big deal with competition?"

The turmoil at the bidding meeting has actually alerted Li Xian.

But when he heard Tan Xisong say this, he still asked.

"The advertising plan for next year has been tentatively decided today. Except for the current time period of your Bang Yebai, the advertisements in other periods have changed by half. If it has nothing to do with your New Taipei Group, I won't talk about it. Let me tell you a few interesting ones. ”

"Sister Tan, you say. ”

"P&G China participated in the second round of bidding last night, winning the 30 seconds after the weather forecast, as well as the current 30 seconds of advertising time for the prime-time TV festival. Moreover, their commercials have already been produced and will be launched after New Year's Day. Guess what type of ads they're selling?"

"Huh,"

Li Xian doesn't have to guess.

The current state of affairs can be imagined even if you think about it on your knees.

It must be a sanitary napkin!

Procter & Gamble has been in China for a few years now. Compared with the many foreign companies that entered the Chinese market in the middle of the reform and opening up, P&G's development in China can be smooth. In the first two years of entering China, Procter & Gamble took the lead with its complete product lineup and the weakness of products in China's mid-range Nichihua cleaning and care market.

From 90 years began to build a large number of factories in the southeast coastal area, by 92,93 it was already profitable. In the sanitary napkin market, Li Xian had been desperately developing before, in order to take a step forward and take advantage of the efforts of large foreign-funded enterprises such as Procter & Gamble and Kao in the future, to expand a living space for the New Taipei Group.

In the previous two years, he had been afraid that foreign companies such as Procter & Gamble, which should have been officially launched around 97 and 98, would have laid out the Chinese sanitary napkin market in advance. In the first two years, when the bayonets of New Taipei's Weiyou series of sanitary napkins and Anerle fought in the primary and secondary markets, Procter & Gamble and other foreign companies did not take action, and Li Xian was secretly lucky.

But now it seems that the strong performance and profitability of Weiyou sanitary napkins in the past two years have triggered the butterfly effect of history.

The time for P&G sanitary napkins to lay out the Chinese market is ahead of schedule!

Thinking of yesterday's Procter & Gamble's intention to compete for the bid king, Li Xian's heart was full of understanding.

It's really a good calculation.

Now that I think about it, if Procter & Gamble had won the bid last night and quickly launched their women's menstrual care products with prime-time advertising, then Weiyou, who had just won 52% of the market share in the first- and second-tier markets, would definitely be quite uncomfortable in the next year.

Why?

What you must know is that the New Taipei Weiyou series of sanitary napkins have now achieved a lot of sales. However, the reason why it has achieved its current sales and status in the past two years is mainly because New Taipei is the first company in the country to advertise sanitary napkins on CCTV, and it is also the first company to integrate the importance of women's menstrual care into the marketing concept.

To say, the popularity of sanitary napkins for Chinese women menstrual care products has made a certain contribution. However, if you want to say that the competitiveness and technology of the sanitary napkin product itself is not very high.

At present, there are only three kinds of products in the Weiyou brand: daily routine, wing type, and thickened night type. It is with these three products that only you have achieved an annual output value of 500 million.

The product line is thin, and the product technology can only be said to be slightly higher than the existing domestic products. The reason for the current sales volume is actually that the brand's marketing has done well.

Although the group now relies on the R & D center upgraded by the Berry Research Institute, a lot of money has been invested, and it is doing research and development on kapok pulp and new absorbers, and is repairing internal strength to enhance its core competitiveness, but it is not a sales job, it is a work of pregnancy and childbirth in October, and it must not come out in a while.

This state is the only one, and it's okay to hit a dozen Anerle head-on in the market. If it competes with an opponent like Procter & Gamble, who is not short of money and technology, and already has a mature product series abroad, it can only be said to be far-fetched.

And Procter & Gamble, a competitor with technology, capital, and ambition, if it wins the most effective means of publicity that has the greatest influence on the market and improves performance.

The result will be self-evident.

Tan Xisong on the other side of the phone saw that Li Xian didn't speak, and smiled: "What's the matter, Li Dong is on fire?"

"Not really. Li Xian retracted his thoughts and said with a smile: "If the bid changed hands yesterday, and there was such a competitor, I would really be on fire." Now..... It's still up to it. ”

"Li Dong is not very old, but he is very courageous. Hearing Li Xian's indifferent tone, Tan Xisong chuckled: "But I haven't finished talking yet." In addition to Procter & Gamble, Hengan also participated in the second round of bidding, winning 30 seconds after 30 minutes of the noon news. ”

Nima!

Hearing this news, Li Xian really felt a pain in the face.

Procter & Gamble enters the venue, why are you still in Heng'an, who has been pressed to the ground by Lao Tzu and rubbed for a year, still have some fun? !

Now there are advertisements for only you sanitary napkins on CCTV, or in the morning non-prime time, and the advertising content is still the previous smash hit "Only You Rainbow".

One of the reasons why there has been no change for so long is that morning advertising is more friendly to women. And in the past two years, the advertising effect of "Only You Rainbow" has also been quite good, and there is no need to change.

However, all this is based on the quality of the advertisement itself, as well as ...... Uniqueness.

That's right, at present, among the entire CCTV advertisements, sanitary napkin advertisements are the only one such as you!

Now, at once there are two more. One occupies the prime time of the day and the other occupies the prime time of the evening.

This...... It's sad.

Tan Xisong on the other side of the phone didn't forget to mend the knife: "Didn't you get on fire this time?"

"Nope!"

Li Xian's mouth was very hard.

"Well, in addition to Procter & Gamble and Hengan, two competitors with you, Giant Company also filmed two 30-second commercials in the afternoon session. On the content of the advertisement, it is filled in with health care drugs....."

Knock on it!

Do I knock on it!

Li Xian, who was holding the eldest brother, was a little crazy.

What's going on?

Lao Tzu will ..... next year Well?

Pinching his fingers to count the days, Li Xian understood.

He meows, and the second uncle will be twenty-four next year. Natal year!

Let's just say it's so unpleasant......

Obviously, this is a superstitious statement.

After thinking about it, after the rapid development of New Taipei Group in the first two years, its two sharp knife business segments of paper and health care products have developed into the top of the pyramid in its industry by virtue of the resource advantages of backing mountain forest farms and Li Xian's careful marketing for so long.

Now, after two years of development after the reform of the economic system, social enterprises have accumulated considerable capital by relying on the madness of the sudden opening of the market.

What is the summit for?

Isn't it just for climbing and challenge?

Li Xian was mentally prepared for such a day a long time ago.

But it was obvious that this day had arrived a little earlier than he expected.

Similarly, if you calm down and think about the fact that Giant Company spends a lot of money on CCTV advertising, although there is a discrepancy with Li Xian's memory, it is also inevitable in the current situation.

Shi Yuzhu has now recruited from universities and society, set up a sales team known as the "100,000 army", and formed four so-called "group armies" in the east, west, north and south to start marketing the first health care product of the giant company, that is, brain gold.

Now the competition in the health care products market has become fierce.

Although Feilong is now in decline, it is an old health care product brand after all, and it still has a certain degree of recognition nationwide with its previous heritage.

And Guizhen Church in New Taipei, with its direct sales policy and the advertising bombardment strategy of garbage time on various local TV stations, has also taken a big piece of this cake.

Originally, the three strains with the strongest advertising offensive and the largest sales density in the health care products industry were different from the original historical marketing policies because of Li Xian's precedence. I have to say that Wu Bingxin's father and son are also characters, and after New Taipei blocked the advertising bombardment, they began to make great strides towards the road of swagger and deception. This pair of talents cooperates with health centers and medical stations in various places, divides these grassroots medical institutions, and goes deep into the rural areas of various regions with the cooperation of a large number of sales personnel, and provides "free consultations" to those villagers who have never even entered the hospital in their lives. Without exception, all the fellows who have been "consulted" have all suffered from stomach problems of varying degrees. Under such shameless marketing, Sanzhu surrounded the city with the countryside, and created more than 400 million sales in a year in 94 years.

This kind of negative way, Li Xian didn't think about it when he promoted Guizhen Church before, but there is still a difference between marketing and fraud. For the sake of conscience, this path was passed as soon as possible.

I didn't think about it, there are really more people who are shameless than themselves,

Raw, three such tigers were raised.

However, for Guizhentang, which has already made a lot of money in the health care product market and is still expanding its income with direct sales, three strains are not enough to make it too uncomfortable.

What is really uncomfortable is the old brand like Feilong, and Shi Yusuke and his giants who are not satisfied with a piece of the pie in the field of health care products, but want to be the king.

Next, Tan Xisong talked about the bidding situation of some liquor brands, but it is not surprising that old rivals in the liquor industry such as Confucius Banquet and Jiannanchun and Shanxi Fenjiu have won advertisements of different grades on CCTV.

Now that the liquor industry is hot, now that the economy has been liberated, people's living standards have improved, and commercial activities are frequent, the demand for liquor, especially liquor products that can be put on the table, is simply not too great.

These liquor brands have not been advertised before, but as long as the standard king of Bangye Bai is still there, with the blessing of this standard king and the fame, with the assistance of Bangye black pottery, whose artistic value is gradually heating up in China, Bangye Bai is still true.

Now, the only problem in front of Li Xian is the change of health care products and sanitary napkins.

"Is it because Dong Li doesn't speak because he's under pressure? If you feel pressured, I have a proposal. Although we have almost bought all the advertisements on CCTV now, if we want to squeeze it, we can still free up two or three minutes of share. Otherwise, you will support our advertising department for 30 or 20 million, and Sister Tan will give you a few more places?"

Facing Tan Xisong's bewitchment, Li Xian smiled.

"Sister Tan, you can't always get a head of wool. Otherwise, it's like Ge You, it's not good-looking, right? You said that the relationship between the two of us has been for such a long time, and in the past two years, our New Taipei has sent so much money to your advertising department, Sister Tan, can't you be generous and give us a good time for two or three minutes for free? In this way, I will have a little motivation to compete for the king next year, right?"

Li Xian's words made Tan Xisong giggle: "Li Dong, if this CCTV is opened by my family, let alone three or two minutes, the friendship between the two of us, even if you put your New Taipei advertisements all day long, what's the matter? But the key, isn't our advertising department going to make a profit? You Sister Tan and I are also a part-time worker, it's not easy, I believe Li Dong can understand, right?"

Hum!

Li Xian pouted.

It's just been 24 hours since I won the bid, and I'm talking about money again.

scold

Ruthless.