Li Xian said that Tan Xisong specially picked up his own wool, but he didn't talk nonsense.

In the past two years, New Taipei Group, including the first Biaowang of Bangye Bai, together with the advertising of sanitary napkins and the public service advertisement of Songjiang Industrial, has recharged more than 40 million yuan.

How much is the performance of the CCTV advertising department in 94?

It's just more than 400 million.

It can be said that New Taipei alone has contributed one-tenth of the performance of CCTV's advertising department.

Proper VIP key customers.

At present, if you want to quickly enhance your brand influence in a short period of time, there is no better platform except CCTV. So it was not so much that Tan Xisong was picking up the wool, but that Li Xian, the fat sheep, took the initiative to come to the door and handed the wool over.

What Tan Xisong said on the phone can be said to be quite valuable.

The value does not lie in the advertising items and content that Tan Xisong informed. These things, even if Tan Xisong doesn't say them, Li Xian can know them after New Year's Day.

But at that time, the marketing of competitors was already online, and if you knew it again, it would be passive.

The value is in time.

It's the beginning of December, and there is less than a month left before the next year's advertising.

After hanging up Tan Xisong's phone, Li Xian fell into deep thought.

There is too much information about this CCTV bidding meeting, and he needs to sort it out and determine the focus of the group's work in the future.

Needless to say, in the next three years, the status quo of the wine industry's huge profits and overselling will definitely be maintained. And with the halo of the standard king, there is no problem with this business.

In the area of health care products, although New Taipei is as stable as an old dog in the market by virtue of its direct sales policy, this is not enough.

Now this market is too chaotic.

Old brands such as the flying dragon Sun God, new Ding such as giants, three plants, and K of hearts have all been fully entered. In this most profitable industry in the country, there is a trend of retreating if you don't advance.

It's already December, the New Year is approaching, and the marketing war in the health care product industry is about to heat up.

In Li Xian's original plan, the money to invest in Minsheng Bank will all depend on the two businesses of health care products and liquor.

Now facing the sudden rise of giants and three strains, Li Xian feels that health care products are the most important business at hand.

However, according to known information, Procter & Gamble is definitely going to start the sanitary napkin business.

New Taipei Paper has developed well in the past two years, and the business volume of the Huangdao Paper Base, which has just been put into use, is steadily increasing by virtue of forest resources and newly upgraded processing production lines. At present, in the northern region, Sina series toilet paper occupies the first place in the paper industry in terms of word-of-mouth and sales. As for the southern market, the company is also looking for a relatively mature tissue mill, intending to quickly lay out through mergers and acquisitions, connecting the north and south, and forming a production and sales network covering the whole country.

The technical content of the paper industry is relatively low, as long as it is a wood pulp resources and cost, Sina series toilet paper is the first brand in the country to put forward the concept of high-quality toilet paper, although the south of Vinda and some old brands also have a good performance, but Sina occupies the right time and place, as long as they do not die, move forward steadily, these opponents are not enough.

Sanitary napkins, however, must not be missed.

Li Xian is quite aware of the development trend of the paper industry in the next 20 years, and the production and manufacturing of toilet paper is a highly polluting industry. Moreover, it is a large consumer of resources, and now the people's livelihood needs, there is naturally no problem. As the most consumed household daily necessities, if this business can stabilize sales and reputation, and become the richest man around the millennium, there will be no big problem.

However, in the next ten years, around 2010, after the national governance, there will be a more obvious decline after the major rectification of the polluting industry.

Sanitary napkins are different.

Compared with toilet paper, the pollution caused by the production process of sanitary napkins is relatively light. In other words, even if sanitary napkins are a heavily polluting industry, with a gross profit of up to 70% and nearly 50% of the net profit of sanitary napkins, it is worth spending money on anti-pollution technology.

With the continuous improvement of China's future economic level, the continuous improvement of people's living standards, and the continuous improvement of women's demand and quality of menstrual care, the sanitary napkin industry will definitely be an evergreen business.

Now is the time to lay the foundation for the future.

In the past two years, New Taipei has pressed Hengan, the first brand of domestic sanitary napkins in the future, which is a good sign. Now, Li Xian doesn't want Procter & Gamble to throw this hard-won victory into the mud.

December ushered in the second snow in the capital since the beginning of winter.

In the guest room, Li Xian, who embedded himself in the sofa, sat for more than an hour, until the heavy snow outside the window covered the window, and the room was dim and he couldn't see clearly, he took the arm on his head away and stood up.

"The wine industry doesn't have to worry about it now. In the coming year, it is very necessary to pour more resources into sanitary napkins. We have to find a way to resist the advertising offensive of Procter & Gamble and Hengan in marketing. And the next three months...... The health supplement market will determine who is the king and who is the turtle...... This one, a little more priority. ”

knocked on his temple, and Li Xian sorted out the mess preliminarily.

......

At about six o'clock in the evening, Zhu Feng and Liu Weihan returned to the hotel.

It is said that it is not a matter of one or two days to finalize the advertising plan, but Bang Yebai does not have such a statement. After all, last year, there has been a whole year of prime-time advertising, and this year it will be as good as last year.

It's not as troublesome as other winning bidders.

After talking about things for a day, dinner was originally arranged at the end of the advertising department, but Zhu Feng and Liu Weihan still had a knot in their hearts that had not been solved, and after finishing the business there, they came back non-stop.

When the two came back, Li Xian was eating in the restaurant with Zhang Dagong and others.

"Li Xian. ”

"Xiaoxian, we're back. ”

Originally, he planned to leave for the northeast tomorrow, but because of the heavy snowfall, the flight was temporarily canceled, and the itinerary seemed to be postponed.

Seeing Zhu and Liu coming back, he hurriedly beckoned: "Did you two eat or not?"

Heaven pity see,

The leakage of the bottom of the bid is in the hearts of Zhu Feng and Liu Weihan, and even when they discussed advertising today, their hearts were chaotic. Where is the heart to eat?

The two of them are now eager to find a private detective immediately, and find out the grandson who leaked the bottom of the bid at night.

Seeing that the two of them had bitter gourd faces, where did Li Xian still not understand what these two people were thinking?

With a slight smile, he pulled the two to the table and asked the waiter to serve the dishes.

"What is this discussing?"

Seeing that there were densely written books in front of everyone at the dinner table, Zhu Feng was suspicious after taking his seat.

Zhang Dagong briefly said the news that Li Xian learned from Tan Xisong today, and said: "Next year, several of our group's main competitors have made great efforts to advertise on CCTV, and Li Dong is taking us to study how to deal with it. ”

Although Bangye Liquor is an independent company, New Taipei Group is a whole after all. Hearing that the situation in the paper industry and health care products next year is so grim, Zhu Feng's heart is also tight.

"Xiaoxian, let's spend 110 million this year, in addition to the advertisements before and after the news broadcast, CCTV also has an additional 30 seconds of advertising time. Well, the time is not very good, you know the sunset red at two o'clock in the afternoon? I think that with the Biaowang period, this extra thirty seconds is dispensable for Bang Yebai. Otherwise...... I'll talk to the advertising department and replace it with our sanitary napkins or health products?"

Zhu Feng's thoughts, Li Xian understands.

But compared with the sub-prime time won by Procter & Gamble, Hengan and Giant, "Sunset Red" can be said to be the lowest-rated program advertisement on CCTV during the day......

It's really dispensable.

"No, I don't. Li Xian shook his head, "It's about to be the New Year, and it's time for the wine industry to make efforts." Our wine industry is not like sanitary napkins and health products, it has its own sales team. You are all pointing to agents everywhere, and the demand for advertising and exposure in marketing is too great.

At this time, the 30-second advertisement can still play a role in icing on the cake for your branch's own use, but the 30-second split in half will not play a big role in sanitary napkins and health care products. Bang Yebai's advertisement is still according to your plan.

Paper & Health Products...... I'll figure it out again. ”

Well

It seems that I really have to have a meal with Tan Xisong when I have time.

Li Xian touched his chin and moved his mind.

()