It has been raining continuously in Jinshi for the past few days, and the entire sky is gloomy, and there are basically no human figures on the road.

And Chen Xiao also hid at home and did not come out, and is now playing chess with Wang Yuejin in the house.

At this moment, the phone rang, Chen Xiao looked at the caller ID, and then connected the phone.

On the other end of the phone, Fan Daorong said: "Mr. Chen, I have already negotiated with Xinshi to use 1.5 billion yuan to acquire 100% of the shares of 35 theaters under the name of Xinshi. ”

The theater Fan Daorong is talking about is, of course, not a drive-in theater, but a traditional cinema.

In recent months, cinema mergers and acquisitions have become a hot topic in the industry.

According to media statistics, in just two months, there have been at least 8 small-scale and multi-frequency investments and acquisitions by giants.

Yes, theaters have ushered in a wave of mergers and acquisitions.

And the influx of funds has also made the prices of those theaters rise again and again.

It's just that the increase is still limited, and from the perspective of the general trend, now is the best time to enter the market.

Fan Daorong has been tracking the news of these mergers and acquisitions recently, as early as half a month ago, he took a fancy to Xinshi's theater, but it has not been negotiated until now.

So what about the price of 1.5 billion to buy 35 theaters?

It can be said that it is very cheap.

But there is still a reason for this, that is, the theaters under the name of Xinshi are not the best, not the most popular and prosperous urban cities.

But that's how it is also very good, as Chen Xiao's admission is very suitable.

Then Fan Daorong said: "Haven't you been looking for someone in theater management before? This time I have a good candidate, I have done it in Tianqi before, including this Xinshi theater He also introduced it to me, do you want to meet it?"

"Oh?"

This is really a sleepy pillow, if you enter the traditional theater now, it happens to be a theater management talent.

It is missing before, too, but is not urgent.

However, it is conceivable that if he acquires more than 30 traditional cinema chains, then the management of this piece will become an urgent problem.

He himself is too lazy to care, and of course he may not have that level.

Then finding an experienced person to manage it is the best solution.

Chen Xiao said: "Since it is someone you know, then there should be no problem, then let's make an appointment to meet." ”

Of course, meeting and signing the contract is not the most important thing, another meaning is that Chen Xiao wants to see with his own eyes how the person introduced by Fan Daorong is.

It's not that I don't believe in Fan Daorong, but it's mainly that this is a very critical position.

"That's right. Chen Xiao asked, "What's the name of that friend of yours?"

"Shen Yan. Fan Daorong replied.

......

Shen Yan was a man of nearly forty years old, and when Chen Xiao met him, he was drinking coffee in a café.

It was only after seeing Chen Xiao and Fan Daorong that he greeted him.

"Oh, the old news of Mr. Chen's name, today is considered to be insightful, contemptible Shen Yan. ”

After introducing himself, Shen Yan began to greet Fan Daorong: "Brother Fan, please take a seat." ”

Speaking of which, Fan Daorong still knows a lot of people in the film circle, and this time it is also Fan Daorong from Shen Yantuo who wants to come to Chen Xiao's company.

He can see that although Chen Xiao's career is not small now, there is still a shortage of people like him.

If you can join Chen Xiao's company, then you can definitely be reused.

Chen Xiao asked, "Did you do it in the Apocalypse before?"

"Yes, so I know very well how Apocalypse operates, and Apocalypse has the only business planning and research institute in the country, forming a complete industrial chain of commercial real estate and the core competitive advantage of the enterprise. ”

As the leading boss of domestic cinemas, Tianqi is not just talking.

These industries alone are beyond Chen Xiao's reach.

However, Chen Xiao's ambition is not so big, he just wants to make some money.

But Shen Yan's words still made Chen Xiao a little interested, and he asked, "What else?"

Shen Yan felt that this was Chen Xiao's investigation of him.

He had done his homework when he came, and his understanding of the apocalypse was just a matter of hand.

"In my opinion, the development of Tianqi to this point in the past 20 years can be roughly divided into four stages, the first stage: the start-up stage, 20 years ago Tianqi Company was established, through loans, guarantees to raise funds, residential construction to dig the first pot of gold.

The second stage: transformation and adjustment stage. The development and construction of the first cinema formed a strategy of real estate and cinema to promote development.

The third stage: the growth stage...... The Fourth Stage: Expansion Phase ......"

Chen Xiao thought it was very interesting to hear.

The Apocalypse has developed rapidly in the past twenty years, and he doesn't know how many things have been experienced, but it was the first time he had heard that a person could summarize the twenty years of the Apocalypse in just a few words.

And when you think about it, it makes a lot of sense.

No matter how many adjustments Apocalypse has made in the past 20 years, the core adjustments are just these four, and the others are just icing on the cake.

It's like a big tree.

The apocalypse is the trunk of the tree, and these four stages are the four main branches.

Everything else is just twigs and leaves.

Throughout the development process of Tianqi for more than 20 years, I have to sigh at its high forward-looking policy orientation and social trend and accurate and meticulous strategic positioning.

Thinking of this, Chen Xiao became interested: "Then you say, can I follow the development path of the Apocalypse and go through it again?"

Yes, the reason why a road is so difficult to walk is because no one has walked it.

But if you follow the pace of your predecessors and use the experience of your predecessors, then it must be much smoother, right?

Even if it can't reach the level of the Apocalypse, then it's not bad to be the second in the Apocalypse.

It seemed that he had expected Chen Xiao to ask this, and Shen Yan said without thinking: "It's difficult." ”

"Why?"

Shen Yan said: "At present, there are roughly two business paths that can be called "models": one is to continuously shorten the industrial radius for subtraction, and the other is to continuously lengthen the industrial radius for addition.

We can do it this way, but what Apocalypse is doing now is the evolution of urban complexes, and if we have to do it again in the way of Apocalypse, then we are bound to face Apocalypse. ”

Shen Yan paused slightly, as if he was thinking about what to say, and as if he was giving Chen Xiao time to understand.

Seeing that Chen Xiao just showed a thoughtful expression, Shen Yan continued: "Now the Apocalypse is a behemoth, unless it is a joint sniper of several theaters, otherwise no one can resist the Apocalypse now, and we will be even more impossible."

Therefore, in the early stage, we must avoid its edge and develop separately. ”

Chen Xiao seems to understand whether he understands or not.

However, he still understood, and the approach of the Apocalypse could be summed up in one sentence.

That is to go your own way and leave others with no way out.