No matter how much you miss it, it's someone else's business...

And Xiaoma is a family business, and an outsider like Lu Xiaoran rashly makes a move, which will give people a feeling of invasion by outsiders...

Besides, the pony has not gone out of business, and the market value is estimated at 3.6 billion!

The copyrights of the three films "Border Storm", "Rescue Mr. Wu", and "Time and Space Traveler" still belong to them.

Want you to save?

Then let's turn our attention back to Outwitting Tiger Mountain.

The publicity and distribution have done a good job, and the network promotion and variety show implantation have been done very well!

The current ratings of "Running Man" are six percent, Lin Gengxin is a member of Running Man herself, and arranged for Liu Ye to enter the publicity, and the production team also designed a program based on the plot of "Outwitting Tiger Mountain" - it is a group of people playing spy games, guess who is Yang Zirong...

Interspersed with the trailer of "Outwitting Tiger Mountain".

It will be broadcast on the 23rd of the lunar month - no way, the next Friday is the Spring Festival!

With such a publicity configuration, "Outwitting Tiger Mountain" will definitely usher in a good start on the first day of the Lunar New Year!

It's enough to get off to a good start!

"Havoc in the Heavenly Palace", "Macau Storm", "Dad, Where to Go", all bad movies...

I didn't pay attention to it at all!

Materials and hard bread are basically covered by Jingdong - people sponsor 150 million, posters, outdoor billboards, shopping mall billboards, subway and bus advertisements, etc. are all responsible for them...

Of course, the lower right corner of these posters is clearly marked with JD.com's logo...

How else do you want Lu Xiaoran to publicize?

After thinking about it, he simply wrote on Weibo 'Heavenly King Gaidi Tiger, Pagoda Town River Demon, the first day of the Lunar New Year, "Outwitting Tiger Mountain"!'

......

Lu Xiaoran didn't know how to publicize it, but Brother Song received a big order!

WeChat wants to cooperate with Orange Ticketing on the ticket supplement of "Outwitting Tiger Mountain", and the condition is, of course, that the first payment method of Orange Ticketing has become WeChat Pay - they will invest 100 million yuan as a ticket supplement for "Outwitting Tiger Mountain".

Of course, the prerequisite for all this: the box office of "Outwitting Tiger Mountain" needs to reach one billion!

Otherwise, they will only pay 50 million, and the other 50 million orange tickets will be supplemented by their own provide...

Speaking of which, the major online ticketing platforms have gone crazy!

"Havoc in Heaven" on Taopiao Ticket had a promotional activity of 8.8 yuan, and Baidu glutinous rice could even buy "Macau Fengyun" for 6.6 yuan.

According to the family carnival characteristics of the movie, Entertainment Ticket will launch a family package discount to open the advance pre-sale of movie tickets.

Taopiao Piao is very shameless to launch an interactive game for the Spring Festival at the entrance of the Alipay APP and distribute red envelopes for watching movies. From January 26th to February 14th, 10,000 special movie tickets of 9.9 yuan and 19.9 yuan will be distributed every day...

Desperately throw money to grab the market!

No way, Orange Ticketing occupies 52% of the market share, and it is about to complete 70% of the share, Orange Ticketing monopolizes 70% in advance, and once listed, its market value will definitely exceed 10 billion!

This battle is burning money!

"Outwitting Tiger Mountain", Orange Ticketing was also going to smash 40 million, and the production company smashed 40 million...

Now, WeChat has taken the initiative to ask for cooperation!

The number of users of WeChat itself is enough, it is 10,000, which is not as good as Alipay - it reached a climax after the Spring Festival Gala, after sponsoring the Spring Festival Gala, in three months, 10,000 rose to 300 million!

That's why so many Internet companies sponsor the Spring Festival Gala at a high price.

Now binding "Outwitting Tiger Mountain" is probably also an idea...

Brother Song asked rhetorically: "What if the total box office exceeds 1.5 billion?"

"We're offering 50 million tickets!"

“... Okay, I'll report to the boss!"

......

After listening to Brother Song's report, Lu Xiaoran was silent for a moment, and then nodded: "Bet, anyway, we are going to the Spring Festival box office champion!"

“... Okay, then I'm signed!"

"This kind of thing doesn't need to be reported in the future, and Orange Ticketing operates independently!"

"But if you don't say it, I don't know the bottom of my heart!"

"You've got to learn to judge for yourself!"

"Judge for yourself?"

"That's right, Orange Ticketing can also be involved in the issuance, anyway, you have big data..."

Lu Xiaoran leaned back in his chair: "Moreover, I estimate that in two years, the state should ban ticket compensation!"

“... Huh? Why?"

"A group of people have made a miasma, the ticket supplement was originally to attract users, pull the film, and feed the movie, but now, many people have hit the idea of buying the box office, using the online platform to buy the box office frantically, stimulating the producer's stock price... You think it's a blind man?"

Brother Song nodded: "There is indeed such a phenomenon. Will it be managed?"

"Definitely... Let's not get involved in this kind of thing, orange tickets are queuing up to be listed!"

“... However, once the ticket subsidy is cancelled, how can we hold the market?"

"You can open up more business, online peripheral retail, celebrity signature posters, you can get it and sell it..."

"Okay..."

"Don't worry, occupy the market first, and then slowly lay out, by the way, we will smash 100 million tickets to make up, how much will "Havoc in Heaven" smash?"

"It should also be 100 million!"

“... It's really rich to do the Internet!"

Lu Wubai sighed with emotion...

Back then, the income of "Frontier" was 2 million yuan that shocked him, and now it is a business of 100 million yuan casually...

Sure enough, the status is high, the things I come into contact with are different, and even the vision of the whole person is not the same!

......

During the Chinese New Year this year, Lu Xiaoran should accompany Tangtang to Shanghai.

Said a good year for a family...

However, Lu Xiaoran was very chicken thieves and took both families to Chashan...

Tangtang's parents don't like the climate of Beijing very much, and Lu Mingzhe and his family don't like Beijing either, so come to Hangzhou!

The tea mountain is in the suburbs of Hangzhou, surrounded by clouds and mountains, and the local tea town...

It's really growing tea, not a liar.

It is only a few dozen kilometers away from Meijiawu in West Lake, got out of the car, looked around, and Lu Xiaoran sighed for no reason: "I still don't dare to make great efforts to do marketing!"

Sugar Candy asked, "How?"

"Otherwise, paint the wall here with a propaganda slogan: I watched Weihu Mountain together during the New Year, and I was happy to celebrate the New Year... Not much rhyme..."

Director Lu was a little distressed, and then his eyes lit up: "If you want to live a good life, you can't outwit Weihu Mountain!"

This sentence is good, at least it rhymes!

"How much does it cost to sign on the wall?"

“... I estimated that it would cost at least 600 million!"

"There is something wrong, spend 600 million on publicity. ”

Sugar Tablets took a sip, and she was very unoptimistic about this extravagant and wasteful marketing method.

Mother Lu walked out of the room, looked at the two people standing at the gate of the courtyard, not going in, and asked directly: "... What are you two muttering?"

"It's nothing, I'm thinking about the box office of "Outwitting Tiger Mountain"!"

"Can't you take two days off for the Chinese New Year?"

“... Mom, you really think too much, I have to run a roadshow on the third day of the Lunar New Year!"

"You're still going to run a roadshow, aren't you a director?"

“... The director has to take the lead, Mom, what about Uncle Sugar?"

"I'm going fishing with your dad!"

Wonderful Book House