Although the share price of Songjiang Industrial has now gotten rid of the state of dead fish and has risen under the operation of the New Taipei Investment Company, it now holds nearly one million outstanding shares and millions of corporate shares in New Taipei Investment.

This is far from his goal, it is simply a heaven and an earth.

Looking at the time, it was almost the middle of June, and Li Xian felt that it was time for him to make a move.

In the office, as soon as Zhang Dagong left, Li Pi, who had finished all the subjects, called and excitedly reported that he had finished the exam, and this year's questions were super simple.

Hearing these two words, Li Xian's heart fell to the ground with a stone.

There's nothing wrong with that.

This is the same as when I went out of the college entrance examination room and reported to Li Pi. Sure enough, Lao Li's family still has a family history in studying and exams.

I just don't know how many points Li Pi can score in the end and what school he will go to now.

But no matter what school he went to, after getting the news that Comrade Li Pi had successfully completed the college entrance examination, Li Xian was very happy - in the established history, Li Pi's college entrance examination this year was not smooth, and he was simply miserable.

It's not that Li Pi can't study, but in the original time and space line, because of the death of the second uncle in the summer of 92, Li Pi suffered a considerable blow and was depressed for two whole years. I have no intention of studying in school, but hook up with a group of fox friends and dogs, drinking and fighting every day. On the day of the final college entrance examination, I was blocked by gangsters who had a holiday before at the school gate and missed two exams.

Reject the memories of the middle-aged version of Li Pi, who only scored more than 300 points in the college entrance examination that time, and later entered the forestry technical school under the arrangement of Li Youtuo's gift, and returned to the eighty-nine forest farm middle school after graduation and became a contract teacher without preparation.

Now, no matter what the final test is, Li Pi has successfully avoided the previous hurdle. Completed a major turning point in his life.

Originally, Li Xian's plan was not to go out in June, and to accompany Li Pi, who had completed the college entrance examination, a major node in his life.

But now that things are in a hurry, it seems that there is no chance.

Let Li Pi get the volunteer at home with peace of mind, get together with his high school classmates, and deal with the matter at hand after he finishes the business. Li Xian picked up the phone and called Tan Xisong of the Central Station directly.

Although Li Xian, who was the leader of last year's bidding competition, did not show up, Tan Xisong knew the financier behind Bangye Liquor Industry, and got Li Xian, a "super VIP recharge" customer, who is currently in the limelight in CCTV, and the director of the advertising department is quite enthusiastic.

"Mr. Li hasn't been in touch for a long time, why do you have to take care of our CCTV business?"

"That's right. Hearing Tan Xisong's greetings on the other end of the phone like a manager of a leather bag company, Li Xian smiled.

Li Xian's previous advertising on CCTV left a deep impression on Tan Xisong. At that time in 92, Li Xian began to pay attention to advertising creativity and advertising quality, rather than just focusing on the functionality of advertising, which inspired Tan Xisong at that time. So when she heard that Li Xian was going to advertise on CCTV again, she was very interested.

"Mr. Li, what kind of advertising do you want to do this time? I have been in contact with the people in the public relations department of your group before, I remember, it seems that your group now has a food company and a health care product company in addition to the wine industry and sanitary napkins, right? This time, which of these two categories do you want to do?" Tan Xisong on the other end of the phone asked, but before Li Xian could answer, she said jokingly: "Mr. Li, don't say it yet, let me guess." This year has opened the year, and the health care products market is as hot as a steamer, and your health care products in New Taipei have also had a lawsuit with Feilong before, don't you, do you want to do this?"

For Tan Xisong, Li Xian was convinced.

This woman is not only good at dancing with long sleeves, but also has a clear understanding of the Chinese business community.

After a few words, the intention of my phone call has basically been understood!

He didn't say yes or no, but just smiled: "How about Director Tan, is there a time period for advertising now?"

"Nope. ”

Hearing the reply of just two words over there, Li Xian almost burst into anger!

Why don't you guess so accurately when there's no time period, why is it so hot?!

Hearing Li Xian's silence on the other end of the phone, Tan Xisong smiled, "It's not that there is really no time. If you do more than ten seconds of advertising, with the business dealings between New Taipei Group and our CCTV, you can squeeze it out of any program. But Mr. Li, if you advertise health care products, it's not easy to do it now. ”

Hearing that Tan Xisong had something to say, Li Xian frowned, "How did you say that?"

"Well, it's a troublesome thing. Tan Xisong was quite helpless, and roughly told Li Xian about the current situation of CCTV.

Since the end of last year, the heat of the health care products market has remained high, and a large amount of capital has poured into this gold field, and all kinds of health care products have bloomed on the land of China. Health care products are hot these days, but what do consumers look at when they buy health care products?

It's all about popularity!

Where does the popularity of the product come from at this stage?

Advertisement,

After two years of rough development, a large number of emerging enterprises have also learned from their predecessors and launched marketing wars in the north and south of the country.

Now the flying dragon-style saturated advertising and the New Taipei-style non-prime-time advertising bombardment have been learned by those rising stars.

But there's a problem.

What's the problem?

It is human beings, and they can never use other people's methods to surpass others.

No matter how good the method is, it has been played by others.

So what to do?

If you want to surpass, there are only two ways: one is to find a new way and come up with a new way. But this approach requires talent and inspiration, both of which are indispensable. The other way, which is much simpler, is to take the methods of the predecessors and strengthen them.

In the words of today's youth icon and business Darwinist Shi Yusuke, "Success is a terrific deodorant that removes all the smells of your past." ”

Although this is not said at this stage, such a view is a criterion that many people are practicing in the field of health care products, which is currently full of gold and fighting.

After entering the ninety-four years, nearly half of the more than 100 advertising projects received by the CCTV advertising department are health care product advertisements!

Under such a high degree of advertising competition, the CCTV advertising department is also miserable, and even connected to the audience's letters, asking to reduce the time and frequency of health care advertising.

Although CCTV is now pursuing commercial benefits, after all, as a national mouthpiece platform, it needs to maintain a certain platform image. In view of the current situation of too many advertising hours for health care products, the leaders of Taiwan held a number of meetings and finally decided to restrict the advertising of health care products.

So now, for Li Xian's desire to advertise health care products, although Tan Xisong is embarrassed by the previous cooperative relationship between New Taipei Group and CCTV Advertising Department, he can only say no.

Hearing Tan Xisong finish talking about the current situation of CCTV, Li Xian was stunned for a moment, and then laughed.

"Director Tan, I can't imagine that you CCTV still have this suffering. ”

To be honest, this incident really surprised Li Xian.

Although he knew some things about CCTV in the 90s, after all, he had not been born in 94 years and had not experienced it personally. In the past six months, I have been running around, and I am not allowed to watch TV during the day. Most of the time, Li Xian watches the news broadcast and weather forecast at 7 o'clock in the evening and turns off the TV. I really don't know that CCTV has become a competitive Shura field in the health care products industry.

"Mr. Li, now we have just issued documents in Taiwan, so it's really difficult for you to do this. Otherwise, I'll arrange for you, you wait for a while, and the health product ads that are being run now expire?"

"No!" Li Xian smiled, "Director Tan, since you are in trouble now, forget about the advertising of health care products." ”

"Oh, Mr. Li, I'm really embarrassed. When you come to the capital, I will personally entertain you. This time......"

"Don't worry, Director Tan. Listening to Tan Xisong on the other end of the circle, Li Xian interjected: "I said that I won't advertise health care products, but I won't advertise if I don't say it." ”

"Huh?" Tan Xisong was a little confused.

"PSAs, do you take them?"

On the phone, Li Xian cocked Erlang's legs.

The heart said, it still has to be the same old routine!

Thinking of the advertising creativity that has been popular in China for more than ten years in his memory, Li Xian shuddered.

In a trance, he returned to his childhood dominated by propositional composition.