It's been almost a year since I last arrived in the capital.

Standing in front of the terminal of the Capital Airport, looking at the crowds shuttling around him, Li Xian couldn't help but feel a little emotional.

"Fuck, it's different. ”

Talking about whether a place is prosperous or not, looking at what GDP economic increment, what per capita disposable income or anything is all on paper. If you want to say that the most intuitive feeling is the circulation places such as railway stations and airports.

There are people coming and going, but listening to what the people around them are wearing and talking, the gap is revealed.

What is the capital?

Proper cultural, economic, and political center, playing at the front of the airport terminal, looking at these people from the south to the north, listening to the millions of millions of businesses in the surrounding big brother, ringing the BP machine, and looking at the newspaper document bag in the person's hand, Li Xian suddenly felt that the national economy was booming.

Looking at the huge billboard on the road in front of the airport, Li Xian felt festive about the large advertisement of the "beaver rat" breeding project.

Take a look, the same is to cheat people and pit money, people in the capital do Ponzi schemes in the name of poverty alleviation, and the cans on the bus at the other end of Longjiang win the lottery, and the gold chain on the ground is half of the money.

The level is different!

I don't know how much stronger than the stagnant pool of Longjiang.

Look at this, if you have nothing to do in the future, you have to go to the capital.

This time, Li Xian wanted to see if he could make Songjiang Industry a big deal in the capital. It's not the same as before. According to Li Xian's uninhibited and indulgent temper that loves freedom, if he let go of the past, it would be enough to bring Wang Tiecheng to be such a mute by his side.

But now that the plate is bigger, there are many things in hand, and I can't handle everything by myself. So this time I went to Beijing, and there were really a lot of people accompanying me. The group's public relations department, Guizhentang health care products branch, and secretary Liu Mintong. First, this is for the publicity and marketing needs of Songjiang Industry and Guizhentang Health Products Company, and secondly, Li Xian also wants to train the team. The New Taipei Group has gone too smoothly and too fast along the way, and many things are done by himself, which was fine before, but now there are more and more things at hand, and it can't always go on like this.

Half of the people in the group had never been on a plane, and the airport they went to in the middle of the night last night was a little sluggish after a drop and a seven-hour flight in the middle, but most of them had never been to the capital, standing on the ground for the first time, their faces were more excited than tired.

took a photo with everyone in front of the airport, and Li Xian took everyone directly to CCTV.

Tan Xisong had already received news from Li Xian and arranged a time. For Li Xian's visit to the capital this time, the strong woman in the CCTV advertising department still attaches great importance to it, not only because Bangye Liquor Industry is the standard king of CCTV this year, but more importantly, because ...... In less than half a year, CCTV's advertising bidding meeting will be held again.

And Bang Yebai, who spent a lot of money to win the bid last year, Director Tan is still counting on it.

Coming to the CCTV building today is actually to let the team and the advertising department meet. I don't need Li Xian anything.

Taking advantage of the docking efforts of the people below, Li Xian and Tan Xisong arrived in the reception room.

"Mr. Li, how has the business been in the past six months?" While pouring tea for Li Xian, Tan Xisong asked.

"Thank you. It's okay. Li Xian took the tea with both hands and said casually: "In the first half of this year, the revenue of Bangye Liquor Industry reached almost 370 million, which is dozens of times higher than last year." ”

Tan Xisong originally asked casually, but she didn't expect Li Xian to really give the truth!

Such a straightforwardness made Tan Xisong stunned for a while.

After a long time, Tan Xisong withdrew his hand, straightened his body, and pursed his lips at Li Xian: "Mr. Li, if you tell me the truth, you are not afraid that our CCTV will raise the price for you next year?"

Prices?

Li Xian shook his head with a smile, and said in his heart as if you CCTV can control the price of the king now.

According to the established history, the battle for the king of CCTV entered a fever pitch in 94. This year, Bang Yebai picked up the loophole of the Confucian Mansion banquet wine and took down the bid king with 32 million. But in 95, Li Xian remembered that the price was topped by Qin Chi to 66.66 million.

In another year, this price will directly kill 300 million!

Therefore, according to Li Xian's idea, this year's bid king still has to be contested, no matter whether history changes because of his little butterfly, this year's 68 million should still be very stable. Two-time bid king, basically Bangye Bai can also gain a firm foothold in the market.

However, the third bid king, it is not interesting to fight or not.

Even if the historical bidding price of Qinchi's 300 million yuan has an element of hooliganism, but by the ninety-sixth year, the input-output ratio of the bid king is no longer so cost-effective.

Li Xian has this account in his heart.

"Director Tan thinks too much. I just don't talk about the benefits of Bangye's liquor industry, and everyone has a rough idea in their hearts. It's just vague to be with the outside, and with you, it doesn't seem like there's any need for this. And...... If Director Tan can set the price of the king in prime time next year, I won't say it, now we will sign an agreement, 60 million, this matter will be decided. ”

Li Xian's first frank and then a joke invisibly pulled the relationship between the two into a lot. Such emotional intelligence made Tan Xisong praise in his heart.

"Mr. Li said with a smile, if I can decide on the matter of the king of the standard, I will not give you a penny increase based on the truth you told me. ”

It's all about the interaction on the scene, and Tan Xisong also joked.

has come and gone, and the invisible relationship is a lot closer.

Taking advantage of the heat, Tan Xisong mentioned the preparation progress of this year's bidding to Li Xian intentionally or unintentionally, which can be regarded as a reflection on New Taipei, the defending bidder, and let Li Xian prepare early.

"This advertisement, Mr. Li don't worry, there is a noon weather forecast after 30 minutes of noon news, I read your plan, if the total length of the advertisement is planned to be about 20 seconds, we can cut off the background music at the beginning and end of the weather forecast. But Mr. Li ......"

Looking at Li Xian, Tan Xisong hesitated for a moment and said, "I have taken a general look at the content of your advertisement, and to be honest, the creativity of the advertisement is still good." But are you sure that using this form of public service announcement will drive the sales of your products?"

Looking at Tan Xisong's worried face that he didn't know if it was true or not, Li Xian smiled and said, "You just have to arrange it for us, as for the effect......

Special code!

That's washing my mother's feet!

It is known as one of the most moving, influential and far-reaching public service advertisements in China!

The effect is not good, Lao Tzu's head will be pulled off and you will kick it as a ball!

Li Xian took a sip of tea calmly, "Look at it again, it's really not good, it's just our group spending money on public welfare." ”

./3_

.。 m.