噺 (8) 壹 Chinese net ωωω.χ8.òм 哽噺繓赽捌 (1) Novel 説蛧

In Liu Daming's office, Li Xian talked with the new director of the advertising department for more than half an hour, and finally decided on a contract plan for the garbage period.

Six to six a.m., nine to nine p.m., two p.m. to three p.m., a total of one and a half hours a day, a one-year contract of two million signed. In addition, the time originally used to broadcast the test card after half past ten in the evening of the provincial station was given free of charge for one hour - this condition was obtained by Li Xian at the cost of the advertising film production package to the advertising department.

For this plan, Li Xian is very satisfied.

The only regret is that the garbage time in the morning and afternoon is occupied by other advertisements, and it takes about half a month to move it out.

If you want to launch it immediately, there is currently only one late-night slot - the time slot with the highest and lowest ratings.

But if you don't consider this, in this way, the garbage time of Longjiang Satellite TV from morning to evening will be taken down by Li Xian.

After making a plan, Li Xian immediately called back to the group, and within a while, the finance side sent a deposit of 100,000 yuan and signed the contract.

Before the contract was signed, the big news that "a fool bought the garbage time advertisement of 94 annual satellite TV" spread throughout the advertising department. So much so that when Li Xian came out of the director's office with Xu Maohe, he was watched like a giant panda.

In the face of everyone's discussion and guidance, Li Xian was deeply helpless.

Liu Daming was very unhappy,

Obviously it was a customer brought by himself, but in the end, his beard was cut off, and it became Wu Zhibo's credit, and he was holding a mouthful of blood in his heart, if there were no outsiders, he would definitely vomit it.

Seeing the depressed look of this eldest brother, Li Xian smiled, "Brother Liu, please leave it to you about the advertising shooting." ”

Liu Daming smiled strongly, "Hey, is this still a thing?" When you go back, you bring the advertising plan, and I'll prepare it for you. ”

"You really have to prepare. Li Xian smiled, "I need a studio." ”

"Huh?" Hearing this, Liu Daming tilted his neck, "If you shoot commercials, you will shoot commercials, why do you want the studio?"

"This ad ...... I wanted to make it a lecture situation. ”

Liu Daming doesn't understand this.

......

After finishing the advertisement in the morning, Li Xian immediately started to act. He first went to Xiangyun Temple, and called the old cadres who were still there to eat and drink, and asked them to be free group performers. Then he found Wang Hongfei and asked him to call Zhang Weiyu, the internal medicine doctor who was a freshman in the medical college.

This man, he is of great use.

Zhang Weiyu is just 30 this year, and he went directly to the Medical University after graduating from graduate school. Originally, according to the current relatively normal process, it was the scientific research group of Advanced Medical University, and then went directly to the medical research institute of several cooperative pharmaceutical companies of Medical University. Otherwise, it is to go to pharmacies, pharmaceutical factories, and engage in preparation quality inspection work.

But this kid chose to enter the hospital as a clinical assistant doctor, which is considered an unusual path.

I used to give lectures to Wang Hongfei's sales club, but I was also paid, but this person seems to be more interested in the health care product industry itself.

After receiving a call from Wang Hongfei, Zhang Weiyu originally thought that he was going to give a lecture again.

But when I arrived at the place, I realized that it was Li Xian who called him. It's true that the lecture is still held, but the lecture should be turned into an advertisement.

This Zhang Weiyu doesn't understand.

"Mr. Li, it takes at least thirty or forty minutes to give a lecture...... Dozens of seconds and a minute of advertising, I'm afraid it won't say anything. ”

Facing Zhang Weiyu's concerns, Li Xian smiled.

"Who told you that advertisements have to take tens of seconds and a minute?" He waved his hand and said to Xu Maohe, Zhang Weiyu and others: "Let's play a big commercial this time! Let's shoot an extended version and shoot it for half an hour in the situation of the lecture!"

"No......" Zhang Weiyu was completely stunned, "But what are we talking about?"

"It's simple," Li Xian said with a smile: "Just go back and do the same as you did in the Swan Hotel that day, and just talk about cardiovascular and cerebrovascular diseases." ”

After thinking about it, Li Xian said again: "But you can't be like you did before, you have to learn from the lecturer of Jinli Life Extension Oral Liquid, try not to be so professional, and put some pathologies, pharmacology, and more popular."

"Am I talking about it in a popular way?" Zhang Weiyu frowned.

"Of course it's not popular!" Li Xian said with a lot of energy, "You see that when you lectured before, many old men and old ladies were about to fall asleep. For example, when you said before, blood clots, insoluble fibrin, deposited platelets, and accumulated white blood cells, where do ordinary people understand this? Later, when you look at the lecturer of Jinli Life Extension, he directly blocked it with a toilet, so that most people understand. ”

Hearing Li Xian say this, Zhang Weiyu nodded thoughtfully, "That is to say, we should try to be as popular as possible, and use pathological pharmacology as a metaphor?"

"Hey!" Li Xianxin said that the child can be taught, "That's it, you have to be down-to-earth." Then, in the middle of the lecture, we made a promotion of Guizhentang Xinnaokang Oral Liquid, which was done. ”

"Isn't that a waste?" Xu Maohe held his breath.

Knowing that this time the group will be able to take out 2 million health care products, but now it's good, all of them have been replaced with provincial garbage time advertisements.

You can change it,

Did you shoot the advertisement?

Now I'm looking for such a doctor to come over, and he says that he wants to advertise some lectures, what is this?

Besides, more than 30 minutes of advertising, the time is not good, you don't focus much on oral liquid, but spend so much time on popular science, and then sporadically mention the advertisement of Guizhentang, is this like a word?

What's the difference between this and throwing money into a blister!

Facing Xu Maohe's widening eyes and the incomprehension in his eyes, Li Xian smiled slightly.

"In recent years, advertising has become seriously homogeneous. If you look at the advertisements on the market, they are all a virtue, either this gold award or that gold award, or what you eat, where it is good, you can't remember it if you don't watch it three or five times. So, we have to give him something different for this advertisement!"

"Ahh

"You don't understand this, do you?" Li Xian patted the shoulder of this product and looked up at the sky at forty-five degrees, "Now the advertisements for health care products are blowing too big, or blindly following consumers demonize health care products, like Jinli Life Extension Oral Liquid, yes, it will become an elixir." Either they are rational consumers who don't believe the efficacy of advertising at all. So this time, we're going to have to put the ad ...... It's not like an advertisement!"

......

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