It was already midnight when I returned to Beilin City.

Although the house that Zhou Yong cleaned up has not yet been cleaned up, the bed and cup have been bought. The heating in the house has not been cut off all winter, but it is not cold. In the room with furniture, tables and chairs, Li Xian just stayed overnight.

The next day, Li Xian, who had just arrived at the company, was pulled to the office of the business department by Chen Shulin.

Looking at Lao Chen's embarrassed appearance, Li Xian was a little funny: "Lao Chen, what are you doing here?"

"Factory director, we got the finished paper of Brilliant Paper!"

Hearing this, Li Xian put away the smile on his face and asked urgently, "Where is the paper?"

Chen Shulin took out a pile of unwrapped white paper from the drawer and put it on the table. Li Xian picked up one of them, put it in his hand and carefully observed the color, and then rubbed it back and forth to see the toughness and thickness.

"Where's the quotation? Did you get the quotation?" After feeling the quality of the paper, Li Xian groaned slightly, and immediately asked.

Chen Shulin shook his head, "That's not it." ”

Li Xian couldn't help but be a little disappointed, and observed the finished paper in his hand again.

Truth be told, this paper is well made. According to the above texture observation, it should be made of cotton pulp mixed with a small amount of straw pulp, in terms of fineness, there is no full kapok pulp of Sina paper dense, but in the amount of fluorescent agent and bleaching agent is a lot of effort.

The paper was not as white as it was, Li Xian took a small ultraviolet flashlight on Chen Shulin's desk that he usually used to prepare samples, and the paper emitted a layer of fine blue light.

Looking at that posture, I am afraid that the amount of fluorescent agent used has to be more than twice that of Sina Special.

Putting the Sina sample prepared by Lao Chen and this paper together, the color difference is already visible to the naked eye. One is already white, and the other is a milky white with a slightly warm tone.

In those days, there was no toilet paper standard. In the previous Sina publicity, New Taipei has always used white, fine, and soft as the main selling points of Sina's special products.

Now, in the face of such a competitive product that is completely aimed at himself, Li Xian can't help but fall into deep thought.

The development trend of toilet paper must be in the direction of more health and hygiene. In the next two decades, after people's awareness of the dangers of fluorescent agents and bleach, acoustic wood pulp toilet paper became popular, and even more extreme products with zero fluorescent agents and zero bleach additives were also welcomed by the market.

But now, in this era of barbaric development of commodities, it is still too advanced to engage in that set. One is because of the constraints of equipment technical factors, and the other is related to cost factors.

Looking at the toilet paper in front of him with obvious color difference and Sina's special quality, Li Xian scolded the profiteer.

Of course, toilet paper is as white as possible, but there is a limit. In the production of toilet paper, the bleach does not work once it reaches a certain percentage. Just like a woman's makeup, one layer of foundation is enough, and too much of it can't make the face whiter.

Therefore, if you want to be whiter on the basis of white, you need to use fluorescents.

But it's not a thing. Through the penetration of the skin, it will affect the body's circulatory system, immune, reproductive and metabolic functions, long-term use of excessive fluorescent agents, will cause low sperm quality, pregnant women spontaneous abortion and fetal malformations and a series of evil consequences.

It's just that in this day and age, people haven't realized it.

Seeing this extreme product, Li Xian held back several breaths before he could resist writing a manuscript for the provincial newspaper or even the People's Daily to popularize the idea of attacking toilet paper with excessive fluorescents.

Sending a report to expose can hit the brilliance, but Sina Special also uses bleach and a small amount of fluorescent agent, although it is proportioned in accordance with the safety standards of later generations, but after seeing the article that he popularized carcinogenic food and lifestyle habits in the Forest Labor Daily in order to sell walnut skin, the fritter stall almost completely disappeared in the Forestry Bureau, he still endured.

There's no way, people nowadays are very extreme about product safety issues, and they still belong to the black and white kind.

If you hurt the enemy by 1,000 and damage yourself by 800, don't do it.

For today's toilet paper products, it is impossible to do without bleach and fluorescent agents at all. It is already a leap forward to elevate the level of sandpaper-like toilet paper to the level of Sina Premium.

Thinking about it 20 years ahead and engaging in a healthy and green set is undoubtedly self-defeating.

Many times, the era has its own limitations.

For example, smart watches became popular around 2016. In fact, as early as 2003, Microsoft launched MSNDIRECT, a smartwatch that can display information such as weather, news, and visitor guides. At that time, Bill Gates had high hopes and personally took it to show at the consumer electronics show in 03. You know, it was 03, three years before the launch of the first generation of iPhone.

Such a smart device is not ahead of its time, but it is a mess on the street. So much so that when Apple's smart watch sales soared, Microsoft's product engineers said sourly, "That's all the stuff we played."

But if you think about it, Microsoft's failure is not surprising at all.

A good product should be accepted by the majority of the target population at the right time and place. And not to see if he is ahead of his time.

It's like if you go to sell razors and condoms to Yuanmou people, which is quite advanced, but the chances of getting beaten are very high.

It's an exaggeration, but that's the truth.

Any business that does not take into account the market and social perception is a waste of money, which has been illustrated by countless examples of self-righteous companies.

Naturally, Li Xian can't make this mistake either.

On the side, Chen Shulin saw that Li Xian didn't speak, and scolded his mother: "Fuck, I guess, there is no particularly close timber production area around the brilliance, and the cost of wood pulp is high, so they use a certain ratio of straw pulp instead." However, the paper made of straw pulp was dark, and the gang forced the grass to raise excessive amounts of bleach and fluorescent. In this way, although the quality of the finished paper is a little worse than ours, it has gone up in terms of appearance. ”

Hearing Chen Shulin's analysis, Li Xian couldn't help but nodded.

Judging from the current situation, Sina Superior has a slight upper hand in quality, while Brilliant has a slight upper hand in appearance. Taken together, it's pretty much on par.

In such a situation, who can stabilize the market can only look at the channel provider, as well as brand awareness!

Immediately, Li Xian called the provincial station and prepared to continue the prime-time advertisement for a few more months.

But when the phone was connected, the other party's reply was undoubtedly like a thunderbolt from the blue, exploding in his mind.

"Okay, we'll arrange it for you now. Tsk, you are really generous in making toilet paper now, first brilliant package for six months of prime time, and then package the front page of the provincial newspaper for six months, and now you Sina continues. It seems that tomorrow we will have to be scolded for selling toilet paper."

Hearing the news, Li Xian immediately patted his forehead.

Careless, really careless.

Just thinking about light and shadow advertising, print advertising was forgotten by myself!

Just as he was frustrated by being preempted by a newspaper advertisement, the office door was pushed open.

"Manager Chen, hey, Mr. Li is also here. Well, we just received the news that the brilliant agent has started to put on paper. ”

Hearing this, Chen Shulin immediately asked, "How much?"

"Their packaging is the same as ours, it is also 12 rolls, the number of grams is slightly lighter than ours, a mention is 2000 kilograms, the price is lower than ours, and the price is two yuan! ”

Hearing this, Li Xian was a little relieved.

Although the other party is aggressive and has the posture of squeezing Sina Special out of the market, the price has not been too low. The difference between two cents is quite uncomfortable, but it is not so painful.

"Factory director, do we want to probe the price down?" On the side, Chen Shulin saw that Li Xian's mood was not very good, and asked in a low voice.

Li Xian waved his hand, "Don't worry, let's see if we can stabilize it." ”

......

Facts show that the market in this era really doesn't tell you any big truth.

In just five days, the phone of the business department of New Taipei Company was blown up. Dealers around the country continued to react, saying that their sales had declined in the past few days, so that the company hurriedly found a way.

Thinking that he had made preparations to deal with it before, Li Xian had no choice but to lower the price of toilet paper. gave the supplier a dime a penny, and lowered the selling price to the range of two yuan.

Don't underestimate these two cents, the total profit is not small. If an agent orders a batch of goods for 10,000 yuan, the profit of 1,000 yuan will be gone.

However, in the next few days, the sales of Sina Premium will still be in a state of decline.

In order to avoid inventory, the factory is how many orders to produce how many products, the sales of agents decline, and the production tasks in the factory shrink accordingly.

The production capacity that has just been ramped up immediately shows its surplus.

After a month of crazy development, this cold turn turned cold, which made New Taipei Paper inevitably shaken internally. Because of the shareholding relationship, the employees are afraid that this time the company will be brilliantly topped down, if that is the case, the good life that has been sketched is afraid that it will be lost.

The Beilin government also sent someone to inquire about it, fearing that the new Taipei Paper, which has now become a pilot unit for restructuring, will make itself passive.

In just a few days, the suspicion and pressure that came from all sides made Li Xian feel a headache.

Although there was nothing he could do about the current situation, he decided to take action and go to Harbin again to find a solution.

But just as he was about to leave, a turning point quietly came.