No one thought that an advertisement broadcast at half past ten in the evening would cause such a big response!

Provincial TV is crazy.

In just five days, the program center received more than 700 letters, asking the station to give "Healthy You, Me and Him" a better broadcast time and launch the second issue.

In the face of hundreds of enthusiastic letters from the masses, Taili was unable to reply at all. What is "Healthy You, Me and Him" is a health care product advertisement, where is it...... What else is there for the second installment?

But the more you don't explain, the more letters you will write.

There are even some viewers who may be suffering from persecution paranoia, and they even wrote a letter directly accusing the program center of suppressing the new program group, not giving funds and scheduling, and threatening to stab this matter to the higher-level competent unit.

At the same time, after a week of advertising airing, more and more health care products and pharmaceutical businesses have also noticed "Healthy You, Me and Him". I think that such a medical and health program is extremely suitable as an advertising platform.

Within a week, the advertising office received more than a dozen waves of merchants who wanted to name or insert advertisements "before and after the program".

Director Wu of the advertising department was about to cry.

Healthy you and me, he himself is an oversized advertisement.

Insert ads into ads......

Director Ben can't do this!

After watching the advertisement of "Healthy You, Me and Him", several leaders looked at each other - if they hadn't known in advance that this was an advertisement with a large number of private goods of Guizhentang Xinnaokang oral liquid, they also thought it was a discussion show that was not very well-made, but the content was unique and novel, and it had a certain ratings appeal!

After many discussions in the station and understanding the whole matter, the program center and the advertising department made a unanimous decision - whose butt will be wiped,

Since the advertiser made this broken advertisement look like a health show, then simply let the advertiser update the content!

The people in the province and Taiwan are laughing and laughing, and the people are all a different scene.

Although "Healthy You, Me and Him" is broadcast after 10 o'clock in the evening, there is no time slot bonus. But most of the audience in front of him are some old people. In the park, at the mahjong table, at the entrance of the vegetable market, under word of mouth, this "show", which is repeatedly broadcast every night, has gathered a considerable number of fans in a short period of time.

And the Guizhentang brand Xinnaokang oral liquid repeatedly mentioned in the "program" has become a hot topic for the old people for a while.

And this oral liquid, which was repeatedly mentioned by Dr. Zhang Weiyu in the show,

There's nowhere to buy it!

Many elderly people and people with cardiovascular and cerebrovascular diseases in their families think that they are not in the right place, so they simply ask next to the pharmacy.

As a result, the person in charge of the pharmacy in the entire Ice City and the surrounding area had a little tooth pain.

A few days ago, a salesman from Lin Cui's company came over to sell this Xinnaokang oral liquid!

But at that time, they had never heard of this brand at all, and now the health care products sold door-to-door generally use the method of free distribution and periodic checkout, but Lin Cui's Guizhentang Xinnaokang Oral Liquid is a cash checkout, and the policy is not very good, so it is not kept.

Now, in the face of customers who come to inquire about this oral liquid every day, and the frequency is getting higher and higher, various pharmacies have turned out the business cards of the previous salesmen of Lin Cui Company in the pen holder, business card holder, and even the waste paper basket.

In fact, there is no need for these pharmacies to go through the paper basket at all.

Because the Lin Cui business team, which had returned from the previous feather, had launched another promotion.

However, it is different from before, this time, they came with samples of Xinnaokang oral liquid that have returned to the basics and abandoned the luxury gift box packaging.

In the face of Xinnaokang oral liquid, which is almost the lowest price on the market and is said to be advertised in the province and Taiwan for more than two hours throughout the day, major pharmacies have almost no hesitation and directly choose cash distribution.

.......

New Taipei Group, Lin Cui Company.

In Xu Maohe's office, Li Xian was listening to the reports of several business managers.

"Mr. Li, now 35 pharmacies in Bingcheng have signed sales agreements with us, and the business development in Hulan, Beilin, Daqing, Qiqihar, Jiamusi, Mudanjiang and other places is also very smooth! Now it can be determined that more than 240 pharmacies of all sizes in the province have been incorporated into our sales network. It is expected that by the end of this month, that number could expand to 400!"

"Not bad. ”

Faced with this situation, Li Xian nodded.

It was a little better than the minimum he expected, but it wasn't up to the ideal standard.

It's not that he has high requirements, but that the current pharmacies and pharmacies are not as serious pharmacies as they were later.

Health clinics, community clinics, and counters can also be regarded as pharmacies. Counting on these stores to store goods, in fact, there are not many shops.

With this situation in mind, Li Xian arranged: "Now you immediately start to establish regional supply and marketing points in the province, and each supply and marketing point is responsible for the supply and sales assistance of the three adjacent cities. In addition, for those pharmacies that have signed sales contracts with us, the current purchase price of 30 yuan is only the first level, and if you can sell 100 boxes a month, you can give them a discount of 10% on the basis of 30 yuan. If you can sell 500 boxes a month, you can give them 20% cheaper. On this basis, if more than 2,000 boxes can be sold each quarter, the company also has a cash reward. ”

"Mr. Li, is our profit too small?" Several managers hesitated.

Li Xian waved his hand, "Don't be afraid." If we want to seize the market, we are not afraid of low profits! I have only one request for you. ”

Several business managers stood up straight, waiting for Li Xian's order.

"Before the second quarter, increase our market share in Longjiang Province to at least 10%!"

Everyone in the room grinned.

Ten percent......

What's the concept?

According to the previous survey conducted by the group's marketing department, there are currently more than 420 health care product brands on sale in Longjiang Province, with a total monthly sales volume of more than 50 million.

One-tenth of the market share.

Well, five million!

That's a lot of numbers.

But if you think about it carefully, Lin Cui's sauerkraut can still have sales of three or four million a month, and the goal of five million for health care products, a mass consumer product, seems to be acceptable.

Anyway, according to the current momentum, the future of Xinnaokang oral liquid after adjusting the marketing strategy is still very bright.

What's more, the current situation is only the effect of the evening advertising of the provincial station. In less than ten days, the advertising time of the daytime garbage time in the province and Taiwan will be vacated, and by that time, the sales of oral liquid will definitely usher in a wave of increase.

Thinking of this, several business managers nodded happily and accepted the goals set by Li Xian for them.

Just after a few people turned to leave, Xue Ling stepped on his high heels and walked over with a look of embarrassment.

"Dong Li, someone is looking for you. ”

Looking at Xue Ling, Li Xian smiled.

A few days ago, this woman was annoyed by herself in order to use 2 million to vote for provincial and Taiwan garbage advertisements.

Now that advertising has played a role, the health care product business has begun to rise, which is considered a self-defeating face. I don't mention the previous two million anymore, I don't want to talk about it anymore, I haven't been aggressive, and I've been hiding since I saw myself for the past two days.

I haven't seen her come over to report for a few days.

Now, I don't know who came, so let this woman come and introduce her in person.

"Yo, isn't this Assistant Xue. Rare guest, aren't you busy today?" Looking at Xue Ling, who was hugging his face, Li Xian teased: "Who is such a big shelf, I have to alarm you Xue Zongzhu when you look for me?"

"Ah," Xue Ling rubbed his heel crampedly, "Huo Jinggang, director of the program center of the provincial station, and ...... The experience of the sixth branch of Harbin Pharmaceutical Group, Yuan Prosperity. ”

Well?

Huo Jing just came, but Li Xian didn't think there was anything. But what does it mean that the people from Harbin Pharmaceutical No. 6 Factory came over?

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