Chapter 426: Mou Pi (First Update, Ask for Everything!)
For Harbin Pharmaceutical No. 6 Branch, Li Xian did not have a good impression.
As a native of Longjiang, Li Xian has heard of this factory, and from a business point of view, this pharmaceutical factory is definitely a model of successful marketing. Since 99 years later, what blue bottle calcium cap in the cap, blood tonic oral liquid, Hutong pediatric aminophen xanthamine, that advertisement is louder than the other, it is simply a VIP customer of CCTV and various local satellite TV.
It's not uncommon to have never taken the medicine of the Sixth Factory, but if you haven't seen an advertisement for the Sixth Factory, you are definitely not a person from that era.
However, this pharmaceutical factory, which could have been the pride of Longjiang, took it off by itself.
First, it was exposed that the luxury office building of the "Palace of Versailles" was built and decorated with 100 million yuan, and then it was revealed that there was no money to improve the sewage equipment, which had a serious impact on the surrounding environment of the factory.
The comparison between the two caused great concern and indignation on the Internet at that time. Li Xian remembered that when it seemed to be his sophomore or freshman year of high school, the website of Harbin Pharmaceutical No. 6 Branch Factory was hacked. At that time, a hacker who claimed to be the son of a farmer and named Green Flower in the Army left a more than 200-word manifesto on the website, accusing the sixth factory of inflating the price of medicine.
Since then, there have been a series of negative revelations: what waste water and exhaust gas are discharged in violation of regulations, because of "lack of money" can not build factories in other places. In 10 years, 20 million yuan has been invested in environmental protection, and 530 million yuan has been invested in advertising.
Later, the "pure and pure" weakly alkaline drinking water was detected with excessive bromate, and 24,000 bottles of such drinking water were recalled. The 9 health products produced by the company have been notified by the Shenzhen Food and Drug Administration.
Until 13 years, Harbin Pharmaceutical's revenue was 18 billion, but the actual net profit was only 170 million.
In the Romance of the Three Kingdoms, it is said that the general trend of the world will be divided for a long time, and it will be divided for a long time, and the commentary on the Book of Changes says that the yin and yang cycle has its own number of days.
But these truths can't be applied to the sixth factory.
Words that can really explain the behavior of the Sixth Factory and Harbin Pharmaceutical cannot be found in the ancient books before the founding of the People's Republic of China.
It's a 2014 internet buzzword that's quite apt.
If you don't do it, you don't die.
Now that he heard that the manager of the sixth factory was looking for him, Li Xian gave himself a preventive shot in his heart.
"Why did the people from the sixth factory come to me?"
He frowned and looked at Xue Ling.
"Oh, that's the case, Li Dong, the manager of the sixth factory, Yuan Prosperity...... It's my relative. ”
Asked about this by Li Xian, Xue Ling was even more embarrassed. She couldn't help it, Yuan Fanfang suddenly visited this morning, saying that he wanted to meet Li Xian and talk to him about the provincial and Taiwan advertisements, and asked her to help introduce her.
Xue Ling had no choice but to come over hard.
Seeing the entanglement on her face, Li Xian was no longer embarrassed. After asking the person and waiting at the reception now, he went over with Xue Ling.
……
The office building of the New Taipei Group is rented in the Northeast Asia Commercial Building, with four floors for 150,000 a year, and the environment is not much better.
The reception is said to be a reception, but it is actually a utility room with two rows of sofas and a coffee table.
Quite unseemly.
After entering the reception room and greeting Huo Jinggang and Yuan Prosperity, Li Xian sat on the sofa.
The purpose of Huo Jinggang's trip is simple, that is, to convey the opinions of the station on the advertisement of "Healthy You, Me and Him".
For this pseudo-health program, the audience is very popular, and the station means that Li Xian should not be treated as an advertisement, and simply make a health program. Realizing the commercial value of this kind of health program, the provincial station means to let Li Xian pay someone to take out half an hour of the daytime garbage time, and they go out of the place, and the naming right of the program is given to Lin Cui Company, but the station enjoys part of the advertising and leasing rights of the program.
This kind of toad wants to eat swan meat, Li Xian naturally can't agree.
Oh, with Lao Tzu's time, Lao Tzu's creativity, manpower, energy and money, you will come out of a bad place, and you want to advertise and rent.
What about dreaming?
"Brother Huo, you say, can I agree to this?" Li Xian smiled deeply, and asked Huo Jinggang, who was blushing after saying these requests.
"What, brother, you have to understand here. I'm also here on order," Huo Jinggang returned with a bitter face.
hehe
Li Xian shook his head and chuckled, and waved his hand, "Brother Huo, you go back and talk to the stage." It is definitely impossible to give you the right to advertise and lease, but since your brother is here, it is impossible for me not to loosen my mouth at all. ”
"So be it. You go back and tell the station, I can do the show, this is no problem. The contract between me and the advertising office is signed in January of the following year, and during this year, we have not discussed according to the contract. In the coming year, I will give this show to the station for nothing, I don't care who you take in the advertisement, I will pay 500,000 yuan to buy the naming fee of this show, which is the biggest concession I can make. ”
Li Xian has his calculations.
Within this year, I held a total of two hours of advertising time per day in my hands. Taking advantage of this year, we must let the brand of Guizhentang stand firm in Longjiang. After the fame rises next year, it will be almost the same as having a title show that is stably exposed. Spend another 500,000 yuan to buy the naming rights, which is enough.
It can be regarded as a thought for the provincial Taiwan, and the dog who does not force people to jump over the wall in a hurry. You don't have to go back and find some excuse to ban your own advertising.
That's not pretty.
Li Xian's concession made Huo Jinggang feel much more comfortable.
In his opinion, Lin Cui's advertising contract has been signed, and the requirements of the provincial Taiwan are nothing more than bamboo poles to fish. As soon as the rod goes down, there are some that are biased, and if there is not, it will be pulled down.
Now that Li Xian's plan is enough, Huo Jinggang is naturally grateful, and after making an appointment with Li Xian to treat him another day, he said goodbye and left.
In this way, there are only Yuan Prosperity and Xue Ling left at the reception desk who let Li Xian dry for a long time.
Li Xian's deliberate slackness, Yuan Prosperity has already felt it.
However, the children from the official eunuch family are not lacking in cultivation and patience. As soon as Li Xian and Huo Jing were talking, he sat quietly on the sofa for more than ten minutes.
Seeing that Li Xian had just sent Huo Jing back, Yuan Fanfang stood up, shook hands with Li Xian again, and said: "I thought that I could make concentrated use of the non-prime time advertising time in the province and Taiwan, Li Dong is a shrewd person, and now it seems that Li Dong is still a benevolent and righteous person, and he is young, but it is impressive." ”
In the face of flattery, Li Xian snorted, "Where, Manager Yuan praises falsely." By the way, just now Mr. Xue said that you have something to do with me, I don't know what the matter is?"
As a latecomer, Li Xian knew the future development of the Sixth Factory, but he had not paid attention to the current state of the Sixth Factory.
Yuan Fanfang looked at Xue Ling beside him, lowered his head and smiled: "Don't hide it, Li Dong, I originally came to discuss with you if I could use your advertisement to promote our sixth factory." Right now...... I can't say it anymore. ”
Then why do you say that?
Li Xian secretly rolled his eyes, but there was indeed a bright smile on his face, "Oops, I'm really embarrassed about this." To tell you the truth, whether our Lin Cui's health care products can be made is pointing to this advertisement. I'm sorry. ”
Although he was very resistant to the sixth factory, after all, Yuan Prosperity was a relative of Xue Ling, and looking at the wry smile on the other party's face, Li Xian was not good at sending the guest immediately.
broke the silence and said, "Manager Yuan, is there no place for the sixth factory to advertise?"
"Where there is advertising, there are many places," Yuan Wangfang smiled more bitterly, "it's now...... The capital turnover in the factory is a little difficult. I started thinking that the advertising time of your province and Taiwan is not good, and the price can be cheaper......"
That's true.
Li Xian hissed.
Cashing in a bit hard?
The dignified Harbin No. 6 factory is also short of money?
Seeing the doubts on Li Xian's face, Yuan Prosperity was not afraid of being embarrassed, and said that the current six factories were merged with the seventh factory, and now the fifth factory has been collected, and the scale has expanded but the business cannot keep up.
Hearing this, Li Xian's eyes widened.
And what's going on?
Ha
Haha Hang Ang.
That's really ......
What a good time.
Facing Yuan Prosperity, who wanted to stop talking, Li Xian grabbed his hand, "Manager Yuan, I have a proposal, you might as well think about it!"
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