522. Resolutely do not shake the number!
"Looking at the look on your face, presumably the situation is very optimistic?" Chen Jin responded cooperatively: "I can't guess." ”
Zhou Lihai smiled, took out his mobile phone, opened the text message, and handed it to Chen Jin.
I saw that the data reported by the sales control side on the screen was, and the current subscription customers were: 268 groups.
"So many?" Chen Jin said in surprise.
Zhou Lihai nodded: "There are about seventy or eighty groups, which were subscribed before." The remaining nearly 200 groups were all within these two days. ”
You must know that because there was too much rush between the pre-sale certificate and the open subscription, there was neither enough advertising nor perfect sales tactics, which was also an important reason why Phoenix had been performing poorly before.
And there are only three houses in this opening, with a total of 312 units. There are 268 groups of pledges alone, and that's not counting today's ......
"Not only that!" Zhou Lihai said excitedly: "The previous customers, in order to participate in the preferential plan modified by Chen Beihu later, basically made up the subscription funds!"
Chen Jin was relieved when he heard this!
The initial preferential plan is to deposit 30,000 to 50,000, that is, to pay 30,000 yuan of subscription, and when the time comes, you can deduct 50,000 yuan of housing payment.
Later, in order to boost sales, Chen Beihu changed the preferential plan to save 100,000 to 200,000. Then customers who have already subscribed want to get this discount, they must make up the remaining 70,000 subscriptions.
If this group of customers does not care whether they buy or not, then the number of people who come to pay the subscription fund is definitely not much, just give up the subscription after the opening and withdraw from the subscription fund.
The action of making up the subscription fund reflects the true attitude of the customer, that is, it must be bought.
Although this is a foreseeable situation under the favorable conditions of housing in key school districts, Chen Jin is still very surprised.
"What about advertising, how is it arranged?" Chen Jin asked again.
Zhou Lihai smiled: "This aspect is simpler. Before I even had time to spend money to hire someone, there were a lot of posts promoting our Phoenix City on all the local forums and websites in Dongjiang City, all of which were sent by employees of Wonder Company. ”
"Really?" Chen Jinle was surprised, which he didn't expect. But it's normal. After all, the cash reward of 7 out of 1,000 is enough to motivate brokers to do everything they can to find customers.
He could almost imagine that in the stores of Vance Company in the past two days, all the agents had abandoned the second-hand business, and they were all frantically recommending Phoenix.
And the store managers and regional managers did not stop them in the slightest, because they could also get rewards.
Or that sentence, more than 1,000 people, dozens of times the number of sales offices, among which there are a large number of customer resources, skilled sales veterans, such a force to sell a single project, is terrible!
Chen Jingang wanted to ask more about the specific situation, but the phone rang!
When he looked at it, he picked it up with a smile and said, "Mr. Shi, do you have any advice?"
"Don't advise, don't dare to be. Chen Jin, my Mr. Chen, how many groups of you have subscribed?" Shi Jie asked with a wry smile.
Although he had already confirmed his cooperation with Chen Jin, Shi Jie couldn't help but want to ask about the effect in advance.
Chen Jin laughed and said, "It's not much, it's less than 1,000 groups a day." ”
"What?" Shi Jie yelled almost frantically, "Is this true?"
"How much?" he said, a little frantically.
Chen Jin pouted and responded: "About 100." ”
Shi Jie: "............"
"Is this called less than 1,000?"
Chen Jin: "Is it 1000?"
Knowing that he was spoofed by Chen Jin once, Shi Jie was a little helpless. He said seriously: "It's a pity, this kind of sales is only the preferential treatment of the first cooperative project, right?
"Mr. Shi, you have seen it very thoroughly!" Chen Jin exclaimed. Shi Jie did hit the nail on the head at once.
But Shi Jie was still excited: "Anyway, you have proven the feasibility of this model." Hey, I was originally going to push a wave of ads tomorrow to get some new gimmicks, but now it seems that I still forget it. If I don't steal the limelight with you, I can't grab it. ”
"Don't worry, Mr. Shi. Our cooperation is not limited to this level. Chen Jin said seriously.
Shi Jie was stunned for a moment, and then remembered the deeper foreshadowing in Chen Jin's plan, so he became even more excited.
Because once this thing is done, it is equivalent to creating a new market!
Zhou Lihai listened to Chen Jin's phone call on the side, and he was also a little confused. Now Chen Jin in his eyes, he really has a sense of majesty in the middle of the mountains.
Always before he knew it, Chen Jin threw a killing move to turn things around. In view of this, Zhou Lihai was very glad that he was a person in Chen Jin's camp.
Although it is known that Qi Xuguang is behind the Qianshu Group, he still feels that the Qianshu Group may not be able to get any benefits in Chen Jin's hands.
Thinking of this, Zhou Lihai's posture, which was originally slightly bowed, seemed lower. And Chen Jin saw it in his eyes and smiled secretly in his heart.
He deliberately didn't avoid Zhou Lihai's call. The more unfathomable he is, the more desperate Zhou Lihai becomes. Such a simple way of controlling people, but Chen Jin has just touched a little margin.
In the next time, Chen Jin sat in the Phoenix office, watching the advertising department busy, preparing for a large amount of copywriting tomorrow, and watching several accountants continue to summarize the subscription to the sales control side for final confirmation.
It's thriving!
After having lunch with Zhou Lihai, Chen Jin took a look at the sales control office.
This morning alone, 40 pledges have been confirmed. With the addition of the previous 268 groups, the total number reaches 308 groups. However, the number of units opened in this phase was only 312 sets.
Zhou Lihai followed to the side and suggested to Chen Jin: "Mr. Chen, do you want to arrange the planning department to prepare the lottery immediately?"
There was an irrepressible tremor in his voice......
Yes, the lottery to choose a house is something that most projects don't even dare to think about for today's market.
In the past six months, there has been no real estate development. Looking at today's situation, Phoenix's subscription will definitely be greater than the number of listings on the market, and the lottery is almost a must.
And at the end of this coldest year in the market, Phoenix still needs to choose a house by lottery, which will definitely cause news influence!
But Chen Jin shook his head and said, "Resolutely can't shake the number." ”
"Why?" Zhou Lihai was surprised: "In this way, we can create a wave of public opinion on the news and continue to tap new customers!"
"I just can't say no. Chen Jin said resolutely: "At least, the lottery can't be carried out at this time." ”
Zhou Lihai looked depressed, and asked rhetorically: "Then what do you say, Mr. Chen? If you don't draw the number, the house is not enough to sell!"
Chen Jin smiled slightly, looking confident!