Chapter 13 The door of our company is always open to you
One word.
There are no bells and whistles, and there are no flowery words.
was such a simple sentence, but it was like a thunderbolt that completely hit Zhao Moran's heart.
She was so shocked that she was almost speechless, it was really hard to imagine that it took Lin Ye less than two minutes to come up with such a wonderful and wonderful advertisement.
Perhaps, this doesn't seem to be a big deal to outsiders, but Zhao Moran, who is really engaged in the advertising industry, has been annoyed by this advertising planning for several days, and now it has been solved so easily by Lin Ye, how can he not be shocked?
She had to look at the newly graduated boy in front of her again, his clear eyes revealed a hint of cynicism, and her shocked expression seemed to have been expected for a long time.
If we say that the "prostitution" advertisement designed for the "young ladies" just now can only be used to test the advertising planning ability, and cannot be really applied to business.
Well, this advertisement about mineral water can definitely be said to be priceless.
You must know that the amount of mineral water sold in our country every year is a huge amount, and the market size is tens of billions, and there are more than a dozen famous brands fighting in this red sea.
Unlike the world where Lin Ye was originally located, there is no brand of mineral water here that can dominate the market.
Moreover, the majority of people do not have a strong brand awareness of mineral water, anyway, it is just a bottle of water with two pieces of water, and there seems to be no big difference between which brand to drink.
At this time, Zhao Moran was excited and excited.
Because, with her business sense, she can be very sure that as long as any mineral water brand uses this advertising slogan written by Lin Ye, it can definitely occupy most of the market share at a lightning speed.
Bang!bang......
After so many years of advertising, although Zhao Moran said that he was holding such a big plate as Tianhe Advertising, he occupied an absolute leading position in the advertising industry in the entire capital.
However, the advertisements she does often cooperate with powerful large companies, even if many advertisements are textbook-level cases, but at most they are "icing on the cake" for the enterprise.
The products of these companies already occupy a leading market share, and the advertisements she made only helped them expand their advantages.
And what she really wants to do is that, like her teacher, Zhong Yiwen, a real big name in the Chinese advertising industry, can rely on an advertising creative idea to help a company come back to life.
But after so many years, she has not released an advertisement, which has such an effect and power.
This is also the source of her dissatisfaction with herself.
And now, she really came across such an advertisement.
Farmland Spring Company has been declining in market share for three consecutive years, losing money for six consecutive quarters.
That's why they're desperate and spend a lot of money to hire the best advertising companies to tailor advertising slogans for them, just to fight to the death.
It's no wonder that Zhao Moran and her advertising team will be so exhausted, after all, once this advertisement is successful, it will definitely be a proper industry benchmark!
The more demanding it is!
The greater the expectation!
The more stress!
And to a large extent, this recruitment is also for the farmland spring and several big advertising cases in the back to select talents.
It's just that Zhao Moran never imagined that the talent he was looking for in the end would be such a young college student.
"How about it? Director Zhao! Are you still satisfied with this advertising slogan? If you are not satisfied, I can write you one!"
Lin Ye calmly admired Zhao Moran, the female devil in the advertising industry, and the change in expression on her face from indifference to surprise to ecstasy to incredible.
And, in fact, during this whole process, Lin Ye's own mentality has also changed subtly.
Yes!
He is no longer the unemployed college student who can't find a job because of his criminal record and has to worry about rent.
Putting aside that weird and strange transformation system, Lin Ye now has many cultural works resources that are completely absent in this world, which are enough to make him live a wanton life.
Lin Ye smiled secretly in his heart, a random advertising slogan he took out was a textbook level that had been tested by the market in the original world and could be popularly disseminated.
If Zhao Moran is not satisfied with such an advertising slogan, it can only mean that she is completely unlevel, or she is deliberately making things difficult for herself.
"Satisfied! Lin Ye, I won't tell you a secret. My team and I have been so worried about this plan that we can't sleep well for a few days. The ones we think about are simply unsightly compared to yours. ”
At this time, Zhao Moran didn't put on his director's shelf anymore.
In her worldview, the strong are respected, and Lin Ye has the strength to win her respect and respect.
At this moment, Zhao Moran will no longer question whether Lin Ye has the ability to serve as the chief creative director, if Lin Ye can really be hired with an annual salary of one million, it will definitely be earned by Tianhe Advertising.
Lin Ye, with your ability, it is an honor for our company to be able to work in our Tianhe Advertising. Here's what I'm offering you, take a look...... If we are not satisfied, we can discuss it again......"
Without the slightest hesitation, Zhao Moran wrote the salary on the paper.
[Annual salary of 1.5 million, project commission of 10%. 】
"En, Director Zhao, isn't this treatment a bit too high? After all, I'm just a fresh graduate!"
Seeing this salary, Lin Ye was also stunned.
Because this is 50% higher than the salary at the time of recruitment, and the project commission is clearly written.
"It's not high!Lin Ye, you're definitely worth the price!"
Zhao Moran smiled and said, in fact, her own salary is nothing more than that, and even her project increase is only 8%.
However, she was very sure that Lin Ye's talent and creativity were worth the price.
A good company is willing to give employees a salary of corresponding value.
"As far as I know, Director Zhao, your own treatment seems to be similar to this. Now you can call the shots and give me this treatment?"
Lin Ye was also surprised, Zhao Moran's position in Tianhe Advertising is the ace director, not the general manager or chairman, why does she have the ability to give herself this treatment?
"Please rest assured of this. The board listens to me, and I'll let them pass. ”
Zhao Moran's heart at this time was also extremely excited, if Lin Ye joined her team, the entire capital would ...... No, the entire advertising industry in China will undoubtedly be completely in her hands.
"Yes. I won't talk about the treatment, it's just this job, I still have to think about it. After all, I just attended the interview on the other side today, and I have to wait for the results to come out first...... If I don't be hired there, I'll work for your company. ”
Thinking of the interview with Donghua Media in the morning, Lin Ye said without hesitation.
"What? Lin Ye, have you gone to interview with other advertising companies? What treatment they give you, we must be 50% more on their basis. ”
As soon as he heard that Lin Ye had other choices, Zhao Moran instantly became a little anxious.
She knows too well that if Lin Ye's talent is an opponent, it will be a disaster for Tianhe advertising.
Therefore, no matter how much money is spent, Lin Ye cannot be allowed to go to a competitor's company.
"Director Zhao, please rest assured. I didn't interview for any other advertising agency, it was just a media agency, and I was only interviewing for a normal clerk position. and your company's business, there is no conflict. ”
Seeing Zhao Moran's worries, Lin Ye explained.
This time, Zhao Moran was even more strange.
What kind of media company is it, and how much can a clerk be paid?
Can it be compared with the 1.5 million annual salary offered by himself?
Why did Lin Ye still think about it?
If it was an ordinary person, I am afraid that I would have gone through the entry procedures as soon as possible.
No!
Lin Ye is not an ordinary person, how can he be an ordinary person who can come up with such an appropriate and perfect advertising creative in a short period of time?
He must have had his own considerations, so Zhao Moran took a deep breath, tried to calm down his emotions, and then picked up the landline and called the finance room.
After a while, the finance department sent a wad of cash.
Zhao Moran smiled and pushed the money in front of Lin Ye, and said sincerely: "Lin Ye, no matter what you think about. You accept this 100,000 first, which can be regarded as a little sincerity of our Tianhe advertising. ”
"Director Zhao, this is not appropriate, is it? I haven't joined your company yet, so I will take the money?"
Lin Ye was also surprised, after all, the company executives he met in the past were all a group of mercenary guys, and they could exploit a little bit of employees.
It is really rare to be as generous as Zhao Moran.
"What's out of place. To tell you the truth, the advertising cost given by Farmland Mountain Spring this time is 1 million, and the 100,000 is exactly 10%, which is considered the commission of your advertising plan. ”
Zhao Moran pushed the cash in front of Lin Ye again, which was also a further release of her kindness.
She is usually very "strict" with ordinary employees, but now she wants to win over Lin Ye, so she naturally put away all kinds of royal means, and only has the trick of "sincerity".
"Well, in that case, I'm disrespectful. ”
Lin Ye is not hypocritical, he knows the value of this advertising slogan very well, and at the same time, he is indeed short of money now.
With these 100,000 words, his immediate needs can be solved.
As for the million-dollar annual salary of Tianhe Advertising, it is not so attractive to Lin Ye now.
On the side of Donghua Media, it was Sister Qingqing who helped her win the opportunity, and Lin Wanyu also worked there, if he was hired, he would naturally prefer to go to work in Donghua Media.
If she is here, Lin Wanyu will not be bullied.
After getting the money, Lin Ye planned to get up and say goodbye.
Zhao Moran was thoughtful, deliberately found a transparent bag from the side, helped Lin Ye pack up 100,000 cash, and then cordially sent Lin Ye downstairs.
......
At this time, on the first floor of the building, there was still a lot of people, and the candidates who had participated in the interview did not leave immediately.
Because they are all waiting for a result, they all want to know if Lin Ye is really hired by Tianhe Advertising, and by the way, inquire about the real treatment.
There are even a few people who also have Xiao Jiujiu in their hearts, thinking that if Tianhe Advertising does not hire Lin Ye, they can extend an olive branch for their company.
Like Zhang Songlin of Green Grass Media, he had already called the CEO of his company just now to ask for instructions, of course, he selectively concealed the news that he came to apply for the job, and only said that he rushed over after receiving the news.
The above gave him a reply as soon as possible, and he could offer an annual salary of 500,000 yuan and a project commission of 4%, which was second only to Zhang Songlin in Green Grass Advertising.
Soon, while everyone was anxiously waiting, Lin Ye walked out of the elevator accompanied by Zhao Moran.
Of course, the most eye-catching of these is the bag that Lin Ye is carrying, and the transparent bag can be seen at a glance with a thick pile of cash inside.
Outcry!
In an instant, everyone in the hall understood the result.
It seems that Tianhe Advertising has made an extraordinary move, and even directly advanced 100,000 yuan in advance, and Lin Ye will be the youngest chief creative director of Tianhe Advertising.
However......
Just when everyone felt that the dust had settled, Zhao Moran shook hands with Lin Ye very friendly and said goodbye, saying, "Lin Ye, our company is very honored to be able to meet a talent like you. I hope you will seriously consider it, the door of our company is always open to you......"
......