What is advertising?

Spread the word!

Convey the target message to the target group as much as possible in the shortest and simplest way.

This is the most basic function of advertising, and a good advertisement should be based on this to impress the audience and generate the desire to buy and consume.

For this point, all the advertising elites present are all too familiar.

However, the vast majority of them are more conformist when it comes to planning advertising creatives.

However......

Really awesome ads.

But it is often cut in a very strange or shocking angle, so that the audience is refreshed, and at the same time, it is instantly attracted, and the impression is extremely profound.

There is no doubt that Lin Ye's advertising copy meets all the characteristics of a great advertisement.

It's as simple as one sentence!

The first half of the sentence "spend hundreds of thousands of wives to marry" accurately hit the sore spot of men in modern society.

The second half of the sentence "spend a few hundred yuan to feel it first" is full of reversal, banter, irony and funny.

The stark contrast between hundreds of dollars and hundreds of thousands in numbers, you ...... You savor it.

......

The advertising elites who were clamoring for death just now have nothing to say one by one.

In other words, they admired Lin Ye's advertising copy from the bottom of their hearts.

"This advertisement is really amazing! Wu Fan, your classmate is really not bragging. No matter who it is, they dare not say with a clear conscience that this advertising copy is not awesome...... He can't accept apprentices! I want to worship him as a teacher......

Tang Wenju, who felt ashamed before, was completely shocked by Lin Ye's copywriting at this time.

"How about it? I have already said it, my brother Ye's creativity, throw them a few streets. ”

Feeling the gaze of these advertising seniors around him, Wu Fan enjoyed this feeling very much, as if he was hired by Tianhe Advertising.

"Convinced! What kind of brain does this guy have to come up with such a good idea. I, Zhang Songlin, lost convincingly. ”

Zhang Songlin, the advertising director of Green Grass, who shouted the loudest just now, also lowered his arrogant head at this time, and bowed to Lin Ye.

"This time Tianhe Advertising has picked up a treasure, I heard that this Lin Ye is still a recent college graduate?

"When I first graduated, my salary was just over 2,000. He became a creative director as soon as he graduated, and he was the pinnacle as soon as he graduated. ”

"I don't have to say anything about this ad idea, it just couldn't be better. However, will Tianhe Advertising really hire Lin Ye as the creative director with an annual salary of one million?"

"yes! Is this advertising idea really worth a million dollars a year?"

......

After Zhao Moran read out Lin Ye's advertising creativity, no one questioned Lin Ye's ability anymore.

Everyone is an insider, and you can see at a glance whether the advertisement is good or not.

"Now, who of you still has an opinion?"

Zhao Moran teased his bangs, and naturally no one present dared to say anything.

Then, she slowly walked in front of Lin Ye, showed a rare smile of kindness, stretched out her right hand, and said: "Mr. Lin, we Tianhe Advertising very much welcome you to join, can you please go upstairs to discuss the specific salary?"

"It's my pleasure too!"

Lin Ye didn't twist either, held Zhao Moran's Qianqianyu hand, and nodded with a smile.

From the conversation of everyone just now, he heard a lot about the glorious deeds of Zhao Moran, the "female devil".

It can be said that in the advertising industry in the capital, Zhao Moran's prestige is known to everyone.

"Does Zhao Moran really want to cash in Lin Ye's million-dollar annual salary?

The five directors stood aside, and they all consciously gave up the C position of the home field to Zhao Moran.

However, when they heard that Zhao Moran had officially sent an invitation to Lin Ye, they were still a little worried.

Hiring a fresh college student with an annual salary of one million is unprecedented among advertising companies in the entire capital.

"What do I think? Of course I'm like you, silently watching with my eyes. ”

Kumamoto Chu smiled, shrugged his shoulders, and said, "When did Zhao Moran need to ask for our opinion on the decision he made?"

The five directors didn't intervene, and watched Lin Ye follow Zhao Moran upstairs.

However, Zhao Moran, the female devil, obviously did not recognize Lin Ye so easily.

She was very surprised by Lin Ye's advertising creativity, but it did not mean that she fully recognized Lin Ye's ability and talent.

After entering the elevator, Zhao Moran began to investigate Lin Ye in a more comprehensive way.

Because the elevator is an enclosed space, and there is no third person, Zhao Moran looked at Lin Ye even more unscrupulously.

Her gaze is very sharp, as if she can peel off a layer of skin with her eyes.

In the workplace, Zhao Moran is very confident, she understands most of human nature and disguise.

Lin Ye's dress is very ordinary, a cheap suit, which looks like the standard dress for college students when they are looking for a job.

The standing posture is very casual, one leg is still bent, and he looks like a little ruffian, obviously the family situation will not be very good.

However, there was a stubbornness between Lin Ye's eyebrows and eyes, but he was a guy with a tough heart.

And when Zhao Moran was looking at Lin Ye, Lin Ye also looked at her without any scruples.

OL black suit with leather skirt, stockings wrapped around the feet look very elastic.

The little face is obviously good-looking, but he has a stinky face.

Especially the fierce light revealed by the eyes, as if it was about to eat people.

Such a woman is not easy to provoke!

Lin Ye knew this very well, but fortunately, the initiative was now in his own hands.

To be honest, he doesn't have to worry about employment at all now, no matter how famous Tianhe Advertising is, the master is not happy, and no matter how much salary you pay, you can't keep it.

Bite!

When the elevator reached the 13th floor, Zhao Moran directly invited Lin Ye to his office and politely made him tea.

Looking at the resume, Mr. Lin graduated half a year ago, but he did not find a job that suited him. Can you tell us about that?"

The boss sat down in the chair, Zhao Moran picked up Lin Ye's resume again and started her real "interview".

Moreover, she was still very skillful in speaking, fully took care of Lin Ye's "face", and did not directly ask Lin Ye why he couldn't find a job for half a year, but took the initiative to find a step for Lin Ye.

"I am not qualified to pick a job, but I don't need it for work. ”

Lin Ye is very honest, and there is no need to lie.

"With all due respect, it is a loss for those companies to miss a talent like you. Zhao Moran said with a polite smile.

"I can't blame them, I have to explain it to you beforehand. When I was in college, I was seriously injured with a knife and was detained for half a year. As long as you do a thorough onboarding profile, you'll find out. ”

Lin Ye didn't hide this experience, because it was useless to hide it, he couldn't open a no criminal record.

"Oh, stabbing someone?"

Quite surprised, Zhao Moran was not only surprised by this incident, but also surprised by Lin Ye's frank and calm attitude.

With her sensitive sense of smell as a news reporter, she can smell the smell of stories in it.

At this time, she was very willing to be a loyal listener, blinked her eyes, her long eyelashes seemed to be ready to listen to the story, and said with a smile: "Mr. Lin, do you mind talking about the details? I want to hear it." ”

Lin Ye is also a flurry, it is the first time he has met such a calm company leader as Zhao Moran.

This is a knife to hurt someone!

Isn't she afraid of a sudden outburst?

Still interested in asking for details?

Interesting!

Sure enough, she is worthy of being the female devil in the advertising industry.

"Actually, it's nothing, what happened in college. At that time, I didn't think too much about the consequences, who knows, the other party will bite me back and accuse me of being stabbed, if it weren't for the school teacher's protection, I would definitely be in prison for more than half a year......"

When he said this, Lin Ye's face was light and light, as if he was talking about something that had nothing to do with him.

But the bitterness in it can be said to be the darkest moment in Lin Ye's life.

"You are obviously righteous and courageous, how can you be reversed black and white into a knife and hurt people? There are so many students in the school who witnessed it, is there not one who is willing to stand up and testify for you?"

After hearing this, Zhao Moran was also moved.

Her face was forever tense, and she didn't know when she completely unguarded.

Director Zhao, you are your own advertising person, you should know a lot about human nature. ”

Lin Ye had already accepted this, and he no longer blamed those classmates who did not stand up to testify.

While Lin Ye was recounting his experience, his eyes also scanned the documents and copywriting on Zhao Moran's table.

He noticed that there were several bottles of mineral water of a certain brand on the table, and there was a copywriting planning request document about "mineral water advertising".

There are Zhao Moran's notes on it, scribbling and drawing, and a lot of text is crossed out, which is obviously Zhao Moran struggling to think about the traces of this brand mineral water copywriting.

Zhao Moran also noticed Lin Ye's movements, and suddenly had an idea in his heart.

The advertising copywriting just now proves that Lin Ye does have top-level advertising copywriting ability.

But is this his normal strength, or is it just a flash of inspiration?

Thereupon......

Zhao Moran decided to test Lin Ye one last time, she picked up a bottle of mineral water on the table and said, "Indeed, human nature is complicated. Lin Ye, I can guarantee that your experience will not affect your entry into our Tianhe Advertising.

However, I still want to test you one last time. This is an order given to us by a big customer to make an advertising slogan for this farmland mountain spring mineral water, focusing on its pure natural and high-quality water source ......"

Speaking of this, Zhao Moran paused for another moment, because she was thinking about how long time she should give Lin Ye.

After all, this advertisement is quite difficult, I thought about it for two days, and my creative masters also pondered it for several days, thinking of more than a dozen slogans, but none of them felt it.

So......

After pondering for a while, Zhao Moran put down the mineral water bottle again, and said lightly: "I'll give you two days, you can go back and ponder slowly." As long as the slogan you give is approved by me, then you can go through the entry procedures immediately. Wages can be counted from today!"

In Zhao Moran's opinion, although the two days are still a little tight, they ...... It should also be able to see Lin Ye's true ability.

However, what she never expected was that Lin Ye smiled and waved his hand.

"Two days is not enough? Actually, Lin Ye, if you can't think of it in two days, I'm afraid no matter how much time you have, you won't be able to do anything. ”

Zhao Moran thought that Lin Ye felt that there was not enough time, but Lin Ye picked up the pen on the table and wrote a sentence directly on the paper in front of him:

[We don't produce water, we're just nature's porters]

"What? you...... You figured it out so quickly, and you didn't think about it anymore?"

Seeing that Lin Ye directly put pen to paper in one go, Zhao Moran was completely shocked.

But when she glanced over, she was even more shocked by the advertising slogan written by Lin Ye.

"We don't produce water, we're just nature's porters...... It's simply true. How do you have such a brilliant advertising slogan...... Absolutely !!"

......

[It's too late to go out and come back today!More tomorrow!]