Chapter 408: The Land of Gold (The First Subscription Asks for a Monthly Pass!)

"Mr. Li, I don't quite understand, at present, the business development momentum of our New Taipei Paper is so good, and the CCTV advertisement on the liquor side has just been made.

As the deputy general manager of New Taipei Paper Company, Chen Shulin, the No. 1 veteran of Li Xian's team, was the first to stand up.

But this time, it's not just Chen Shulin. Obviously, Li Xian's opinions on the future development of the group did not win the support of most of the people present.

"Yes, Chairman Li, now that we have Linzi, it is time to increase investment in pulp raw materials, reduce the cost of raw materials in our paper industry, and increase market competitiveness. Our sanitary napkin division is now in a critical stage of competition with Anerle, the paper industry is also moving towards the Guanli market, at present we are the most in need of the group's resources tilt, at this stage, how can we open up new business?"

Si Yang stood up, obviously very dissatisfied with Li Xian's decision.

In the past two months, Li Xian has been busy with the amazing Lin Cui company with a registered capital of three million and a small scale and market share, and is indifferent to Hengyuan Company, which is in a period of rapid development, just let them deeply cultivate the market and withstand the large-scale competition of Anerle, which has made Si Yang, the boss of the sanitary napkin division, feel that Li Xian seems to be a little unprofessional.

But when he saw Li Xian operating Lin Quan later, he was relieved. As a derivative product of paper products, sanitary napkins are highly dependent on high-quality forest resources and pulp, and with that forest area, it is undoubtedly beneficial to the sanitary napkin division.

It can be said that he has been looking forward to this Lin Quan for a long time. Even in the more than a month since the establishment of the group, he has been working with the executives of the former Hengyuan Company and now the New Taipei Paper Sanitary Napkin Division to plan a joint scientific research institutions of several universities in the province to set up a technology development department and a new pulp raw material production plant for Weiyou sanitary napkins.

Now it's easy for Lin Quan to get his hands on it, but Li Xian made a false shot, saying that he wanted to make a big deal about the shortest board of health care products in the group company, which he couldn't accept emotionally.

looked at Li Xian's eyes with grievances.

Several executives present also expressed their opinions;

"Mr. Li, health care products are currently quite hot, but the competition is too fierce. Now if you go to the street, the billboards are full of advertisements for all kinds of health products. With our current market share, if we want to achieve a scale of 300 million in the business, how much money do we have to spend in the early stage?"

"Yes, don't talk about other small brands, let's just say Shen Yang Feilong, it is said that he spent tens of millions of advertising dollars last year...... Let's go here now, it's a little late, right?"

Listening to the chaotic noise around him, Li Xianhun didn't care.

The establishment of Lincui Company was established at the beginning to integrate forest resources and engage in health care products. But later, with such a thing as forest rights, in order to live with the support of the people in the forest area and create a model forest farm, he engaged in sauerkraut.

Although now in the two businesses of Lin Cui Company, sauerkraut is gaining momentum. But Li Xian really didn't take this business seriously.

Sauerkraut is too easy to get started with, and the technical content is too low. Now the development is good, at most, Lin Cui Company has taken a lead and opened up the blue ocean market.

In Li Xian's heart, it is okay to break out the brand of Cuihua sauerkraut and invest in advertising steadily and continuously to maintain brand influence.

The food industry, especially sauerkraut, a niche, seasonal food product, has a low ceiling for development. No matter how much energy and resources are invested, it will not be able to achieve a scale of 100 million yuan.

On the contrary, it is the health care product that he has been in love with from the beginning.

Hens that lay golden eggs!

In any era, people will always feel that the situation they are in is the worst. As everyone knows, the moment you are in is the best.

No one in this world knows this better than Li Xian, who came back from behind.

If the place where ambition bursts out is the crater of an era, then, in the mid-90s, the crater of Chinese commerce was in the field of health care products and fields.

Since the 90s, almost all of China's most ambitious entrepreneurs have been crowding here one after another, excitedly. In the past year, Li Xian has experienced that the number of health care product manufacturers in the country has increased from nearly 100 to more than 1,000, an increase of more than 20 times, with nearly 10,000 varieties and a total annual sales of 12 billion yuan.

The health care products industry has become the fastest growing and most eye-catching "golden place" in the country.

In such an environment where a hundred flowers are blooming and a hundred boats are competing for the stream, countless people think that the health care products industry is already a red ocean.

But as everyone knows, this is just the beginning.

Now there are two bigwigs in the field of domestic health care products, one is Shen Yang Feilong, and the other is the Southern Sun God. And the combined turnover of these two companies last year was only 2 billion.

Li Xian knows that in the next two years, after these crazy enterprise reclamation, the people's awareness of health care product consumption has initially matured, and that is the real outbreak period!

In the next two years, the national health care products market will reach nearly 40 billion yuan at an astonishing rate.

The grass is like a dragon, and the elite is like a giant, all of which will dance on this golden land.

And the most important thing is that in this golden land, the reckless and elite are standing at a starting point.

On this gold-paved stage, whether you twist Yangge or waltz, you will get the attention of the market.

This is the best stage for the reckless rise of the mid-90s!

And Li Xian has confidence in himself.

"Finance. ”

Facing the noise in the conference room, Li Xian narrowed his eyes and shouted.

Sitting at the end of the long table in the conference room, Shang Fei, the former financial manager of Hengyuan Company and the current financial manager of the group, raised his head and stood up.

"Mr. Li, you called me?"

Li Xian nodded, "Our group, with the current financial situation, if we want to invest in a project, how much money can we come up with?"

Shangfei is on fire these days for the group's financial situation.

The responsibilities of a finance manager and a manager of each company in the group are fundamentally different.

A good company manager must first be enterprising. He needs to coordinate various departments and even individuals in the company, and take the big ship of the company to earn gold and silver.

And the quality required of a good financial manager is calmness. He needs to amplify any financial factors that may cause instability in the enterprise, and use his own ability and the support of the group controller to nip a possible crisis in the bud.

Shang Fei is cautious, meticulous, and has the independence and resilience that are rare among Chinese women today.

It is a good candidate for financial manager.

Seeing Li Xian ask, Shang Fei smiled awkwardly: "Actually, Mr. Li, now the group is about to prepare for the first quarter's forest rights auction, and the gap of 10 million is still waiting for us." According to our financial analysis, in the next three months, the group is not suitable to make any investment of more than 2 million. Otherwise, our capital chain is likely to break. Of course, this is only the worst-case scenario, and we have to take into account that the independent company is currently doing good business growth. ”

Li Xian nodded and faced everyone present.

"Hear, the group has a lot of project plans, you want to build a new pulp base and technology center, yes, this is the right thing, I support it. If you want to continue to expand to Guanli, this is okay, expand the territory, I raise my hands to support. But there is no money at this stage. What can you do without money?"

Facing several executives present, Li Xian said politely.

Seeing that everyone was silent, he smiled: "So opening up a new business that can be profitable quickly and in large quantities is what we need to consider right now." And health care products, a business with large profits, short income period, and fast payment collection, isn't it just right?"

Poverty limits the ability to refute him in the crowd.

General Li Xian glanced at everyone present and made a final inquiry.

"Now, if you do not agree with the group's additional comments on the health care products business, please raise your hand. ”

Scanning the past with his eyes, looking at the black-faced people in the conference room, Li Xian nodded, "Very good, the resolution of this board of directors has been unanimously passed." Shang Fei, squeeze out two million for me. I personally spearheaded this project. ”

This is the end of the first board of directors of New Taipei Group.

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