Not to mention the subversion of the three views of Luo Lange and others, at this moment, even Zhu Sanxuan himself is doubting life!

What the hell can you ask for food like this?!

It's amazing!

What did Zhu Sansen do in the past?

Pick a place where there are many people and squat on the ground. He put his broken hat on the ground, and when he saw the kind eyes in the passing crowd, he nodded and bowed, saying that he hadn't eaten for a few days and slept in the park for many days.

It's just a miserable sale.

As for whether people give it or not, it's up to fate.

Some people see that he is pitiful, or they happen to have change in their pockets, and occasionally give a little.

But more often than not, it's a pair of disgusted eyes thrown over, and then shouting "get out" or "get out of the way".

Like today, when the other party not only gave money, but also comforted him, how can there be?!

I have been wandering in Shanghai for two or three years, and I am pitiful, this is the first time Zhu Sansen has encountered such a thing!

Seeing that the well-wisher made a cheering gesture and turned to leave with a smile, Zhu Sansheng touched the corner of his eye.

Good guys!

"You know that person just now?"

Before Zhu Sanxun could finish sighing, Wang Hongyang and others surrounded him.

Looking at the barking beast wearing the clothes he picked up from the garbage bin last night, he asked with a split head and a face, Zhu Sanxuan covered his nose: "I don't know, my head, the first time I saw it." ”

"Then he'll give you a hundred dollars?!, who are you going to lie to?"

Zhu Sanxun was taken aback by this questioning, and when he was nervous, he just lowered his head and looked at the group of menacing people in front of him with evasive eyes.

After years of wandering the streets, he has almost lost the ability to justify, especially with people of higher status than himself.

Seeing this scene, Li Xian, who was squatting not far away, handed the Coke in his hand to Xiao Yongji, who was obviously still doubting his life, and stepped forward.

"Hey, Professor Wang, let's talk about facts and evidence, okay? Who told you that if you don't know, you can't give money?"

Seeing that Wang Hongyang was about to fight with him again, Li Xian hurriedly waved his hand.

He didn't have the heart to waste his lips and tongue, and waved his hand directly to Zhu Sanxun, "Come, follow the pattern just now, do it again." ”

"Hmm!"

Zhu Sanshi got the order and immediately turned back. But just turned his head, and with a sneer, he took the hundred-yuan bill in his hand with a sneer, "This ....."

The meaning is obvious - who does this money belong to?

hi

Li Xian raised his hand, "If you want to come by ability, it will naturally belong to you." ”

In an instant, Zhu Sanxi's motivation was one hundred and twenty points. Malier kicked the money in her trouser pocket, and without saying a word, walked to the bank.

Sweeping around, I found a man in his early forties in the crowd, with a stock book in his hand.

"Brother, what stock did you buy?"

The man looked back blankly, "Love more...... Friend, what's the matter?"

Zhu Sanxun turned around and glanced at Li Xian, and after receiving the latter's gaze of encouragement, he took a deep breath.

"It's okay, I just saw you. A little emotional, alas, I used to be just like you....."

Who is like you!

Hearing this, the man was obviously a little resistant.

"That was when the news of the warrant had just been released, and that year, I sold my hometown house and land, took a two-day and two-night train, and came to the Shanghai ......."

But then, Zhu Sanxi's words immediately attracted him.

In the next five minutes, Wang Hongyang and others, who were standing next to the bank gate, slowly opened their mouths.

After talking to the man, Zhu Sanxuan told a story to himself;

A story from the era of call warrants, the first generation of crab-eating stock market pioneers, from getting rich overnight, brilliantly, and then falling into the abyss once stumbled!

In this story, Zhu Sanxun is no longer a wanderer who rashly throws himself into the melting pot of the Shanghai market. It is a brave man who anticipates the opportunity in the stock market and sells his property to the Shanghai stock market to seek a dream of getting rich.

From resolutely embarking on the road to Shanghai despite the obstruction of his parents, wife and children, to exchanging all his belongings for three subscription warrants, he made 120,000 yuan in two months. Then the stock market tide suddenly rose, and the 120,000 profits turned into 500,000 after several turns. When he became famous and was about to bring his parents, wife and children to the Shanghai Stock Exchange, the stock in his hand that was originally optimistic about the full pressure collapsed, and everything came to naught in one fell swoop......

The story in Zhu Sanxi's mouth is simply a microcosm of the crazy era of Shanghai stocks from 92 to the present, under the big wave.

In this microcosm, there are enviable successes and failures that make people feel sad.

In just a few minutes, as Zhu Sanxuan "experienced" rollercoaster-like ups and downs, the man's expression changed several times.

From doubt to envy, from envy to admiration, from admiration to regret.....

"Well, it's all gone. What's the use of telling you this, when I think about it now, I feel sorry for my wife, children, and parents. At that time, I always wanted to make enough money to bring them to the Shanghai market so that they could live a good life. But now I have nothing, and I can't even pay the tuition for my son, so I ...... Brother, don't talk about it......"

Hearing the end, it was not only the man's face that was stunned. Even Zhu Sanxuan was fooled by this story.

Wiping the corners of his eyes, he patted the hand that the man put on his arm at some point, "Speaking of these bad luck, brother wishes you good fortune." Buy what you want!"

Just as Zhu Sansheng wiped the corners of his eyes and turned to leave.

The man suddenly grabbed his hand, "Brother, wait!"

As he spoke, the man put the stock book in his hand on the creaky nest, and without saying a word, took out a stack of tickets from his pocket. With a swipe, he picked out a hundred-yuan bill from it and stuffed it into Zhu Sanxun's hand.

"Brother, why can't you be poor in education. It's not a lot of money, you take it, and send it back to your child! The stock market is such a place, no one will always be brilliant, and no one will fall into the mud forever. You can't just get stuck in it and cheer up!"

After taking it, Zhu Sanxuan squirmed his lips.

"Thank you, brother, brother, I have seen that the momentum of Songjiang Industrial is good recently, you can try to get a few hands. ”

"Alas, my brother has a vision!" When the man who was about to leave heard this, he directly took out a big hundred yuan from his pocket and slapped it in Zhu Sanxun's hand.

boasted that he bought Songjiang shares a year ago, and the man waved his hand directly.

"Cheer up, man!"

On the side, looking at Zhu Sanxi, who was holding two tickets in his hand, Wang Hongyang, Luo Lange and others couldn't close their mouths anymore.

At this moment, they seriously doubt that their perception has been wrong.

Horse-stepping!

Can you beg for food like this!?

.....

"It's simple. My plan is to change the way I beg. “

"In the past, begging was too passive, and it was entirely about pinning the benefits on the kindness of passers-by. And the method of begging is also too low-end. ”

On the side of the street, Li Xian talked eloquently to a group of classmates and professors whose three views had been subverted.

Hearing this, Jiang Xiaomin was puzzled: "Why do you say that?"

"That's easy to understand. Li Xian smiled and said, "Let's just talk about Zhu Sanxi, what was his previous way of begging? It is nothing more than how he didn't eat, why he didn't have a place to sleep, and how he was sleepy." But what do these have to do with passers-by? To tell you the truth, how many of these people walking on the street now have not eaten enough for a few days and have not slept on a bed for a few days?"

Obviously, there are not many answers to this question.

Because according to Li Xian's previous statistics, the flow of people who walked by Zhu Sanxun's side in one day was as high as nearly 10,000, but among them, only five or six paid for alms.

And even these five or six people don't give much money. On that day, Zhu Sansheng received the most money, which was only one dollar.

Seeing that the people stopped talking, Li Xian snorted and asked, "You say, it is a poor person that you have never experienced at all that can arouse your sympathy." Or is it someone who has had the same experience as you, who is close to you, like your friend or colleague, but who is now extremely downcast, can inspire your compassion?"

Do you still need to answer this?

Apparently the second one!

"So, for this part, I made up a story for Zhu Sanxun and gave him a new character. With these specious but objectively possible stories, the empathy of shareholders who come to this bank to do business is stimulated to the greatest extent. Let them generate an emotional process that includes envy, sympathy, and even from jealousy to pity. So, what does a person do after experiencing these emotional experiences?"

Looking at the expressions of Jiang Xiaomin and the others who were eager to learn, Li Xian smiled: "Express!"

"But there are many kinds of emotions. When they didn't know how to choose the way to express themselves, I asked Zhu Sansheng to give them the only option in words. ”

"Does that mean that children can't pay their tuition?" Jiang Xiaomin suddenly realized.

Zhu Sanxun did not ask for money directly, but through this hint, the begged object found a channel to vent his emotions. As for the effect......" Li Xian smiled and pointed to the three banknotes in Zhu Sansheng's hand, "You have already seen it." ”

"Damn, awesome. ”

Jiang Xiaomin pondered in his mind for a long time, but he couldn't find any appropriate words to express his feelings in his heart.

Specially select shareholders to start and accurately target customers.

Use the story of the fall of the legend to get the emotional fluctuations of the target in a short period of time, and then guide the consumption......

Bang Bang

I don't know who started first, but on the street, applause rang out.

That's awesome!

Is Li Xian's method complicated?

It's not complicated at all.

But there are a lot of things contained here, in the eyes of students who have studied marketing, management and economics for a semester!

As an assessment that uses marketing, statistics and other means to improve the performance of a certain industry, Zhu Sanxi's begging case is undoubtedly qualified in the eyes of everyone!

"Wait a minute!"

At this moment, Wang Hongyang on the side roared in a low voice.

"What, what advice does Professor Wang have?" Li Xian smiled and covered his nose.