Costume movies are actually a high-risk and high-risk investment, and there are very few profitable films, and all the investment will be wasted if you are not careful.

On the one hand, there is a high cost of creation, and on the other hand, the box office results of the film are almost unsatisfactory.

And most importantly, there is a replacement - costume episodes!

Relative to costume movies, costume dramas are a very popular genre - costume dramas, including the rise of substitutes such as costume networks, will actually carve up the audience of costume movies to a certain extent.

Just imagine, when the audience can see wonderful and cheap or free costume stories on their mobile phones or computers without leaving home, why spend manpower, material and financial resources to go to the cinema to watch it?

But going further, it is also a change in the audience's aesthetic differences.

After decades of costume movies dominating the screen, the audience will inevitably have a certain amount of aesthetic fatigue, coupled with the rise of grassroots and small people in the current era, the audience has also set their sights on realistic works with a more sense of life.

"Embroidered Spring Knife" also has the stable box office and word-of-mouth of Daming Jianghu, which has given hope to many directors who are interested in making ancient costumes!

In the past two years, the movies with the theme of ancient costumes have been miserable!

Even if it is Daming Jianghu, there are beautiful scenes, star blessings, and good ancient poems, and the box office is maintained between 2-500 million.

There are very few hits!

This has also led to the reluctance of capital to invest in costume films - a single profit channel.

You can't implant Master Kong's green tea or VIVO mobile phone in "Embroidered Spring Knife"!

Therefore, "Embroidered Spring Knife 2", many people are watching, and after "The Sword of the Third Young Master"...

The production cost of these two films is about the same, the difference is that the former is supported by the previous work, and the latter promotes Er Dongsheng's feelings and Gu Long...

……

When I got home, Tangtang was talking on the phone with the "Longing for Life" program team...

The show has not yet aired, and no one knows where the audience's point is.

Funny or breaking news?

Or is it this slow and leisurely attitude to life?

Therefore, the early stage is constantly adjusting, so in order to keep the ratings and topics, we must invite big-name stars, the second issue, Liu Yifei, Liu Shishi, the third issue, Wang Baoqiang, Zhang Xincheng...

By the way, the script of "Tang Detective 2" has been released, except for the malicious and funny part that has been deleted...

Determine the release of the 2017 Chinese New Year file or the 2018 Spring Festival file...

The director is still Lu Xiaoran - Yang Qing is busy tinkering with the "Tang Detective" web series and "Unnatural Death"...

The most important thing is that Lu Xiaoran will have a "New World" next year, which is very idle...

Taking out a bottle of ice water from the refrigerator, Lu Xiaoran poured it several times before sitting down.

Tangtang had finished talking on the phone and looked at her husband: "Is there anything wrong with the company?"

“… It's not a big deal, I'm just worried about the box office of "Embroidered Spring Knife 2"..."

"Then you can also water a chapter?"

“…”

Tangtang probably felt that it had hurt her husband's self-esteem a little, so she quickly changed the topic: "Do you still have a "Ding Xiu of Embroidered Spring Knife" that you haven't acted?"

"That script hasn't been written yet... How about you say I'm filming "Sword Rain" now?"

“… Do you still have that script in mind?"

"Of course, let me tell you, I've always been obsessed with the theme of martial arts..."

"Then you don't shoot all the time?"

“… I haven't thought of it all along..."

……

At three o'clock in the morning, Tangtang got up, freshened up, and then came downstairs, Lu Xiaoran looked at her mobile phone while eating breakfast.

Breakfast was simple, whole wheat bread, milk and two eggs...

Tangtang sat down, only took two bites, and suddenly asked, "How much do you weigh now?"

"Me?"

"Yes!"

“… I don't know, 150, why do you ask this?"

"I read something written on a marketing account two days ago, and I'm sorry for you!"

Lu Xiaoran almost choked on the egg, and hurriedly poured milk: "For... Sorry for me, what do I have to feel sorry for?"

"He said that you can become the king of the new generation of film and television songs..."

“… Who wrote it? Think so highly of me?"

"He said that your creative talent in music is amazing, and he also said that "Say Scatter" and "Decent" are rare pop songs even now!"

“… Reward him 500 yuan for me, the young man is very discerning!"

Why didn't Lu Xiaoran write a new song?

There are also many people in Zhihu who answer this question, and most of them agree that 'the ambition is not here'...

Some people also say that it is because of the 'suppression of the Hong Kong and Taiwan music circles'...

The standard answer is, 'The big golden retriever doesn't remember enough pop songs for him to pretend to be forced'...

Therefore, he wisely chose to say goodbye to the Chinese music industry.

Rolling her eyes, Tangtang then asked, "Is the Douban score of "Billy Lynn's Halftime Fight" out?"

"8.8 points..."

"So high? What about "Embroidered Spring Knife 2"?"

“… Praise does not mean box office, otherwise, "The Redemption of Xiao Shengke" should be the first box office in film history!"

Douban's movie review is really...

Every time I watch a movie by Li An, it is a pleasure, and I will learn a lot from both the shooting and the life aspect. ’

'Time will tell if this is a milestone in the history of cinema!'

'A work that spans the generations!'

'Li An, the real film craftsman of this era!'

Jinnyima was speechless...

Everyone has a brain fan...

Also craftsmen...

Come, the world speaks a new language: Ye Gong is a good craftsman.

Ye Gong likes the spirit of craftsmanship, and the desktop and screensaver are engraved with 'craftsman spirit', and the signature on the Internet is also the spirit of craftsmanship.

He loved the spirit of craftsmen so much, and after being known by the craftsmen of Chu State, he went to the countryside from the capital to the door of Ye Gong's house and opened a specialty store to sell handicrafts. As soon as Ye Gong looked at the price tag, he turned around and ran, so frightened that he seemed to have lost his soul, frightened, and couldn't control himself. From this point of view, Ye Gong doesn't really like the spirit of craftsmanship,

He likes nothing more than things that look like they have a craftsman spirit and can be used to pretend to be inexpensive.

However, Li An himself is very humble, and he said, 'I hope this is also a new way, for other film industry colleagues, especially young filmmakers and audiences, to see if we can create a new possibility.' It is difficult for a new director to have this resource, and now that I have this resource, I will definitely pursue it. ’

It is estimated that he has a premonition that "Billy Lynn's Halftime Fight" will not do well at the box office...

Yu Dong also said, 'Billy Lynn's Halftime Fight' is not a money-making commercial blockbuster, it is a literary film!'

Of course, he also said, 'Invest in Li An's film and have a chance to meet the Oscars!'

It's a pity that not only did it not earn the box office, but also did not earn the Oscar...

At the end of the first weekend, the box office of "Billy Lynn's Halftime Fight" did not even exceed that of "The Great Wall" in the third week of release, the latter also won 96 million in the third weekend, and Li An's new work was only 86 million...

"Embroidered Spring Knife 2" had 190 million in the first weekend, barely completing the goal...