The market is really cold!

According to the words of Director Zhang Hongsen: "There are nearly 50,000 screens of Chinese films, and I can't eat enough..."

The data can also be seen: this year's National Day schedule, the best film, the most golden time, the highest average number of people per game is only 55!

That's still "Iron Fist of Shame"!

On the National Day, the single-day market reached a maximum of 320 million...

What about this month?

Even "Doctor Strange" + "The Great Wall" only hit the highest single-day market of 220 million...

On November 11th, five movies, the big market... 160 million...

After more than ten consecutive years of high-speed and ultra-high-speed growth of Chinese films, a large number of Chinese audiences have been cultivated, and they must use good movies to retain them.

And for the audience, it's no longer enough to tell a good story.

There are too many movies, and masterpieces from various countries are grabbing the market.

The audience is no longer satisfied with a good story, the emotions and feelings that the film needs to carry, and it is also an important voting tool for the audience.

It's a lot harder to create a hit than it was a few years ago!

......

"Embroidered Spring Knife 2"...

From the perspective of commercial films, all aspects of the story can be justified without special flaws and shortcomings.

The leading actors performed well, and several main characters showed their vitality, and the characters were very three-dimensional.

The problem is that the plot is depressing!

One less channel to vent your emotions...

Fortunately, in the same period, "Billy Lynn's Halftime Fight" hit the street at the box office, "Doctor Strange" lacked follow-up, and "One Piece: Golden City" was a pure fan film...

Some factors have led to the daily report of "Embroidered Spring Knife 2" receiving more than 40 million, and the landslide is not serious...

"Billy Lynn" is really miserable!

Box office drop of 60%...

Li An's fans said, 'Not all viewers are suitable for watching Li An, many people go for 4K 120 or 60 fps, and they don't understand this film at all!'

This point of view is not very recognized!

First of all, art has a threshold, in a sense, it is a kind of intuitive sense, and it is not art that can be explained in words!

You understand, you just understand, you don't understand, no matter how you explain it, you won't understand!

For example, Picasso's paintings, many people think they are not good-looking, but those who understand art think they are epoch-making things - he changed the creation of art: all objects in this world, animals, or landscapes, are actually made up of lines, and from the perspective of lines, the world is dead!

Secondly, cinema is not an art that people can't understand!

"Billy Lynn" is a work with an obvious commercial narrative...

You can't put it into the category of literary films just because it doesn't sell well!

Why does Lu Xiaoran hate those sixth generations?

When he was in school before, he listened to a lecture by Jia Zhangke and Wang Xiaoshuai, and what he said was foggy...

It's just that people who obviously don't have any feelings like to say that they have feelings, and then they are afraid that others won't know that they are artists, as if they are so-called masters!

But he likes Li An very much, "Billy Lynn's Halftime Fight" is not Li An's masterpiece, it is also in the middle sequence...

Li An has the most basic style of a director or an artist - he is sincere about movies!

Sincerity is so important!

For people who make commercial films, sincerity means that I am making movies for the audience, not for capital, not for money!

Why is "Crazy Alien" complained about, in addition to the movie itself, but more because of Ning Hao's fooling...

......

The box office trend of "Embroidered Spring Knife 2" is quite stable, and it should be able to win more than 400 million box office before the release of "I Am Not Pan Jinlian"...

Ahem, the orange publicity team is hyping the contradiction between Deng Chao and the sixth master!

portrayed Brother Chao as a typical representative of 'Don't bully the poor boy' - when "Assembly" participated in the MTV awards ceremony, Deng Chao showed his love for Sun Li, and the sixth master was very angry: "I don't see that no one is interested in movies, and we don't need to waste time here" After speaking, he left with all the cast and crew, leaving an embarrassed Deng Chao...

Insert a sentence, when Brother Chao was filming "Assembly Number", he was also rolling dramas, and on the other side, he was filming "Sweet Honey"...

Later, during the publicity, Brother Chao did not follow the group to publicize, but participated in the filming of "Love in the World", which made the sixth master very embarrassed...

I really can't blame Deng Chao, at that time, Deng Chao's sister was diagnosed with cancer, and in the face of high medical expenses, Brother Chao can say that as long as there is a play, he will take it, and the anger of the sixth master, he can't control it at all...

Why hype this thing - "I Am Not Pan Jinlian" is about to be released!

Take the opportunity to slander the character of the sixth master...

But it's just some marketing accounts breaking the news, and there is no hype...

Actually, from Lu Xiaoran's point of view, he still hopes that "I Am Not Pan Jinlian" can be a big seller - pull the market!

Then, the sixth master himself made a commotion operation - "A Letter from Pan Jinlian to Wanda"...

The reason is that the sixth master is not very satisfied with the scheduling of his new movie in Wanda - Wanda did suppress "I Am Not Pan Jinlian".

Orange Cinemas gave 30% of the film schedule to "Pan Jinlian", and Wanda only gave 12% - most of the film schedule was given to "Warrior's Gate"...

It stands to reason that this should be just, but unfortunately, it backfires and works very poorly...

The sixth master was ridiculed by the group!

can understand the sixth master, he is too confident, and he feels that he will definitely win everyone's praise if he scares Lao Wang - Lao Wang is a wicked real estate developer, a capitalist, and a vampire!

The problem is, although there are people who hate the rich, you are also considered a rich class!

Moreover, the letter was yin and yang, which made people very uncomfortable!

The sixth master wants to tear Wanda for Mao?

It can only be said that the same rice raises a hundred kinds of people, each with its own temper, each with its own preferences...

Some people feel that it is not atmospheric to scare people around, and some people think that this is because people in temperament are too straightforward...

It doesn't matter if it's good or bad, it can only be said that each flower is in its own eye!

......

Chen Zhixi took a stack of A4 papers, and then moved it to Lu Xiaoran...

"What's wrong again..."

"See for yourself what happened to Feng Pants... was ridiculed by netizens!"

'Just set up a 'Feng Pants Movie Protection Month'...'

'Tsk, here we go again... Sixth Master, can we stop a little?'

'I've watched too many tearing dramas, and I like Li An more and more, low-key and humble..."

After reading a few paragraphs, Chen Zhixi said: "These are all spontaneous responses from netizens, and no one buys marketing!"

“... It's been a long time since I've tweeted!"

This is to remind Lu Xiaoran, don't express your opinions if you have something to do!

You're not a public knower, why do you say so much?

“... But does this incident mean that the previous ECNU was also a hype?"

"It doesn't matter to you or not, if the media asks, you say you don't pay attention to these!"

Boss Lu looked at the comments of these sand sculpture netizens, it was very interesting...

'In the end, it's a great director, I don't know how high it is than those who can only kneel and cry and appeal for the film schedule!'

Leng Buding heard Chen's words, paused for a moment, and then asked, "... The media asked me?"

""Mars Rescue" publicity, you don't participate?"