Chapter 887: Achieving the Leader! (Second Update)
Two days after CCTV announced that "China's Got Talent" would be suspended, the TV station suddenly issued a five-second picture announcement announcing the postponement of "Got Talent".
This is an extremely rare thing in the history of CCTV. For CCTV, which has always been known for its rigor, such a thing can almost be classified as a broadcast accident.
But things in the world are so strange, as soon as this announcement came out, CCTV's ratings even rose again.
If you ask why, it's roughly the equivalent of a bank that rarely makes mistakes suddenly printing a few wrong coins.
You think, if a beautiful woman walks down the street, the king crowd will take a second look.
But what if this beauty had a three-foot-long tail?
Scarcity is expensive.
This has attracted a considerable amount of media attention. By the way, it can only be said that the well-known "Got Talent" suddenly entered the eyes of many viewers who have never even heard of this show!
On the 27th, the second episode of "Got Talent" was officially released at 8 p.m. on CCTV.
The ratings of 5.3% soared to 17.5% all at once!
This rating directly broke the record of CCTV's Golden Theater at 8 o'clock in the evening last year. In this irritable January, it got off to a good start for CCTV!
The contestants of the second episode of the show, to be honest, have decreased in quality compared to the first episode.
But the audience doesn't care about this, young and old families, no matter what age they are, they all watch it with relish. And the show is grassroots enough and down-to-earth enough.
That's enough!
What's more, the "Got Talent" program is prominent all the time - the idea of showing the extraordinary beauty of every ordinary Chinese woman, and it also makes the largest audience at 8 o'clock in the evening. That is, the housewives feel extremely cordial and warm.
Arrived here, sponsored by New Taipei Group, the first talent show in the country was produced by Hong Kong City TVB, ATV and CCTV.
It's on fire!
To what extent?
After the second episode of the program was broadcast on the evening of the 27th, the rebroadcast at half past two in the afternoon of the next day achieved a rating of 12%. A rebroadcast program has created the highest ratings record of CCTV since the 90s!
All the contestants in the first and second phases of the show have been co-opted by units from all over the country that have commercial performance needs! The entire talent show, with the enthusiasm of the audience and the investment of CCTV's resources, has become the fastest and most efficient star-making factory in China.
Others won't talk about it.
The most popular contestant in the entire talent show, that is, the "female king" Yang Hongjuan, who shined in the first episode of the show, a nightclub in Shenzhen actually opened a sky-high price of 150,000 yuan for a performance on the first day of the Lunar New Year!
You must know that the singers and movie stars who are now popular in China, how much is a commercial performance? Mao Amin's level is only about 100,000 yuan.
Wait until something like Tian Zhen and Na Ying, the price of a half-hour commercial performance is fifty or sixty thousand yuan with reimbursement for travel expenses, food and lodging. And some of CCTV's already famous hosts are now hosting a wedding for more than an hour, and the thank you fee is two or three thousand yuan!
Faced with this price code, Sister Yang Hongjuan was so frightened that she ran directly to the CCTV "Got Talent" program group, asking if she would be illegal if she went, and the entire program team and the leaders of the station who knew about it couldn't cry or laugh.
Before the fire arrived in New Taipei, all the audition sites arranged in the provincial capitals across the country were crowded with people, similar to Shanghai City, Beijing These big cities, New Taipei had to take a diversion, cooperate with more local enterprises, and urgently set up a number of audition sites.
Moreover, with the popularity of the audition, some social problems caused by "Got Talent" have also frequently exploded. One of the most violent is that the show has received complaints from many male viewers.
What is the content of the complaint?
Why can the audition regulations only ask women and not men?
It's sexist!
But this trend was quickly suppressed. In fact, looking at the content of the entire CCTV program, it started broadcasting from more than 6 o'clock in the morning to 11 o'clock in the evening. Most of the content is quite straight men. News broadcasts, let's not talk about it. Just talk about the focus interview, what sports bulletin, what the people's soldiers. At night, the big windmill is a children's program, and the Golden Theater at night can be regarded as taking into account women, but in fact, the essence of the theater is still aimed at all ages.
From the beginning to the present, except for aerobics in the morning, CCTV has not really had a program specifically aimed at female audiences.
"Got Talent" is a start.
A person who really attaches importance to women, discovers women, and gives women a stage to show themselves, no longer mixing firewood, rice, oil, salt, sauce, vinegar and tea, no longer mixing parents, the elderly, husbands and children, and completely showing women's heads!
It's so hot.
The popularity of this show has created a party. Whether it's CCTV, ATV, TVB, or the program judges and contestants.
Almost all the people who were involved in this New Year's drama got benefits from it that they didn't expect at all.
And to say who makes the most profit in this show.
I'm afraid it's not the players who suddenly flew from the ordinary people to the branches to become stars, nor is it the TV-1 channel that has broadcast records in a row. is not relying on this variety show to quickly rise to fame in the mainland TVB and ATV.
Who?
Naturally, it's New Taipei, only you!
......
Ice City, New Taipei.
in the conference room.
"With the popularity of "China's Got Talent", our Weiyou brand sanitary napkins have achieved new sales highs one after another on the eve of the New Year. Yesterday, the three delivery warehouses under the Weiyou business department received a total of 450,000 orders! This figure has reached the largest single-day order record since the establishment of Weiyou!
Si Yang blushed and suppressed the echoing applause in the room, and raised a report in Yang's hand.
"This is our latest statistics of national sanitary napkin sales, although the time is relatively short, and there is a lot of data that is not accurate. But I think that with our shipments, this report still has a lot of credibility. According to preliminary estimates, in the past month, the total sales volume of the four products under our New Taipei Weiyou brand, including regular daily type, extended night type, wing protection and anti-side leakage type, and ovulation pads, has exceeded 2 million pieces! This number accounts for ...... of the total sales of menstrual care products in China.
Speaking of which, Si Yang sold one by one.
He scanned everyone in the conference room with his eyes, and finally fell on Li Xian, who was standing at the door with his shoulders crossed, and entered the branch meeting.
Giggled and asked, "Dong Li, guess what?"
Li Xian rolled his eyes.
This kind of childlike amusement, he is not interested in guessing.
The sales volume of 2 million products is roughly around 20 million.
According to the profit of 30 percent, it is 6 million a month.
He was already happy with the figure.
He really doesn't care how much market share he has.
Why?
Because even if you think about it with your knees, this shipment volume is the first in the entire market!
Seeing that Li Xian didn't pay attention to himself at all, Si Yang smiled and was not embarrassed. Instead, he directly exhaled the report in his hand and threw it to the ceiling.
"I officially announce that our market share has returned to the first place in the country, breaking through the 60 percent mark! Comrades, friends, now, I dare to say that we are only you, we have almost monopolized the emerging market of women's menstrual products, and have become the leading boss in the absolute sense!"
Wow!
With the sound of gasping air in the room, the watch floated in the sky, like a feather rising in the wind.
But a few are happy and a few are sad.
At the same time, only you are rejoicing and celebrating the branch to a higher level and achieve breakthrough results.
Hengan and Procter & Gamble, two competitors,
A storm is being staged, but the essence is the same!