Hengan sanitary napkin factory.

Listening to the company's orders and shipments reported by Fu An, the vice president of the market, in recent days, General Manager Shi Wenbo's face was gloomy, as if it was the weather outside.

"Why is it like this all of a sudden?"

Shi Wenbo was a little confused,

As the first sanitary napkin company in the country, Hengan has been developing for nine years. In the past nine years, Hengan's Anle Towel has been the best-selling and most reputable women's menstrual care product in the Chinese market.

But after suddenly killing the dark horse of New Taipei Weiyou, everything changed.

In fact, in terms of development ideas, Hengan and New Arctic are similar. The same is to engage in products, the same is to establish advanced production bases, and the same is to advertise.

Even said that when Hengan made the first sanitary napkin, the kid in the Northeast had not graduated from middle school!

When Hengan advertised in the coastal areas and TVB in the port city, New Taipei had not yet been born!

Even the layout of the industrial base, the improvement of production technology, and the introduction of a full set of Japanese sanitary napkin production lines, Hengan is also a year earlier than New Taipei.

But now?

Hengan, which is leading everywhere, can only watch and watch New Taipei's sales soar. Pull your old brand farther and farther away.

There was no way, Shi Wenbo decided to keep up with the rhythm of New Taipei.

New Taipei is on fire in CCTV advertising, that's okay. Our Heng'an's Anle towel is more famous than yours, so let's advertise together!

At the end of last year, Hengan participated in CCTV's advertising bidding conference and won the second advertising position after 30 minutes of noon news at a price of 11 million. specially invited the celebrities who are now popular to shoot a commercial film, and put it out at the beginning of the year.

In Shi Wenbo's mind, even if this move can't immediately surpass New Taipei in market share, at least ...... It won't continue to widen the gap, right?

In the case of fierce competition in the same industry, if you don't know what to do to defeat your opponents. Then it is certainly right that the opponent does what he does, and does it better and invests more.

But on the contrary, the result of the matter was beyond the expectations of everyone in Hengan.

Including Swenbo himself!

In the first half month of CCTV advertising, Hengan's sanitary napkin sales did have a peak.

At that time, Hengan's daily orders had even increased to 120,000 pieces. In order to cater to such a new order peak, Shi Wenbo, who was in high spirits at that time, even summoned the employees of the entire company - at this stage after the New Year, the company must show the spirit of desperate Saburo, and take advantage of the opponents to regain the first place in sales in Heng'an Country in one fell swoop when the opponents are all in the New Year!

There was a time when the entire company, including the front-line production workers, was convinced of the feasibility of Shi Wenbo's goal.

But now, only ten days have passed.

Everything came to naught.

Just after the hit of "China's Got Talent", the market share, which had grown to about 35 percent, shrank dramatically. The number of shipments in a single day has dropped from more than 100,000 pieces to only 60,000 or 70,000.

And this sales, compared with before the previous advertising on CCTV, the growth is very limited.

In this way, Hengan took out nearly half a year's profit to chase down the CCTV advertisement, and the actual conversion brought by it was outrageously low!

But the most serious thing is not that the advertising is not as effective as expected.

But...... Morale within the company.

"Mr. Shi, it looks like there is still more than half a month to come. Supposedly, at this time of the year, the company has already begun to take annual leave. But a while ago, you said at the company's pledge meeting that everyone should stick to their posts during the Chinese New Year this year...... But Mr. Shi and now the previous batch of orders have been completed. Recent order volume...... The pressure is not so great, and the management didn't say anything, but the voices of the workers below were loud, in fact, and everyone couldn't be blamed for this. Mr. Shi, if the company is really so busy, for the sake of our factory, even if everyone does not go home for the New Year, then there is nothing to say. But now this situation ...... You can't let everybody waste here."

Hearing the reaction of his vice president, Shi Wenbo felt a burst of heat in his heart, and there was a hot current in the dantian that rushed to his throat!

Shame on you!

I still want to take advantage of the Chinese New Year to do only you, but people didn't give this opportunity directly, and they couldn't steal chickens, but they made a commotion.

This man was thrown to Grandma's house!

"Mr. Shi, Mr. Shi, are you okay?"

Fu An'an saw that Shi Wenbo's face was about to turn the color of pig liver, and asked repeatedly.

"I'm fine. Shi Wenbo waved his hand, signaling that he was okay, and after thinking for a long time, he finally gave the order.

"Lao Fu. ”

"Hey, Mr. Shi, you said. ”

"No matter what our current order is, this annual leave can't be released!"

"Huh?"

"We have already mobilized the employees before, and the morale has risen. But if we pour our own cold water now, I'm afraid it's not just a matter of not making money, people's hearts are ...... It's going to be scattered!"

"What do you mean?"

"According to the original production plan! Do it! Work overtime! From tomorrow onwards, our order volume will not be announced, both externally and internally! Don't care about any orders, let the workers start the machine for me, and work in three shifts a day! The subsidy red envelopes that should be given for the New Year will be given as usual, but just like that, no one is allowed to go home for me!"

Now we have only recovered less than half of the payment in the third and fourth quarters of the year, and we have almost all the working capital out of the CCTV advertisement, and now the funds are tight, the company has no orders, and then let the workers do it so hard, Mr. Shi, this, but it will break the capital chain! You calculate, 600 workers, during the Spring Festival, the salary is doubled, a person has to give 100 to 200 red envelopes, plus the price of imported freight and materials before and after the New Year, so that at least 1 million can be lost!"

"Mother-in-law, what's the mother-in-law!" Annoyed by his vice president, Shi Wenbo Huoran got up from the chair, "It's just to let the workers make money! The money is gone, let's find a way after the year, if the people's hearts are scattered, how much money can you spend to get it back?"

In the office, Sven Bosheng replied.

......

At the same time, in Procter & Gamble's president's office, Hicks, president of China, was in a very bad mood.

It was getting late, but there was no light on in the office of Nuoda. The afterglow of the setting sun casts in through the spacious windows, setting Hicks behind his desk like a sculpture.

In front of him was a dictionary in both Chinese and English.

After Hicks arrived in China, he continued to learn Chinese. To this end, he also spent a lot of money to find a young and beautiful female student from the local normal school to be a teacher.

Before coming to China, he had heard many people say that Chinese was probably the hardest language in the world to learn and master.

But in the past two years of study, he did not feel that this statement was a bit exaggerated.

He learned Chinese very quickly.

Once, he thought that Chinese and English were just a phonetic and a form.

In essence, even English is more rhythmic and connotative than Chinese.

But now, he didn't dare to think so.

On the open dictionary, a four-character idiom was heavily circled by a red pencil.

"Cocooning oneself. The silkworm spun silk into a cocoon and held itself inside. The metaphor is that you are in a predicament that you can't break free from. Song Luyou's poem "Book Sigh" said: Life is like a spring silkworm, making a cocoon and wrapping itself. synonyms: self-inflicted, stagnant, self-inflicted, drawing the ground as a prison......"

Reading the note again, Hicks sighed.

"Really...... Convey the gods......"

With a sigh from Hicks, the dictionary was closed.

Just then, there was a knock on his office door — it was his Chinese secretary.

"Mr. Hicks, I just received a phone call from the headquarters that Mr. Elkins, the executive president of the head office, and Mr. Taylor, the representative of the board of directors, have arrived in the capital. Mr. Elkins specially called me to inform you that the board of directors is particularly concerned about the development of our company's women's menstrual products in China, which is related to the group's business focus in China for a period of time in the future, so that you can properly arrange the visit and related sales data. In addition, he asks you if the celebratory dinner has been arranged. ”

"Hey,"

As the last rays of the setting sun sank, the office became even darker.

Behind the dark desk, a faint sigh was heard.