(Thank you for Mingming's tip, it's even more unlikely, let's split it for you...) ）

Although it is a bit unpleasant, Zhong Lifang is telling the truth!

The marketing of "Monster Hunt 2" may be the most widely marketed film in China at present.

Conventional new media, traditional media, and cross-industry integrated marketing are not to mention, and there are many bright spots in other places, such as brand marketing in cooperation with McDonald's, turning Zhejiang Satellite TV's New Year's Eve party into a movie premiere, CCTV Spring Festival Gala countdown advertisement, outdoor wall painting advertising in rural fields, and so on have attracted great attention.

It is said that the publicity and distribution cost is 400 million, which is already higher than the investment cost of most films!

The box office goal is to break the record!

Times have changed!

I really don't understand Jiang Zhiqiang's thoughts, it is clear that the high quality and good reputation of the movie are the best marketing for the film...

Ten years ago, if you played like this, there must have been a large number of audiences who were fooled into the theater...

Now, huh?

However, Lu Xiaoran will not take it lightly, after thinking about it, he asked: "How many New Year's Eve satellite TV can we contact?"

"How's Mango Terrace?"

"Okay, let's arrange it, it's better to open... In addition, find a few Douyin Internet celebrities to promote the theme song of "Tang Detective 2"... It's better to set up rewards, spend a little more money, and don't care!"

“... Well, is there anything else?"

"I'm not specifically engaged in publicity, the most important thing is the movie itself..."

Zhong Lifang looked up at Lu Xiaoran: "You still don't think you're engaged in publicity?

“... I'm subsidizing the audience... Times have changed, and audiences now trust the film itself more..."

In the past, when it came to movie sales, more than 70% of them were works composed of word-of-mouth, schedule, genre and cast, and 30% were marketing.

As the film market matures, this 30% marketing proportion will further decline.

Especially the Spring Festival movies...

Of course, it is also possible that they have a premonition that the reputation of "Monster Hunt 2" is not good, so they just want to catch the first three days of the Spring Festival!

This is unlikely, after all, Xu Chengyi, the director of "Monster Hunt", is very confident - the father of Shrek...

But these will take two months to see, and now, of course, it is the promotion of "Knives Out"...

......

North Exhibition, in the premiere hall of "Knives Out", Lu Xiaoran and they have not yet arrived, and several reporters are chatting.

"You say, will "Fanghua" put pressure on oranges?"

"What pressure can there be? Huayi is going to make money this year, and I heard that their financial reports are ugly to death!"

"That's it, I haven't watched the total box office of "Red Sea" has broken 3.6 billion!"

“... 500 million investment, I don't know how much the subsidy is..."

"At least half... It's all the same, and now there are subsidies for any heavy industry films!"

The state encourages industrial upgrading, and high-tech films in heavy industry have been the object of key support, so don't look at "Red Sea" It seems that it took 500 million to shoot, but there are many rewards after that, as well as tax incentives, and the total amount of zero and zero has saved at least two or three hundred million...

Of course, this is because "Red Sea" is successful, if you don't succeed, who cares about you?

"The North American box office of "Knives Out" has exceeded 100 million, the global box office has reached 250 million US dollars, and the box office in China is 1.5 billion, and the final global box office of more than 600 million US dollars is not a problem!"

"Lu Xiaoran has already made a lot of money!"

"I heard it's still a series!"

"yes, I've heard that, too..."

This is still normal news, after all, it will be the press conference of "Knives Out", and the next conversation will be a little unconventional - the hottest news these days: tens of thousands of farts and his sister-in-law's two or three things, and tens of thousands of miserable fans...

"Tut, you said that Li and that Wan, are you stupid?"

"What's stupid or not, people may be true love!"

“... Do you really love it?"

It's all gossip, and I don't talk about what I'll ask later-press conference, get to know the main actors, all kinds of blowing, and then take the money and leave.

It's a fixed process!

The conversation was hi, the press conference officially began, Lu Xiaoran took the lead, Yan Bingyan, Daniel Craig, Chris Evans, including the heroine Ana de Armas...

It can be seen that the distributor attaches great importance to the box office in China!

First of all, "Knives Out" is an imported film, and Lu Xiaoran has not used his brains to make it a co-production.

What are the requirements for a U.S.-China co-production?

First, the two sides will jointly invest and co-produce;

Second, the content of the film needs to have Chinese elements;

Third, the main personnel of the main creative team must have personnel from the Chinese team, and at least one Chinese among the main actors.

The first and third are a little easier, but the second is how to do it?

"Knives Out" is a suspenseful and detective story!

How to add Chinese elements?

Let's just make it into an imported film...

......

"I especially like the type of reasoning to solve crimes, so I made "Detective Chinatown"..."

"However, there are some movies that really don't fit in Chinatown, for example, the type of mountain murder that I like, so I simply changed the scene and found a detective Benoit Blanc from the southern United States to make him the new detective..."

"In the middle of the script, Wen Ziren suggested that I add some realistic elements, such as immigration, class, wealth, distribution mechanism and other social issues... I've added it all..."

The press conference went on as usual, and Lu Xiaoran gave a summary of the lecture first, and the people below listened absentmindedly.

Then, Lu Xiaoran told a secret: "By the way, when I was filming "Knives Out", the producer said one thing to me, Apple prohibits villains in film and television dramas from using iPhones, so when you watch movies in the future, the characters who use Android machines are very likely to be bad guys..."

This is followed by free question time.

"May I ask the director, what was your idea for them to play this play?"

"Of course, it's the fit of the role, and the popularity..."

"I heard that they are all self-paid crews, is it true?"

“... I don't know about this, I'm only in charge of filming. ”

"I want to ask Chris Evans, will 'Avengers' be released next year?"

“... It should be!"

"007 Series..."

Lu Xiaoran, Daniel Craig, Chris Evans, including Yan Bingyan, all had questions from reporters, and Armas was so bored that he was ready to take out his mobile phone...

Then, a reporter asked, "Why did you have to go to Hollywood to shoot "Knives Out"?"

“... Because the story is set in the United States!"

"Why is it set in the United States? Are you unhappy with censorship? Do you think movies need to be free?"

Triple hit...

Lu Xiaoran was stunned for a moment, who is this Nima?

The Beijing News...

Tsk, do something!

"Let's come one by one, first of all, "Knives Out" is a detective genre film, do you think this genre is suitable for filming in China?"

"The second and third answered together, I have no dissatisfaction with the censorship, the so-called creative freedom is a false proposition, but as long as your work is facing the public, you must keep the bottom line!"