The Chinese New Year file is still in full swing - "Operation Red Sea" has the support of the bakery, even if it has been released for 24 days, the single-day box office is still stable at more than 40 million...

There are constant topics on the Internet about "Operation Red Sea", at first it was good quality, and then compared with "Wolf Warrior 2", and now the problem of scale is circulating...

A lot of people criticize: 'too bloody!', 'too large'...

It's strange that this has become a keyword for follow-up publicity...

People have a curiosity mentality!

The more you scold, the more people want to watch!

"Fanghua"...

Just the sentence 'Feng Xiaogang's best movie'...

……

company, the publicity discussion about "Knives Out" continues.

It was unanimously agreed that with the help of word-of-mouth...

You see, even Lu Xiaoran has to count on more films in theaters.

Don't think that the director is Lu Xiaoran and can sit back and relax-the lion fights the rabbit, and he also uses all his strength.

In many cases, propaganda is not for the audience, but for theaters and theaters...

You have to give the theater confidence, or they won't schedule it for you!

Times have changed, methods have to change, in the mobile Internet environment, the past press conferences, trailers, tidbits, posters, patch advertising, outdoor advertising of the usual marketing methods in practice has been found to be very inefficient!

Of course, you still have to do it - it's a protection fee, your movie will be released in theaters, and trailers and posters must also be released in theaters!

Therefore, after the free webcast of "Embarrassing Mother", only one Mr. Bi stood up and scolded Xu Bald.

In the eyes of the producer, the theater is a vampire!

At present, it is an era of content consumption upgrading, and the film and television entertainment consumption tastes of young people, as the main body of the film market, are also different from the traditional popular film and television entertainment tastes, but are more inclined to niche fields with fine positioning, and the demand for interest-based content of quality, diversification, and niche content is increasing.

In the past, 30 million were produced by small and medium-sized enterprises, 10 million were publicized, and more than 100 million yuan was returned;

Now 8,000 are produced, 20 million are publicized, and the return must be 300 million.

It seems that the cost of publicity and distribution has doubled, and the market seems to have become bigger, but in fact, the box office goal has changed, the crowd has expanded, and the publicity and distribution of the project is far more than doubled.

Many people don't see this problem and can't face it squarely.

This is a bit of a vicious circle, not because we don't want to further expand the publicity budget, but many projects use cruel facts to prove that the more budget, the more mistakes will be made.

You can still see the money spent on the production process, and I don't know what is wrong with the publicity.

Rather than that, it's better to spend less money, and save what you can - first to spend less than who spends better.

Although the film itself occupies an increasing proportion, the publicity must be grasped!

Now in the era of 'content is king' – they will put more energy into controlling reviews in the future!

In fact, Orange kept a hand, otherwise, "Knives Out" will be released directly on the 29th, then "Demon Bell", "Second Generation Goblin", and "Worry Relief Grocery Store" will be miserable!

It will be released on January 5, and the New Year's Day file will be left to them directly.

"Knives Out" was not without opponents during its release...

"Star Wars 8: The Last Jedi" and "Jumanji: Battle for the Jungle" will both be released on January 5.

I can't do them in the American market, and when I come back to my home field, Lu Xiaoran is full of confidence!

……

After informing Lu Xiaoran of the news, Zhong Lifang changed the topic: ""Red Sea" should be able to reach 3.8 billion, and 4 billion is a bit difficult..."

“... 3.8 billion is good, just by sharing the account, we will net more than one billion!"

"I mean... It's nothing to buy some box office for the Chinese New Year, and the General Administration will turn a blind eye, after all, at the end of the year, the General Administration also hopes that the results on the books will look better!"

Lu Xiaoran thought about it for a while: "... Or don't buy it, 3.8 billion, the second in the year, still not satisfied?

"Then I'll inform Yu Dong!"

“... As for Bona, how will the Spring Festival stalls be arranged next year?"

"They might be on 'Happiness Comes Soon'..."

Seeing that Lu Xiaoran didn't know much about this project, Zhong Lifang explained: "Director Feng Gong's work!"

“... If I remember correctly, Guo Degang seems to be on "Nineteen Generations of Ancestors"?"

"Yes!"

“... Interesting!"

Tsk, tear it from the cross talk circle, the film circle?

Is that what it means?

However, the reputation of "Can't Eat Hot Tofu in a Hurry" and "Don't Treat Yourself as a Cadre" directed by Mr. Feng Gong back then is still good...

Teacher Guo's movie - the leader of the bad movie, where there is a bad movie, there is Teacher Guo, from this point of view, Xiao Yueyue is worthy of being an apprentice!

Zhong Lifang waited for him to swallow the water, and then said, "There is more interesting news!"

“... What's the news?"

""Monster Hunt 2" is going to cooperate with the Spring Festival Gala!"

"Ahem... What's that?"

"People bid for the 60-second advertisement of the Spring Festival Gala and spent a lot of money!"

Lu Xiaoran was stunned for a moment, and then slapped her thigh: "How did we think of it?"

"The Super Bowl that people learned..."

"Monster Hunt 2" announced that it has reached a cooperation with the CCTV Spring Festival Gala, and the trailer will land on the 2018 CCTV Spring Festival Gala The countdown is 60 seconds.

This is also the first time that CCTV Spring Festival Gala has cooperated with film producers.

Previously, this prime position was occupied by large advertisers with strong financial resources such as automobiles, home appliances, and the Internet...

How much is 60 seconds?

98 million!

"Let me ask Mr. Zhu..."

Lu Xiaoran took out her mobile phone, Teacher Zhu is Zhu Tong, the chief planner of the Spring Festival Gala...

Zhong Lifang waved her hand: "Don't ask, I've already consulted with CCTV in detail!"

Then she said: 60 seconds of Spring Festival Gala advertising, prime location!

The location had never been opened to any films before.

In fact, the launch price of "Monster Hunt 2" is not overwhelming.

CCTV's choice is largely due to the official media's support for the cultural industry, and it is also an affirmation of the cultural attributes of the film - family carnival!

Lu Xiaoran was a little hindsight: "Tang Detective 2" is also a comedy..."

"You say it again?"

"I've minimized the corpses and gore, and highlighted the comedy and blockbuster colors!"

What does the 60-second advertisement for the Spring Festival Gala mean?

For any movie, it is a top-level publicity offensive, and "Monster Hunt 2" is even more so - a family movie that reaches the audience of the family to the greatest extent in a family time.

It can be said that the accuracy, coverage, and conversion rate are the highest grades that domestic films can achieve.

Zhong Lifang glanced at Lu Xiaoran, and then said: "People also carried out the activity of 'Huba going to the countryside to send warmth', conservatively estimated, this set of combination punches, without three or five hundred million publicity, is unlikely!"

“... Is there something wrong? Invest 300 million yuan, publicize 500 million yuan, just to press me for the Spring Festival?"

"People are aiming at the box office record of "Wolf Warrior 2", and they don't take you seriously at all!"