There are no roadshow activities such as meet-and-greets, and Xiao Yao's promotional activities before the release of the movie are mainly in two categories. One is interviews, and the other is variety shows. Although Ye Jiaying doesn't want to squeeze Xiao Yao too much, this is a movie that can almost be regarded as having no heroine, and the most important actor is Xiao Yao, Xiao Yao has long told Ye Jiaying that he will fully cooperate with the promotion of the movie, so the number of activities that Xiao Yao needs to participate in is not much, and it is definitely not small.

Ye Jiaying arranged five interviews for Xiao Yao, three were print media interviews that did not need to face the camera, and two were TV talk shows that needed to face the camera. Ye Jiaying also participated in all five interviews. However, the interviews of the three print media were interviewed separately, and only two TV talk shows were conducted by Ye Jiaying and Xiao Yao together.

Although Xiao Yao rarely accepts interviews, this is only because Xiao Yao does not like to be interviewed, which does not mean that Xiao Yao is not good at or unable to face interviews with reporters alone.

Of the three print media interviewed Xiao Yao, two were relatively professional film magazines, and the other was a comprehensive magazine with a relatively large circulation and wide coverage. Although it is inevitable that some gossip questions will be asked, after all, it is not a pure gossip media, and there is an outline of questions before the interview, so it is easier for Xiao Yao to deal with it. After the three interviews, Xiao Yao and the reporters interviewed were both relatively satisfied.

Two TV talk shows, one is a CCTV movie channel that specializes in interviewing filmmakers, and the other is a comprehensive and well-known talk show independently produced by an entertainment company, and two satellite TV stations and three video websites have purchased the broadcast rights. It also takes into account two different aspects: professionalism and audience breadth.

These two TV talk shows not only went to Ye Jiaying and Xiao Yao together, but also Ye Jiaying and Xiao Yao were not the only guests who went to be interviewed.

CCTV Movie Channel's filmmaker talk show not only interviews movie stars, but also interviews behind-the-scenes people in the film industry, so Ye Jiaying brought the screenwriter of this movie to be interviewed with them. Ye Jiaying and the screenwriter are both veterans who have been in the industry for many years, Xiao Yao's eloquence and response are also very good, and the whole process is going smoothly.

The independently produced comprehensive talk show not only interviews celebrities, but also invites celebrities and social hotspots to be interview guests, so in this show, Ye Jiaying invited Zhan Youcheng to be interviewed with their mother and son. Ye Jiaying and Xiao Yao naturally have no problem, while Zhan Youcheng, who is doing a TV talk show for the first time, is more restrained and nervous.

Fortunately, I have interviewed a lot of social people who have no experience in recording TV programs before that show, the host not only has a deep foundation, but also has a lot of experience in facing this kind of guest, plus Ye Jiaying and Xiao Yao answered the phone in a timely manner to help, and the overall effect is still good.

Of the five interviews, there were three print interviews and two television interviews, and the variety show activities were all TV shows. The two TV talk shows made by Ye Jiaying and Xiao Yao take into account professionalism, publicity effect and audience breadth, and the variety show is purely for the purpose of publicity. Ye Jiaying arranged three TV variety shows for Xiao Yao, all of which were high-rated satellite TV ace programs.

The three TV variety shows are two studio-filmed programs "Happy Camp" and "Everyday Upward" on Xiangnan Satellite TV and an outdoor reality show "Running Man" on Zhedong Satellite TV. These three programs are all variety shows in the previous life, and Xiao Yao has also participated in two of them in this life, so naturally there is no problem.

"Happy Camp" is a game-based and relatively noisy variety show. If there are only two guests in a program, the effect of the program may be slightly worse, so occasionally guests will be combined to record a program together.

Ye Jiaying didn't want to cooperate with other stars on a show, which distracted the audience from their crew. Although there is only Xiao Yao in this movie, Ye Jiaying still brought Han Siying, an actress who does not have too many scenes, to "Happy Camp".

"Happy Camp" is the trump card program of Shonan Satellite TV, and the ratings have always been very good. For a young newcomer actor like Han Siying, "Happy Camp" is a good and rare opportunity for exposure. Ye Jiaying brought her to play together, which not only ensured the effect of the show, but also made this show a special session to promote their movie "127 Hours", and it can be regarded as a promotion of newcomer actors who participated in their own movies, which can be regarded as killing multiple birds with one stone.

Xiao Yao recorded "Happy Camp" with Zhao Rui and others last year to promote "The Brightest Star in the Night Sky", and Ye Jiaying has participated in it many times, and she is also very familiar with several hosts. It's not much of a problem for two veterans to bring a newcomer to the show.

Ye Jiaying is older and the coffee position is relatively old, and she is also the director, so she is naturally the main coffee of this episode. Xiao Yao is the only starring actor in the movie, and his own fame is not low, and he is often a hot search character, and he is also very valued. Relatively speaking, Han Siying, who has a relatively good role in the movie, is a newcomer herself, and is much less well-known than the first two, will inevitably be snubbed.

However, Ye Jiaying and Xiao Yao both took good care of Han Siying, and also won a lot of shots for Han Siying during the recording of the show.

In the chat session, Ke Jun and other hosts mainly chatted with Ye Jiaying and Xiao Yao, and there were fewer questions about Han Siying, but Ye Jiaying and Xiao Yao would take the initiative to introduce the topic to Han Siying. When talking about filming, Ye Jiaying specifically mentioned Han Siying's dedication. Xiao Yao also revealed some of the interactions with Han Siying during the filming, and even took the initiative to expose that the two went out to the café to chat about the script at night.

When it came to the game, Xiao Yao was not very good at helping Han Siying fight for the camera. However, in this link, Han Siying participates in every game, and Xiao Yao doesn't need Xiao Yao to help her fight for the camera.

The program team takes care of Ye Jiaying, and only one of the three games arranged in this issue is a physical strength game, which is not only placed at the end of the show, but also does not require Ye Jiaying to participate, but lets her sit next to Ke Jun as a referee. Only the first two games, "Talking Back" and "Who is Undercover", which compare brain power and reactions, are all three guests participated.

Last year, Xiao Yao recorded "Happy Camp" with Zhao Rui and others to promote "The Brightest Star in the Night Sky". That time, Xiang Lan and Wei Sen, the teams of the two game masters, did not win against Xiao Yao's team, but Zhou Ni and Kong Lei, who were "game black holes", won the team with Xiao Yao, Xiang Lan and Wei Sen and Xiao Yao were considered to have formed a "beam", at the beginning of the game, these two game masters clamored to find Xiao Yao for revenge.

The first two games are not team matches. If they don't form a team and rely on individual performance, Wei Sen and Xiang Lan have almost no chance of seeking revenge on Xiao Yao.

The first game "Talking Back" is a one-on-one test of brain speed and lip service, which is one of Xiao Yao's strengths. Not only did Xiang Lan and Wei Sen lose in front of Xiao Yao, but even Ke Jun failed to win against Xiao Yao. Xiao Yao easily killed the audience.

In the second game "Who is undercover", Wei Sen and Xiang Lan deliberately targeted Xiao Yao from the beginning, and Xiao Yao successfully pulled several other people to form an alliance by virtue of his eloquence, and did not go out prematurely.

In the first two rounds, Xiao Yao, who was not an "undercover", successfully pulled out the two "undercover", and in the last round of the "undercover" draw, Xiao Yao first carefully fooled others, and after surviving two rounds of voting, Xiao Yao guessed the hole cards of others, and successfully survived to the last round and won the final victory.

The third game that tests physical strength and skill is finally a team competition. This game is indoor rock climbing, the program team erected a climbing wall in the studio hall, and the guests and hosts were divided into two teams to conduct rock climbing competitions on the spot. The eldest Ke Jun and Ye Jiaying are referees, and the remaining six are three-on-three.

Han Siying's role in this movie is an outdoor sports enthusiast, she has done some homework and learned some in advance, and she is young and has good physical strength, good figure, long hands and feet, and she plays a very bright role in this game. Even without Xiao Yao helping her, she won the applause of many audiences at the scene.

Of course, when it comes to rock climbing, the most powerful one must be Xiao Yao. This time, Xiao Yao and Han Siying, the two guests, picked Zhou Ni, who looked the most weak, as their teammates, and formed a team with the three hosts, Lan Weisen and Kong Lei. When it came to the real game, Xiao Yao won against Wei Sen without any suspense, and Han Siying also won the male host Kong Lei by a very large margin, only the delicate Zhou Ni lost to Xiang Lan, who often prides himself on being a woman.

The result of two to one, naturally Xiao Yao's team won the victory. All three defeated hosts were punished with a blow dryer. After facing Xiao Yao without a victory in last year's episode, Wei Sen and Xiang Lan still lost all of them against Xiao Yao this time, and their "Liangzi" with Xiao Yao also became even bigger.

During the recording of "Happy Camp", Ye Jiaying and Xiao Yao brought newcomer actor Han Siying. When recording another Shonan Satellite TV's ace program "Everyday Upward", it was not Han Siying who was the guest of Ye Jiaying and Xiao Yao, but Zhan Youcheng.

Ye Jiaying arranged different promotional guests, also because the nature of the two programs is different.

"Happy Camp" is a game variety show, and the guests on the show are basically stars. "Everyday Upward" is an entertainment talk show, inviting guests not only entertainment stars, but also social characteristic groups and social celebrities to participate in interviews and performances.

Zhan Youcheng is not a star, but he definitely belongs to a characteristic group and a well-known person in society. "Happy Camp" is not suitable for Zhan Youcheng, but "Everyday Upward" is still quite suitable.

Usually each issue of "Everyday Upward" will have a theme. The theme of the issue that Xiao Yao participated in more than ten years ago was Western musical instruments and national musical instruments, and Xiao Siqi and Xiao Yao's father and son also met Mr. Cao Zhongyun, the Chinese ocarina master through the recording of that program.

"127 Hours" tells the story of Zhan Youcheng being buried and saving himself during the earthquake. Because Ye Jiaying, Xiao Yao and Zhan Youcheng came to the show as guests, "Everyday Upward" also made a program with the theme of disaster rescue. In addition to letting Zhan Youcheng talk about some outdoor self-rescue knowledge used in the process of self-rescue, the program team also invited professionals in firefighting, search and rescue to teach everyone the relevant rescue knowledge when experiencing a disaster.

In the process of chatting with those professionals, the host mentioned Zhan Youcheng's deeds several times. When the three guests communicated with those professionals, they also mentioned some plots and contents of the movie several times, which was very natural to advertise the movie, and the effect was also very good.

After recording "Everyday Upward", the time has reached the end of October. Five interviews and two variety shows, Xiao Yao completed it in half a month. When there was still half a month before the release of the movie, Xiao Yao only had the task of participating in the recording of the reality show "Running Man" on Zhedong Satellite TV.

After completing three print media interviews and four TV programs in half a month, Xiao Yao naturally had no time to take care of the shooting of the MV of "Women's Coffee".

However, in the past half a month, Xiao Yao only focused on the promotion of the movie, and did not do anything else while participating in these activities. In addition to going to school, Xiao Yao also took on a job during this period. Although the time of this work was after the release of the movie, the communication and exchange in the early stage still took Xiao Yao a lot of energy.

It stands to reason that Xiao Yao will not take over work during the pre-promotion period of the movie, even if the specific time of work is after the movie is released, so during this period, Xiao Yao still helped him block all job invitations. But there was a job invitation, not only did Fang still not dare to take the initiative to help Xiao Yao refuse, but he still told Xiao Yao, Xiao Yao did not refuse after hearing it, and he also spent some energy communicating and exchanging with the other party in person during this time, and even did some preliminary activity planning for the other party.

This job, which Xiao Yao and Fang still can't refuse, comes from Eva.

Eva holds a big fashion show every year in December. At this annual fashion show, they will also invite some celebrity singers to perform as guest performers and perform with the models on the catwalk. During the preparation period of this year's Eva show, many Eva models and staff who participated in the shooting of the swimsuit special in August proposed to the company to invite Xiao Yao to be this year's guest performer.

The documentary of this year's swimsuit special also worked well after it was broadcast on TV, and Eva's senior management also saw Xiao Yao's performance. For the guest performers who invited Xiao Yao to be the Eva show, they all recognized it. After the company agreed to invite Xiao Yao, a Chinese star, to be the guest performer of the Eva Show, someone proposed to put this year's Eva Show in Huaxia.

Although Eva is headquartered in New York, USA, not every year the Eva Show is held in New York. In addition to Los Angeles, Miami and other cities in the United States, Eva has also held Eva shows in European fashion capitals such as London and Paris. But so far, Eva has only held the show in cities in the United States and Europe, and has never held the show in Asia.

Within Eva, there were originally some people who wanted to try to put the Eva Show in Asia, but there was no unanimous opinion on whether the country should choose Japan or China, and whether the city should be Tokyo or Hong Kong Island. This time, since the high-level officials unanimously agreed to invite Xiao Yao, a Chinese star, to be a guest, it would be better to simply take the opportunity to put the Eva show in China, Asia. In any case, Huaxia's economy and fashion have developed rapidly in recent years, and it also has the conditions to hold an Eva show.

Such an idea was quickly supported by the models who had participated in the swimsuit special shoots. As for which city to put it in, they also called on the high-level officials to listen to the opinions of Xiao Yao, a Chinese man.

Eva's executives all knew about the filming of the swimsuit special, and they also knew that the models were attracted to Xiao Yao during the filming of the swimsuit special. But the model's proposal was still very good, and they finally decided to try to contact and communicate with Xiao Yao first.

Xiao Yao has worked as a photographer backstage and on the set of the Eva Show, but has never performed with the models on the runway of the Eva Show as a guest performer. Although he went to the Eva Show to perform on the runway once when he was ten years old, that time it was a temporary rescue, and he went up as a member of the band, and his name was not even introduced when the Eva Show was broadcast, and in Xiao Yao's heart, he didn't count himself as having performed on the Eva Show stage.

Not to mention Xiao Yao, so far, no Chinese star has been invited to perform on the stage of the Eva show, Xiao Yao is naturally very interested in this opportunity. Considering that the Eva show was held in early December, at that time Ye Jiaying's movie had been released for two or three weeks, and the publicity that should have been done had already been done, and there must be no problem in terms of time, Xiao Yao also agreed immediately.

However, it was not over just agreeing to be a guest performer, and Eva revealed to Xiao Yao the idea of holding this year's Eva show in China. When Xiao Yao heard this, of course, he raised his hands in approval, and praised Eva's idea again and again, praising it as definitely a very good idea, and promising that if Eva came to Huaxia to do it, he would definitely do his best to help.

Then, Eva asked Xiao Yao the first question, if they put Eva Show in Huaxia, then which city would be the most suitable.

Eva proposed a few alternatives on her part, and the preferred city seemed to be Hong Kong Island, but Xiao Yao would definitely not suggest this city to Eva after the return. Xiao Yao told Eva that at present, the development of the mainland of China has long surpassed that of Hong Kong Island and Treasure Island, and it is more appropriate to choose cities in the mainland. Yanjing and Shencheng are both world-class metropolises, and each of these two cities is more suitable than Hong Kong Island.

From the perspective of international fashion, it is undoubtedly more suitable for Shencheng, and Xiao Yao is currently living in Shencheng, and Yin Xi's studio is also in Shencheng, so in the end, Xiao Yao recommended Shencheng to Eva.

It is certain that Xiao Yao will be a guest performer on the Eva Show, but whether the Eva Show will be placed in Huaxia and Shencheng, Eva still said that she would consider it, and she did not make up her mind immediately.

In order to bring Eva Xiu to Huaxia, Xiao Yao also began to make his own efforts.

When it comes to fashion shows, Eva is of course experienced and has a very professional team. As long as they can provide good enough venue conditions, they don't need any help from others in terms of the show. But when an Eva show is broadcast on TV, there are not only catwalk parts, but also various tidbits such as preparations, model interviews, backstage conditions during the show, and the introduction and daily activities of the models.

In terms of the experience of doing fashion shows, Xiao Yao thinks that he is not as good as Eva, but when it comes to the idea of making documentaries and shooting tidbits, Xiao Yao feels that he is no worse than Eva. Therefore, in addition to the pre-promotion of the movie, Xiao Yao also collected a large number of characteristic photos of the city of Shencheng, made an event plan for the models and sent them to Eva, and finally made Eva make up her mind to put this year's Eva show in Shencheng, China.

After making this decision, Eva did not immediately announce it to the public, but some well-informed insiders quickly learned the news.

Chen Xuan is a photographer who often works with Eva, and he knows that Eva's news is much faster than ordinary insiders, and he not only knows that the Eva Show will be held in Shencheng, China this year, and Xiao Yao will be a guest performer at the Eva Show, but also knows that Xiao Yao is planning events for Eva.

"Eva was really hooked to China by him!" Thinking of what Xiao Yao said during the filming of the swimsuit special, Chen Xuan sighed again and again after knowing about it.