Although Xiao Yao did not participate in the release and publicity of the song "Women's Coffee", since it is Xiao Yao's work, it is natural to rub Xiao Yao's popularity. Not long after Xiao Yao's tour ended, this song also met with the majority of fans soon.

Generally speaking, the singers in front of the scenes are usually more well-known than the creators and producers behind the scenes. The focus of the promotion of the song is usually on the singer who sings, and there is little emphasis on the creator and producer. However, Xiao Yao himself is a very popular star singer, so it is common for his songs to emphasize his name when promoting.

This time, the publicity and distribution departments of the two companies wanted to take advantage of the aftermath of Xiao Yao's tour, and when promoting this song, they put Xiao Yao, the creator behind the scenes, and the two female singers together. On the new song recommendation position on several music websites, there are three people on the recommended picture of this song. At first glance, it will make people think that this is a three-person singing song, and only when you really click on the song playback page to see the details of the song, fans will find out that Xiao Yao is just a songwriter, and only two female singers are singing.

Fan Linxuan and A Zi are both guest singers who have appeared on Xiao Yao's tour. Now not long after Xiao Yao's tour ended, a new song for the two to collaborate came out, and the creator is still Xiao Yao, which will naturally arouse the interest of fans, so as soon as this song was launched, it immediately attracted the attention of fans.

This is a song that talks about women's emotions and emotions from a woman's point of view, but fans who like this song are not limited to women. Because there is a sentence in the lyrics "Men always don't understand the true meaning of women's tears, and women can't guess the background of men's sudden silence", which not only says that men don't understand women, but also says that women don't understand men, and at the same time says the hearts of many men and women, so the number of male fans who like this song is quite a lot.

Of course, this is a "very woman" song after all, and in general, there are still more female fans who like this song.

This song "Women's Coffee" is about the feelings between girls, in which lyrics such as "Sometimes love is not as interesting as drinking coffee with you", "We always take turns to comfort each other and cheer each other up" are easily reminiscent of "One is like summer and one is like autumn", "Friends are more dead than lovers", "I can't do without darling, I can't do without you" and "There is a kind of warmth called sisters", "Sisters are a phone call must be all in place, not a man can replace or separate" and so on, unconsciously linking these three songs.

These three songs were written by Xiao Yao, and many netizens talked about the creator Xiao Yao.

On the one hand, some female fans lamented that Xiao Yao, a boy, actually understands the feelings between girls so well, and can write three songs that speak their hearts and make them feel so empathetic. On the other hand, because the three songs all have the meaning of "for women, lovers are not as good as girlfriends", some male fans ridiculed and "denounced" Xiao Yao whether he wanted to make girls lily? Now that there are so many male "single dogs", he has a girlfriend and ignores other male compatriots, which is too inauthentic.

In addition to being written by Xiao Yao, these three songs have one thing in common, that is, they are all sung or participated in by Fan Linxuan.

Because of the previous songs "One Like Summer, One Like Autumn" and "There Is a Warmth Called Sisters", which describe the feelings between girls, Fan Linxuan was jokingly called "the spokesperson of girls' girlfriends" by many fans and fans a few years ago. This time, Xiao Yao's "Women's Coffee" still had Fan Linxuan participate in the singing, and many netizens once again mentioned the title of Fan Linxuan, and Fan Linxuan's image has become more popular among fans and fans.

With the further popularity of Fan Linxuan's image as a "female girlfriend spokesperson", Fan Linxuan has once again circled a large number of female fans.

Generally speaking, celebrities usually have a large number of fans of the opposite sex, and the same is true of Fan Linxuan, who has very good appearance conditions. However, because of the relationship between the two songs a few years ago, Fan Linxuan originally had a lot of female fans, and with the launch of this song, the number of Fan Linxuan's female fans has further increased, and the number of male and female fans is closer, and Fan Linxuan can almost be regarded as "male and female".

Although there is no image bonus of Fan Linxuan, another singer who sang this song, A Zi, also attracted a lot of fans because of this song.

Shortly after signing a contract with a regular record company, Ah Zi, who began to transform from an online singer to a professional singer, is still a very new newcomer in the traditional entertainment industry. Although her own single has achieved good results and momentum after its release, it is difficult to say whether Xiao Yao, the creator, played a greater role or her own performance. Among the vast number of fans, there are still many people who are skeptical about her own strength as a newcomer.

Xiao Yao and A Zi are not comparable, in the choral song "I Want to Sing Me to You", the performance of the male and female singers is not the same, and it is difficult to make an intuitive comparison between Xiao Yao and A Zi. But in the song "Women's Coffee", the comparability of the two girls is much higher.

After the release of this song, although there were more fans who came to listen to this song for Xiao Yao and Fan Linxuan, as another singer, A Zi's performance was also listened to by fans. After listening to the whole song, many fans were surprised to find that whether it was the rhythm, pitch and other singing skills, or the emotional grasp and overall expressiveness of the whole song, the two singers A Zi and Fan Linxuan played equally and complemented each other.

Through this song, the majority of fans feel that she is not lagging behind in her cooperation with Fan Linxuan, the best newcomer singer of the "Golden Disc Award" three years ago, and the best of the new generation of female singers in the music industry, A Zi continues to attract a large number of fans, and it is undoubtedly a big step forward on the road of transformation.

This song "Women's Coffee" has caused a lot of discussion on the Internet, although there are also some male fans who ridicule Xiao Yao, but overall the evaluation is still very good. However, although this song is very satisfying to fans from the songwriting to the singer's interpretation, there are also things that make fans unhappy. This unpleasant place is the MV of this song.

Xiao Yao's own songs are basically made by himself, and he is relatively lazy, and he prefers not to shoot if he has no good ideas, so there are not many MVs in his songs. At the beginning of the year, at the Golden Disc Awards, the shortlisted clips of several songs were played on his live footage on "Singer", so much so that when he came on stage, he shouted to Shonan Satellite TV and the "Singer" program team to ask for advertising expenses.

In fact, it is a very common thing to shoot MVs for singers' songs, although not every song in every album will be filmed, but for more popular and influential songs, they will generally be filmed. A singer like Xiao Yao who is so willful and can be so free, I'm afraid that the entire Chinese music scene can't find a second one. Since Xiao Yao did not participate in the distribution and publicity of Fan Linxuan and A Zi's song "Women's Coffee", they were all thrown to the publicity and distribution departments of the companies where the two worked to be responsible, and the publicity and distribution departments of these two companies naturally wanted to shoot a MV for this song to strengthen publicity.

For the song created by Xiao Yao, the publicity and distribution departments of the two companies attach great importance to it, and they also spent a lot of money and effort to shoot the MV of this song. They not only invited a well-known MV director from Treasure Island who has shot MVs for many kings and queens to direct the shooting of the MV, but also invited two well-known young film and television actors to co-star in the MV of this song with Fan Linxuan and Ah Zi.

Directed by a well-known MV director, popular students with good looks and fame joined in, and this MV was actually not bad. Both the plot and the color of the MV are of a very high standard, at least at the level of the MV of the current first-line big-name singers, but after the MV of this song was broadcast, netizens and fans did not buy it very much, and they commented that this MV was not worthy of this song.

The biggest reason why fans don't buy it is that the MV of this song created by Xiao Yao, from the front to the back, Xiao Yao's name cannot be found.

It is true that the MV of this song is indeed not bad, but compared with Xiao Yao's MV, it is a little bit less interesting. Although Xiao Yao does not shoot many MVs, as long as it is the MV he shoots, it is not only of high quality, but also very distinctive.

The first two of the three MVs in Xiao Yao's debut album are relatively average, but that's because the time is relatively long, and Xiao Yao is new to MV shooting, and his participation is not very high. And even the MV at that time, Xiao Yao's "The Brightest Star in the Night Sky", which Xiao Yao participated in the screenplay, was taken by the car manufacturer and intercepted for advertising, and later expanded a TV series from this MV.

And when Xiao Yao directed the MV shooting himself, his talent in MV began to bloom.

The first is that the song "Faded" has been shot in several different versions, and all of them are self-directed and self-acted. Then without any actors, the MV of "A Song Not for Anyone" was produced with a real video on the Internet, and it was used by the TV station as a public service announcement.

I went to the United States and came up with the idea of a surprise wedding scene for the band "Daydream", and the music video for the documentary-like "sugar" won the most popular MV award at the MTV Awards in the United States. An unofficial music video, "American Airlines Broke My Guitar," caused the stock price of an American airline to fall, and the person in charge came out in public to apologize.

Although the music videos for the later songs "SingMeToSleep" and "Alone" are in the same vein as "Faded" in terms of style, they also have their own characteristics. The former is very intriguing for the shots of the three protagonists in the city, and the latter has caused a global trend in performance art. Needless to say, the MV of this pas de deux is not only known as "sweet", but also rated by foreign netizens as the MV with the most professional dance. As for the most recent MV, the twelve Eva supermodels killed everything in seconds.

Compared with Xiao Yao's MVs, the MV shot by the well-known MV director of Baodao is indeed difficult to enter the eyes of Xiao Yao's picky fans, and even some fans commented directly at the bottom of the MV that let Xiao Yao shoot another one.

Regarding the comments of netizens, the relevant persons in charge of Haiyin Entertainment and Qijia Studio are also very helpless. When planning to shoot the MV for this song, they didn't think about asking Xiao Yao, the creator, to direct or star in this MV. However, on the one hand, the boss's son and even Hong Wei joked that the people they didn't dare to offend were not invited if they wanted to, and it depended on his mood and whether he was willing or not. On the other hand, even if Xiao Yao is willing to sell face, he doesn't have the time.

The time they filmed this MV was after Xiao Yao handed them the song, that is, in mid-October. At this time, Xiao Yao had a more important task, so naturally he had no time or interest to shoot a MV for them.

This more important task is naturally the movie "127 Hours" directed by Ye Jiaying and starring Xiao Yao.

In this almost two months, the post-production of the film has been completed, and the finished film has been submitted for review. At this time, the review has ended, and naturally there is no problem in passing. After the review was passed, Ye Jiaying and the producer of the film quickly determined the schedule of the film with several domestic theaters.

This movie is a biographical film, although it is also a commercial film, but on the one hand, this movie is not a family movie, on the other hand, the cost of this movie is not too high, it is not a so-called blockbuster, and the budget in terms of publicity cannot be compared with those so-called blockbusters. Therefore, Ye Jiaying did not strive for a golden holiday schedule such as Christmas and New Year or even the Spring Festival, and used this movie to start a box office war with other films, but chose a relatively low-key release date in mid-November.

Normally, if a movie performs well, it should be released in about a month. Mid-November to mid-December is a relatively deserted period before the box office war at the end of the year, and the competition is relatively less fierce, and it is easier to get a relatively high schedule. Ye Jiaying, who is confident in the quality of the movie but knows that she does not have too much budget in terms of publicity, chose such a schedule in another way. If you perform well, you can win the box office during this period as much as possible, and the result will not necessarily be worse than the result of fighting other blockbusters in the prime time.

Now that the schedule of the movie has been set, the matter of publicity has naturally been put on the agenda. For a film to be successful, publicity efforts must be indispensable. Although Ye Jiaying's film only held a start-up press conference, and did not start promoting it from the preparation period like other movies, and there was no news during the filming, the normal publicity work still has to be done. And the promotion of a movie starts before the movie is released. It's not too early to start promoting the movie a month before its release.

is like various meet-and-greets, roadshows before the release, and after Ye Jiaying discussed with the producer, she didn't plan to get it. For the official roadshow event, Ye Jiaying only plans to do a post-screening meeting in the theater after the movie is released. In the period before the release, the main means of publicity was to place advertisements and the main creators to promote in the media.

It is a common step to edit the trailer to be advertised on TV stations and video websites, but this step does not require Xiao Yao's participation. But as the main actor of this movie, Xiao Yao's publicity task is also very heavy, and there are many activities that need to be participated.