Tim Cook may be a destroyer for many people, but for John, the middle-aged man standing in front of him at this moment is an out-and-out company management master, supply chain management expert, and workaholic.

The reason why many people misunderstand Tim Cook is because Jobs is too radiant, and the two are compared together, Tim Cook is naturally the one who stands in the shadows, but if you turn the page of Jobs and don't talk about the godfather of technology, then you will find that Tim Cook also has a lot of shining points.

In terms of company management, Apple's market value was $351 billion when Jobs died, but seven years later, Tim Cook led Apple to break through the trillion mark and became the first technology company in history to break the trillion mark.

Of course, in addition to management talents, he is also very good at supply chain management, after joining Apple, he spent one year and eight months, Apple's inventory dropped to one day, sometimes even 15 hours, with the requirements of other milk factories to manage inventory to require Apple's inventory, this is a perverted management style, but it is this perverted management style that makes Apple almost continue to win the global supply chain management Top The champion status of the 25 list has also made this management method the golden rule for technology manufacturing companies to maintain high efficiency, which shows how powerful he is in the supply chain, and it is not an exaggeration to call it a master.

And John likes him not only for his management skills in the company and supply chain, but also for his diligence and seriousness in his work, some people say that Kobe Bryant is successful because he gets up at 4 a.m. every day, but in California it is not only Kobe Bryant in Los Angeles who gets up at 4 a.m., but also Cupertino's Tim Cook.

This workaholic gets up on time at 3:45 every day, gets up fifteen minutes earlier than Kobe, and doesn't rest on Sundays, and what's even more ruthless is that he doesn't rest himself, and often makes others unable to rest, and holds a conference call every Sunday to discuss the content of Monday's meeting, turning himself into a workaholic at the same time, he also turns his subordinates into workaholics, so those who can stand him are not ordinary people, even if they are ordinary people, they will definitely become crazy people in the end.

"Mr. Tim Cook. ”

John looked at the "acquaintance" in front of him with a smile and handed over the letter of appointment. "The Group has officially appointed you as Vice President of IBM Group and President of the Technical Consulting Services Department, with full responsibility for the management of the IBM Group's Technical Consulting Services Department and the Group's product chain. ”

John did not arrange Tim Cook as the president of the mobile phone department, because he is an excellent management master, but he is definitely not an excellent technology developer, his talent is only suitable for those companies whose products have matured, and the mobile phone industry is in a period of technological explosion, and it is also a project that IBM has never had, so this department is only suitable for the kind of visionary, pursuit of perfection, demanding, And persistent people to lead, only a perfectionist who is harsh on himself and more demanding on others can lead the mobile phone department to create amazing products and lay the status of the industry during this period of great explosion.

And if Tim Cook really wants to become the president of the mobile phone department, he needs to be like Apple in his previous life, and wait for a few products to lay the foundation of the company before he can take over, otherwise it will not let him lead the mobile phone department to glory, but to perish.

Tim Cook on the side heard John's appointment, and he was relieved, IBM Group is divided into eight departments, which he knows, but he doesn't know which department he will take over, and among the eight departments, he wants to go to the mainframe or technical consulting services department, these two departments are IBM's strengths, mature products, comprehensive sales channels, and it is much easier to get started in these two departments than other departments, and if you go to mobile phones, home appliances, In the new departments of office equipment, everything has to start from scratch, and he feels that he does not have such ability, and he is afraid that he will not be able to do it well. Fortunately, John put him in the Technical Advisory Services Department, which was the best outcome for him.

The technical consulting service department is a very profitable department in the IBM Group, mainly providing management consulting, strategic consulting, IT consulting and other services for the world's top 500 enterprises, and the annual turnover can account for more than 20% of the group's turnover.

But John didn't want to make mistakes, nor did he stand still, and put Tim Cook in the Technical Advisory Services Department in order to make the department more powerful.

"President Cook!" John looked at Tim Cook and held out a finger. "I give you only one task, to build the technical consulting services department into the world's largest consulting service company within 20 years, to become one of the world's top 500 companies, to reach the point that you are the chairman and president of IBM Group, if you can't reach it, you will roll up and leave, understand?"

Tim Cook clenched the appointment documents tightly in his hand, weighing whether his own ability could complete John's task, although IBM's technical consulting services department is very profitable in the group, but it is only a dozen in the world, and it will be difficult to pull the ranking to the first place in 20 years.

But Tim Cook is not the kind of person who shrinks his head when he encounters difficulties, and after weighing his own ability and the strength of the IBM Group, he nodded solemnly. "Boss! I took over this task, and in twenty years, the technical consulting service department will definitely become an industry leader, if you don't meet it, you won't be dismissed, and I will leave by myself." ”

"Good. John nodded appreciatively, if the president of the company with an annual salary of tens of millions does not even have the courage to have such ambitions, and only thinks about mixing one day at a time, then how can he be qualified to enjoy such a generous treatment.

"Of course, the group will not let you go it alone, as long as it is the support and resources you need, the group will give it to you, but it is not an unlimited amount for you, the group hopes that you can get the maximum benefit with the least investment, understand?" John did the prevention first, otherwise it is too simple to build the technical consulting service department into the first in the industry with the strength of IBM, and only need to continue to burn money to acquire excellent consulting services companies in the industry, but the price is too great, so John must say hello first.

"Understood. Tim Cook nodded, then said. "boss, I just need the group's support to buy two or three consulting firms, and the acquisition capital is not more than 10 billion dollars. Of course, he knows that the group will not let him use the way of vigorous acquisition to achieve the goal, but sometimes he should strive for it, since he can't vigorously acquire, at least he must win one or two, otherwise how to expand the business, is it slowly established? How much human resources and time cost will it take.

"Yes, I've already listed three consulting firms for you, and you can prepare for the acquisition when you go back. As he spoke, John took out a list from a drawer and handed it to Tim Cook, with the names of three consulting firms, which John had prepared for Tim Cook from his memory.

"Thank you, boss!" Tim Cook took the list with both hands, feeling a little regretful, he originally wanted to increase the success rate by acquiring one or two large companies, but now that the company to be acquired has been decided by John, he has lost this opportunity.

But it's better than nothing, Tim Cook opened the list with this in mind, and his heart began to get excited when he saw the first two names, and when he saw the third, he couldn't help but smile on his face.

Because the three companies John listed were not the kind of unknown small companies he imagined.

The first Bain & Company consulting services, although it was not established for a long time, this company has grown rapidly, especially in strategic consulting.

The second McKinsey & Company, a long-established consulting firm, is second to none in management consulting.

The third Boston Consulting Group, which is also a long-established consulting firm, is a pioneer in strategic management consulting.

Although IBM technical consulting services also have management and strategic consulting services, but these two are weaknesses, can not be used, can only come up with IT technology consulting, but if IBM can acquire these three companies, it will greatly make up for its own weakness in strategy and management consulting, when the time comes to add the strength of IBM itself, want to become the first in the consulting services industry, is not a dream.

What's more, this is only John's first step plan, the second step is that he will start to buy PricewaterhouseCoopers, the world's largest accounting firm, and then spin off the consulting services business to IBM's technical consulting services department, so that if Tim Cook can't build IBM into the first in the industry, it is because Tim Cook has no ability, and the Morgan family has never raised waste people, so get out.