Chapter 334 - Advertising Budget (3rd Update)

Just when the engineers of [First Biotechnology] were surprised by the sampling data uploaded in the background.

In the headquarters on the 16th floor of [First Food], which is also in the Anyue Building, a high-level discussion meeting on product advertising is being held at this moment. Chen Hao, as the chairman of the company, naturally appeared in the seat of this seminar.

These are a few promotional samples taken by the company's marketing department for the three new products of [Crystal], [Queen] and [Knight]. ”

"Chairman Chen, you check and see if you can show it within the company. Liu Qian said as she arranged for the secret technique to play a few short videos with dynamic music and a bit of fresh content.

These videos are all about the three new apples cultivated by the turtles, but because Chen Hao told him before, all the company's advertisements and promotional videos must be added to Wu Yajing, the recognized image spokesperson.

A few staff members in the marketing department who are keen on fiddling with photography naturally also edited a few shots of goddesses in it.

Because it is not the work of professionals, the footage of the short video looks a little fresh at first glance, but if you look closely, you will find that this is just a few ordinary videos with filters, which cannot meet the external advertising at all, at most it can only be sent to video websites and short video APP to attract a little traffic.

"The video is too rough and doesn't feel like it's tall. ”

"If our company wants to shoot a promotional video, then we have to invite the best advertising company to come. ”

"This kind of propaganda sample is no problem to circulate within our company. Don't let it out, it will affect the image of our company. Chen Hao pursed his lips, pointed out with some dissatisfaction, and put on a serious appearance with an expressionless face.

Seeing that the young chairman who was giggling on weekdays actually put on this dissatisfied look, everyone in the conference room felt their hearts tighten.

Didn't you say that the chairman was very easy to talk to?

Why just put a few videos and it looks like you're going to get angry?

In fact, they didn't know that the reason why Chen Hao behaved like this was actually that when he was catalyzing the orchard last night, he used the [Fishman Blood] to fly across the Yunjiang River, and smelled the sour smell of Yunjiang water for a night.

Even after a night, the nausea in his stomach was still there.

After enduring a night of nausea, Chen Hao didn't even have an appetite for breakfast, let alone put on a stinky face in front of the employees during a meeting.

Of course, Chen Hao, as the chairman of [First Food], is naturally qualified to criticize a few words at the meeting.

It's just that as soon as he criticized it, the heads of several marketing departments here were like sitting on wax.

"Chairman Chen, according to your request, a lot of advertiser invitations for filming promotional videos have been sent. ”

"The marketing department is also using the resources in its hands to contact several big-name advertisers, but it's just ......," Yang Wenwen, who is the marketing director, said with some words in mind.

"Just what?"

"I don't like this way of going around in circles. ”

"If you have any difficulties, just mention it, don't squeak, I won't eat you. Chen Hao waved his hand, changed his usual playful expression, and motioned for the other party to continue.

"Mr. Chen, our company has just been founded. ”

"In addition, the fist product is not on the market, and it is not well-known in the industry. ”

"When the invitation was sent out, there was no big movement from the front-line advertisers. ”

"Besides, you didn't say what the specific budget for this advertising video was. The marketing department also didn't dare to go beyond the bounds and invite those first-class advertisers with expensive fees to visit Ruicheng. Yang Wenwen explained with an aggrieved face.

After listening to the report of the marketing department, Chen Hao's face showed a hint of surprise.

After inviting the goddess to be the image spokesperson, he has been busy recruiting and transplanting apple trees, leaving the advertiser's business completely behind.

In addition, the company's account funds are a little tight, and the people in the marketing department naturally do not dare to apply for advertising fees from the finance department.

"Since the invitation has not moved, let's hold an advertising bidding meeting!"

"Although our company is not well-known now, it is not a small role of a cat or a dog. ”

"Although the marketing department has used resources to contact, whether it is a domestic first-class or a large foreign advertiser, I have been contacted in place. ”

"As for whether they come or not, that's their business. Chen Hao pondered in his heart and made the above decision.

"What about the specific advertising budget?"

"How much is the right setting?"

"10 million...... Or ......"

Yang Wenwen saw that the chairman said so, so she naturally began to be full of confidence.

It's just that after seeing Liu Qian's CEO's Tie Qing's expression, her originally neat mouth began to fade.

Because Yang Wenwen and Liu Qian are best friends, the two have nothing to say in private.

You must know that in the traditional concept of the workplace, you can talk to the boss about everything, but you can't mention money to the boss.

In addition, some time ago, because of the contract of the river beach of Reed Village, 1 billion custodian funds were taken away by the Ruicheng City Government. Yang Wenwen heard Liu Qian complaining to her about the company's financial constraints in private more than once, and scolded Chen Hao for being a stupid pig by the way.

Therefore, Yang Wenwen originally planned to quote an advertising fee of 20 million to explore Chen Hao's heart.

But as soon as she saw Liu Qian's extremely strong suggestive expression, Yang Wenwen knotted her tongue and cut half of the 20 million advertising budget.

Because according to her expected idea, taking 10 million advertising fees is enough to bid for advertising space on several mainstream channels of China Television. The extra 10 million expenses are used for the publicity of major mainstream media in China.

Nearly half of it was cut off at once, and even Yang Wenwen herself was a little distressed.

Because shooting commercials is the same as making movies and TV series, the more sufficient the budget, the more brilliant the results.

It's just that what Yang Wenwen didn't expect was that she had already reduced her advertising budget by half, and she aroused Chen Hao's strong opposition in a few seconds before she could get out of her mouth.

"A $10 million advertising budget?"

"What is this!"

"With such a low fee, let alone inviting well-known advertisers from the world. It is estimated that there are a few advertisers in Jiang Province, and you want to attract a few. ”

"Didn't I say that there was going to be a big advertising bidding. ”

"How can such a small family be angry?" Chen Hao waved his hand and objected vigorously.

"The chairman...... What do you think is the right budget for this time?" Yang Wenwen saw that things had taken a turn for the better, so she naturally asked with joy.

This caused the dissatisfaction of Liu Qian, the CEO on the side, and the other party began to kick Yang Wenwen's chair leg with high heels under the table, suggesting that Yang Wenwen should consider the company's financial problems and control the budget for advertising expenses.

It's just that Chen Hao didn't react to the movement under the table, he just muttered for a moment, and then reported a budget that made everyone in the conference room look different.

"In my opinion, this advertising bidding will be ordered at 2 billion first!"

(End of chapter)