"What 2 billion?!"

"Chen Dong, so much money is spent on advertising?"

"Chairman, there are only more than 700 million left in the company's current account!"

Chen Hao's seemingly casual words directly made the conference room explode.

Not to mention taking out 2 billion cash at once, even if all the assets of the entire [First Food] are discounted now, it is barely enough for 2 billion.

Although Chen Hao has several businesses known as cash cows, such as [First Fresh], a super seafood restaurant with an annual income of hundreds of millions, exists.

However, that was only the number of banquets booked. If you really want to receive this money, it will take time to digest it slowly.

With so much money spent on advertising at one time, once there is a cash flow, the entire enterprise will face the crisis of bankruptcy!

People who don't run a business don't know that the size of the company's expenses, such as personnel salaries, benefits, meal allowances, car subsidies, as well as electricity bills, rent, etc., can be listed full of dozens of pages of A4 paper.

Coupled with the taxes that must be paid every year, the annual operating costs of [First Food] alone have reached as much as 2 or 300 million.

After hearing such a high advertising budget, not to mention Yang Wenwen, the director of the marketing department, even Liu Qian, the CEO, changed her expression greatly.

"Chen Hao, are you crazy?"

"20 billion, where did we get so much cash!"

"The company still can't do it?"

"Is the product still on the market?"

"So much money has been smashed into the advertising market, how many advertisers are you going to fatten?!" Liu Qianxiu raised her eyebrows, her eyes widened, and she asked sharply in her voice.

The reason why Liu Qian has such a big reaction is naturally out of consideration for the company's stable operation.

The CEO of a large company, in addition to being responsible for matters inside and outside the company, is extremely sensitive to the financial department's capital movements.

Because a mature and stable enterprise must be inseparable from sufficient cash reserves.

Once the news of the lack of money on the books spreads, not to mention that the minds of these executives are turbulent, the grassroots employees below will probably be unable to help but have different thoughts.

The whole company has abnormal thoughts, then it is necessary to make a hairy company and run a chicken enterprise!

"Don't worry, I won't let the company pay this 2 billion advertising costs. ”

"I won't use the remaining 700 million or so on the books, don't worry. Seeing Liu Qian's big reaction, Chen Hao naturally opened his mouth to appease a few words.

As soon as they heard that the money did not need to be paid by the company, the senior leaders present were secretly relieved.

It's just that everyone looked at Chen Hao with strange emotions in their eyes.

Don't underestimate the 2 billion!

You must know that even if it is the naming rights of several prime-time main programs of China Video Channel, the price of 1 or 200 million yuan was bid.

As for the Spring Festival Gala with the highest ratings in the country, it only takes 4 or 50 million to buy a 30-second most prime advertising period.

Although it burns 1 or 2 million per second, it is also a Spring Festival Gala for 800 million viewers!

This one-time advertising fee of 2 billion, as long as this red-headed bill does not depreciate too much, it is enough for the 40-year Spring Festival Gala of the damn land.

Such a huge amount of money, once it hits the advertising market in China, it is estimated that it can set off a monstrous wave.

Moreover, this appalling advertising fee was still taken out of the private treasury of Chen Hao, the chairman, how can this make the company executives present not shocked?

You must know that after the Spring Festival, Chen Hao successively remitted as much as 1.7 billion yuan to the account of [First Food].

It's only April, and it's only been 2 months after the Spring Festival, and 2 billion have been taken out?

The sum of the front and back is almost 4 billion!

An enterprise in an eighteenth-tier county like Ruicheng can actually come up with 4 billion working capital?

And it's a little-known private company!

If this news spreads, it is not allowed to let the listed companies on the new third board who are worried about their financial reports drop their jaws?

"Another 2 billion?"

"Is it possible that Chen Dong's family is printing money?"

"Where did he get all this money?"

"You won't write empty checks here and brag in front of your subordinates, right?" Everyone in the conference room has their own thoughts, even if the psychological quality is strong, CEO Liu Qian has waited for several minutes to recover from this shocking advertising cost.

"Ahem!"

"Chairman Chen, I lost my temper before, and I apologize to you. ”

"If this fee is paid by yourself, then this advertising bidding meeting, our [First Food] will definitely be able to hit the ground. Liu Qian stood up and bowed to Chen Hao, apologetic for the excited reaction when she called Chen Hao's name before, and then she changed the topic back to the topic.

"But...... Isn't that 2 billion too much?"

"According to the market research I have done before, even the four ** companies with the largest advertising expenses on A-shares have a total advertising budget of more than 12 billion yuan a year. ”

"And these dairy companies have their own publicity channels, and there are rebate points for each advertising expenditure. ”

"Let's take out 2 billion at one time, although it can be rolled out across the country, but in terms of the durability of advertising, it will definitely not be as good as these dairy companies. Liu Qian analyzed it for Chen Hao in a bit of an authentic manner.

You must know that since Liu Qian became the CEO of [First Food] and stepped into the special food industry for the first time, she has always held the mentality of keeping up with several big companies in the same industry.

In China's food market, the most profitable companies are, of course, the well-known "dairy" and "beverage" companies.

Food companies like "Fierce Bull", "Yili" and "Wow Gaga" are all cash giants with a daily advertising cost of 40 million.

The advertisement is almost overwhelming!

Even if Chen Hao takes out 20 billion, it will be enough for these companies to support the advertising expenses for 2 months.

Of course, the reason why these "dairy" and "beverage" companies spend so much on advertising is also because of the particularity of the products they sell.

Have you drunk all the drinks?

It can be seen everywhere in the commissary and supermarket, a bottle costs a few dollars, and a box is taken home for fifty or sixty. But anyone who is a little picky in their mouths will buy a few bottles of ice drinks to quench their thirst when they are thirsty.

As for boxed milk, the sales are even more exaggerated!

Under the advertising campaign of many dairy companies, this method of supplementing protein nutrition is linked to "drinking milk".

Although this carton of pure milk is only sold for 1 yuan for 5 or 2 yuan, it can't stand this large amount!

Take one of the "fierce cows" as an example, the annual sales of boxed milk are as high as 10 billion cartons. Even if it is distributed to the 1.3 billion Chinese people, each person can share a few boxes.

It can be said that the small profits and quick sales have been done to the extreme!

Of course, it is precisely because of such a huge sales volume that there is enough cash to support nearly 40 million advertising expenses per day.

In contrast, Chen Haocao's [First Food], which has not been created for a long time, naturally pales in terms of income and expenditure capacity.

(End of chapter)