Chapter 39: Very capable of fooling people

Xiong Weilan joined the trendy brand company this time with the idea of doing a career, not only brought her husband, but also specially found four other experienced salespeople from Foshan.

Today is the first meeting of the company's marketing department, Xiaoyan, as the marketing director, first introduced the company's development plan and overall marketing goals, and announced the specific sales commission plan.

Lin Qiang sat in the conference room, observing the new salesperson. The three men and women are all very young, in their early twenties, and their overall image is good, and Lin Qiang is satisfied with their first impression. Listening to Xiong Weilan, they had been doing ceramic sales in Foshan for many years, not only familiar with sales, but also each of them had a lot of related households on hand.

After Xiaoyan finished speaking, Lin Qiang turned on the slide projector, he has always been accustomed to speaking with data and charts, and has already made a PPT in advance.

"Colleagues, just now our Mr. Sun has introduced the company's situation. Here I would like to give you a detailed introduction to the characteristics and advantages of our company's products, as well as the various manufacturing processes of the products, as well as the relationship between product prices, costs and processes, so that everyone can have an overall understanding of the company's products. All of you here are sales elites, I don't say that everyone should also know that as a salesperson, you have to face customers directly, and only by familiarizing yourself with the product can you better introduce it to customers. ”

Seeing that everyone was listening carefully, Lin Qiang pointed to the slide and said: "First of all, we should understand what is the background wall of ceramic color carving art. This is a new type of high-end interior decoration material that has been introduced in recent years. It is mainly used in hotels, theme restaurants, large-scale mural projects in commercial spaces and home decoration, so as to build a perfect fashion space for our customers.

The decorative effect of the ceramic color carving art background wall is very elegant, the pattern is rich, the biggest feature is that it can accept personalized customization, and you can choose the pattern, color, size, technology, etc. according to your own decoration style and personal preferences, so as to create a very personalized, unique and exclusive background wall. According to the application space, there are mainly home decoration TV background wall, sofa background wall, bedside background wall, entrance background wall, tooling company background wall, hotel lobby background wall, KTV background wall, school, unit, scenic spot cultural wall, etc.;

Among them, the ceramic carved TV art background wall is the main product. TV background wall as the highlight of the living room decoration,The best way to reflect the taste and artistic accomplishment of the owner's home,So TV background wall design has always been the top priority of home decoration,Its selection of materials is particularly important,After experiencing fan ash、Scraping、Wall painting、Wallpaper wallpaper、Traditional stone modeling, etc.,Ceramic carved TV art background wall was born,Become a new favorite,Hot,Highly sought after。

Its personalized customization has become a trend, and the market demand is becoming increasingly strong.

The background wall of ceramic color carving art is divided into two categories: fine carving illusion color and plane illusion color. Exquisite wall decorations are made of traditional ceramic tiles as the base material, through exquisite carving, combined with the world's most advanced UV inkjet technology. The production process is highly technical and complex, and its environmentally friendly ceramic glaze ink has strong color fastness, strong three-dimensional sense, realistic color restoration, waterproof and moisture-proof, and durable products after a number of special process treatment and processing. Plane color is directly on the treated ceramic matte surface spray painting pattern, without carving, its visual effect and carved products are quite different, but because of its relatively simple process, the price advantage is obvious, currently occupies a certain proportion of the market share.

And our trendy brand enterprise is the first high-tech enterprise in Guangzhou to focus on the study of computer engraving, research and innovation of computer engraving technology in Guangzhou engraving industry has an absolute advantage, therefore, we have been positioned to take the high-end route, with our industry-leading computer engraving technology, specializing in the production of the most exquisite novel, fashionable, elegant color carving high-end products, resolutely put an end to those shoddy plane color products, and strive to become the industry's leading high-end color carving art background wall supplier. ”

Lin Qiang specially compared the carved products and plane products together in the PPT, and introduced the difference between the process and the effect in detail.

"Mr. Lin, after listening to your introduction, we are very confident in the sales prospects of this product, I don't know how big our company's existing production capacity is?" asked the male salesman named Tan Zhiqin.

"The most important process for the production of fine carving background wall is fine carving, our company now has a total of five engraving machines, two large imported UV inkjet machines, and our engraving technology is the most advanced, under normal circumstances, we can make about 2,500 square meters per month, of course, if you add two shifts, the output will be higher. Lin Qiang said.

Xiong Weilan nodded while listening, and asked: "Mr. Lin, as far as I know, now more and more manufacturers in Foshan have begun to launch background walls, although the vast majority of them are flat, but there are also several of them have begun to get involved in fine carving products. As far as you know, what is the market capacity of this new product?"

Lin Qiang cast an appreciative look at her and said, "You have a good question. I have done a preliminary survey before, and based on the scale estimation of most of the existing manufacturers in Foshan, including all flat products, the total monthly production capacity of the existing market is about 200,000 square meters/month. If calculated according to an average of 7 square meters / piece, the monthly output is about 30,000 pieces / month, and the annual output is about 300,000 pieces (calculated according to 10 months / year), and according to the total number of existing households in China and the total area of real estate completed in the country in recent years, the annual demand for background walls in China is at least 6 million or more. Compared with the existing production capacity, there is huge room for development in the market.

Everyone knows that home is the lifelong pursuit of our Chinese, and home decoration consumption is a huge consumption that anyone must pay in the economic era! In recent years, China's real estate industry has developed rapidly, according to statistics, there are more than 800 million square meters of urban residential construction every year, and on average at 100 square meters per household, more than 8 million houses will be renovated every year. Coupled with the huge demand for the secondary decoration of old houses and the tooling market, it has created an unprecedented prosperity in the home decoration market. Home decoration belongs to the market volume is a very large industry, is the people's life most needed basic industry, regardless of whether the real estate is sluggish, its consumer demand is still strong, rigid consumption characteristics! According to statistics, China's home decoration materials consumption is increasing at a rate of 30% every year, only decorative materials, in 2000 has reached a trillion yuan in scale, the next ten years, around the consumption of residence will have occupied the mainstream of total social consumption. Therefore, the market prospect of our products is very broad. As long as we work together, I believe that in the near future, we will all get rich rewards. ”

Everyone was impressed by Lin Qiang's analysis, and there was an urge to try it.

Wen Jie looked at Lin Qiang, who was talking eloquently, not only admired his thorough understanding of his products, but also admired his in-depth research on the market. In her eyes, Lin Qiang really has the temperament of a person who does big things, to borrow the buzzwords on the Internet now, he is very capable of fooling people, looking ambitious and determined to win, drawing a very tempting pie for everyone, inspiring everyone around him to look forward to it together!

Perhaps, on the road of entrepreneurship, only this kind of leader who has ideas and passion and can infect and fool the people around him, and inspire great confidence in partners, will have the opportunity to create new business miracles!

-------------------------------------------------

Dear readers and friends, this novel is the sequel to my other novel "Time Apocalypse", if you want to have a deeper understanding of Lin Qiang, Cao Xu, Wen Jie, Qin Xiaohua, Su Juan, Zhou Wenjie and other people's previous experiences, please read "Time Apocalypse" first, and please give more suggestions, send more comments, thank you!