Chapter 40: Discuss marketing options

Lin Qiang served as the president of the student union and the president of the poetry club in college, and also served as the secretary of the Youth League Committee and the director of the factory office of a large state-owned enterprise after graduation.

After fully mobilizing everyone's interest, Lin Qiang distributed the "National Regional Special Distribution Contract of Chaopai Caidiao" drafted by himself to everyone, so that everyone could put forward opinions and suggestions.

Xiong Weilan is the oldest and most experienced among several salesmen, and after she carefully read the distribution contract, she first spoke: "Mr. Lin, this contract is very professionally written, I didn't expect Mr. Lin to be quite good at sales, which is really admirable." I would like to make a suggestion, that is, do not recruit franchisees in this province, only recruit outside the province. ”

"Why?" Lin Qiang asked as he looked at her.

"Because there are not many large-scale cities in Guangdong Province, and the distance is not too far, our company can invest in the province's large and medium-sized cities in the professional decoration materials market to open stores, so that not only can we control the market pricing, but also can receive customer feedback in the first time, and improve products in a timely manner according to needs. Xiong Weilan said.

"It makes sense, the idea of opening your own store is good. Lin Qiang nodded, "Ladies and gentlemen, our company is a direct enterprise integrating R&D, design, production, packaging and sales, among which the company has a complete set of mature and standardized processes that have been operating normally in the production process, which can ensure the smooth completion of production goals." Now the key is to determine and implement the sales model, please express your opinions. ”

"Mr. Lin, I have an idea that is not very mature, and I don't know if it is appropriate. Xu Chengjie said.

"Tell me about it. Lin Qiang encouraged him.

"That's right, I think that since we want to take the high-end route, then in terms of site selection, in addition to this province, we should first focus on seizing the first and second tier cities in China, and we should choose the site in the local high-end decoration materials market, such as B&Q in Guangzhou, Jockey Club Home, Oriental Home in Beijing, Jimei Home, and Red Star Macalline all over the country. Jimei Home Furnishing is the most famous home furnishing market in China, because the customers who patronize these high-end markets are people with considerable economic ability and certain taste, and they are our potential most important customers. Xu Chengjie said.

Lin Qiang couldn't help nodding, he didn't expect that Xu Chengjie, who looked a little shy, could grasp the key point very well, so he motioned for him to continue.

"Also, I think that whether it is a self-operated store or a franchise store, it is necessary to have a unified logo and a unified decoration style, so as to form a brand effect, so that people can recognize this as a trendy brand product store, just like children see McDonald's and KFC. In addition, I suggest that the company set up its own website to promote products on the Internet, and the detailed addresses of our franchised dealerships can be listed on the website, so that customers can not only see the product effect online, but also have an intuitive experience of the product offline, after all, we are a new product, and many people have not been in contact with it. ”

"Xiao Xu, your thinking is very good, in this way, after the meeting, you will carefully sort it out, make a complete plan, and also, you are a computer student, very familiar with the Internet, after the meeting, study well, whether our products are suitable for opening a store on Taobao." Lin Qiang said excitedly.

Xiaoyan and Wen Jie also looked at Xu Chengjie differently, Lin Qiang really found the right person, and it was most appropriate for him to be in charge of the company's information promotion and product advertising, but it seems that the company's CIO is none other than him.

After returning to the office after the meeting, Lin Qiang discussed the market pricing of the product with Xiaoyan and Wen Jie.

Xiaoyan believes that since we want to take the high-end route, the product is aimed at high-end users, and the price should not be set too low, otherwise not only the profit will be reduced, but also the impression that the product grade is not high in the minds of customers.

"Xiaoyan, our company has a set of specifications in the production of background walls, compared with the new manufacturers in Foshan, we have absolute advantages in product quality, cost control, production efficiency, etc., therefore, there is a lot of room for floating in the price, my idea is that according to the consumption level of various places, reasonable adjustment of the price of the product, can not be unified pricing. For example, the consumption level of Xi'an and Guiyang is very different from that of Beijing, Shanghai and Guangzhou, and the pricing of our products must not be the same. Lin Qiang said.

"If the region is different and the price is different, what should I do if the dealer has cross-shipments?" Wen Jie asked.

"This requires us to study carefully when recruiting dealers, at least to determine a distribution scope with them, and absolutely not to sell across regions. Therefore, we must charge a franchise fee, as well as a certain deposit, so that it can be binding on the franchisee. I will consider the specific plan again and strive to form a unified distribution contract as soon as possible. Lin Qiang said.

"Brother Qiang, I really think you are very powerful, and I have learned a lot from you. Xiao Yan said.

"Don't praise me, you'll be proud. Lin Qiang said with a smile, "By the way, I will give you a task, give full play to your strengths, and formulate 'brand style', 'core values', 'corporate mission', 'company vision' for the company, etc., which should be written in our new product brochure and used in online product promotion." ”

This is really Xiaoyan's specialty, and she, a high-achieving student in marketing at CUHK, is definitely not bad at the theoretical level.

"Lin Qiang, through the understanding of these days and your detailed explanation just now, I have a general understanding of the cost and price of our company's products. Wen Jie said.

"Sister Wen, when you say this, you have some misunderstandings about 'huge profits'. Lin Qiang said with a smile: "Now the so-called top ten profiteering industries are circulating on the Internet, and I think they are all nonsense from laymen." What is said that the glasses industry is the first profiteering, a pair of glasses with a purchase price of only a dozen yuan is sold for hundreds of yuan, in fact, these laymen only see the variable cost of the product, but do not see the fixed cost. ”

"Brother Qiang, the cost is also divided into fixed cost and variable cost, why haven't I heard of it?" Xiao Yan asked suspiciously.

Lin Qiang just wanted to explain, but his phone rang.

The call was made by Wang Chang. "Lao Guang, those goods have begun to ship, it is estimated that they will be able to enter the customs at the end of the first month, this time there are two cabinets of goods, you first contact friends over there in Fengcheng, and prepare for delivery, the specific and accurate time will be determined after the goods arrive at the customs, and I will inform you in time." Also, I thought about it, we still deliver the goods in the river sand yard in your countryside, and my side is responsible for letting the goods be delivered safely, paying the money with one hand and delivering the goods with the other. ”

"Understood. No problem, brother, I'll get in touch with my friend over there right away. ”

Lin Qiang immediately called Lin Hui and asked him to inform Cao Zhiping to contact the buyer first in Shitang Town.

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Dear readers and friends, this novel is the sequel to my other novel "Time Apocalypse", if you want to have a deeper understanding of Lin Qiang, Cao Xu, Wen Jie, Qin Xiaohua, Su Juan, Zhou Wenjie and other people's previous experiences, please read "Time Apocalypse" first, and please give more suggestions, send more comments, thank you!