Chapter 289: A disguised price reduction plan

Zheng Huaisen didn't know Lin Qiang, although he had met Lin Qiang in the city parking lot, but that time he had a conflict with He Yuan, Lin Qiang did not come forward at that time, Zheng Huaisen did not leave any impression on Lin Qiang, but he felt that Lin Qiang and Li Wan were a little familiar, and after thinking about it, he remembered that they were the spokespersons in the advertisement of Jin Wanji Haoting.

The reception lady warmly introduced: "Hello Mr. Zheng, these two are Mr. Lin and Mr. Li of our real estate company. ”

Lin Qiang shook hands with Zheng Huaisen, "Welcome Mr. Zheng, please move to the office on the second floor." ”

Zheng Huaisen looked at Lin Qiang and Li Wan carefully, he didn't expect the two CEOs of this real estate company to be so young, this time, he didn't send the sales supervisor below, but came to the door in person, he wanted to discuss with the boss here in person, to see if he could reverse the unsalable situation of Yushui Haoting, and at the same time wanted to discuss the agency plan of Roman Homes with the real estate company.

Coming to the office on the second floor, Zheng Huaisen looked at the endorsement posters of Lin Qiang and Li Wan on the wall, and said: "I didn't expect Mr. Lin and Mr. Li to be their own spokespersons, not bad, not bad." ”

Lin Qiang smiled and said, "We were driven out of the duck rack, which made Mr. Zheng laugh." ”

"I think it's really good. That's the case, our company's Yushui Haoting has been open for more than half a year, and the sales performance is not ideal, I came here this time to discuss with the two of you to see if you can use your business model to help us turn the situation around. Zheng Huaisen directly explained the intention.

Lin Qiang and Li Wan glanced at each other.

Yushui Mansion is the most expensive river-view house in Fengcheng, and they are certainly no strangers to it. In fact, they are very familiar with the real estate market in the entire Fengcheng City, Zhang Zhenhua has led three capable generals, ran all the real estate for sale in Fengcheng City, the capacity of each real estate, the number of houses launched, the opening price, the sales situation and so on have made an in-depth and specific understanding, and made a detailed data summary, formed a special piece, stored in the database of the real estate company, Lin Qiang and Li Wan have repeatedly studied the data, and based on this, reasonably formulated the opening price for the Golden Wanji Mansion.

"Yushui Mansion is located in the commercial area of Xia Guo Street, and faces the beautiful Beijiang River, which can be said to be the representative work of Fengcheng Riverview House, and Zheng Zong Company can develop such a high-end real estate, which is really admirable. Lin Qiang said quietly.

The corners of Zheng Huaisen's mouth tugged, and he barely squeezed out a smile, "Don't hide it from the two of you, we were also optimistic about the geographical location of the real estate at the beginning, and set the opening price higher, but I didn't expect the sales situation to be not optimistic----

"Mr. Zheng, our real estate company has always been only an agent for new real estate, and we must participate in the planning of the supporting facilities of the real estate and the accurate positioning of the real estate, so that we can formulate a suitable marketing plan. Lin Qiang said: "As far as I know, the opening price of Yushui Mansion is as high as 3,680 yuan / square meter, which is almost the same as the hardcover house price of Jin Wanji Mansion that we are acting for, and Mr. Zheng, your houses there are all big houses, and the total house price is really a bit high, and most ordinary buyers can only look at the house and sigh, which can be seen from your current sales situation." ”

Lin Qiang turned on the computer, called up the information of Yushui Haoting, and analyzed that up to now, Yushui Haoting has sold a total of 82 houses, most of which are small apartments of less than 100 square meters, and those large apartments of more than 120 square meters are rarely interested. He said that we must not underestimate the price difference of 20 or 30 square meters, and now the average market price of high-end decoration in Fengcheng City has reached 1,000 yuan per square meter, and the total price difference here is more than 100,000 yuan.

"It seems that Mr. Lin knows the situation there very well. Zheng Huaisen said.

Lin Qiang smiled: "Those who do our business must have an in-depth understanding of the entire market." ”

Zheng Huaisen said: "Then what good advice does Mr. Lin have?"

"How could I have come up with good advice all at once. Lin Qiang said: "However, I think the housing prices in Mr. Zheng's place should fall down---"

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Zheng Huaisen's face was embarrassed: "We ourselves feel that the house price is a little high, but we can't directly reduce the price now." ”

"That's also, the direct price reduction not only can't explain to those owners who have already bought a house, but also will have a very bad impact on the image of the real estate, and it will not -----take advantage of future sales," Lin Qiang said while thinking.

"Don't hide it from the two of you, our company has invested a lot of money in Yushui Haoting, and the second phase of the Roman Homes project on the south side of the North River is about to start, and if the sales of the house can't keep up, it will encounter huge financial pressure. I came here this time to discuss with Mr. Lin to see if I can think of a way for Yushui Haoting, in addition, the first phase of the Roman home is about to be completed, and I also hope to cooperate with your real estate company to open and sell as soon as possible to accelerate the return of funds. Zheng Huaisen said.

"Our company is confident that it can help Mr. Zheng open up a booming sales situation, but I don't know when it will be completed?" Lin Qiang said.

"According to the current progress, it is estimated that the decoration of all the exterior walls can be completed in a month and a half, and it is ready to be opened. ”

Lin Qiang nodded: "The construction of other supporting facilities will be opened at least two months later." We can first help Mr. Zheng make a marketing plan, if Mr. Zheng you think it is feasible after reading it, we will discuss cooperation in detail. In addition, if Mr. Zheng also agrees to sell at a reduced price, we can plan a promotion plan, which will not affect the image of the original owners and the property, but also promote the sale of the house. ”

When Zheng Huaisen heard this, Ma came to the spirit: "Mr. Lin can really think of a good way? That's great, this is my business card, Mr. Lin can come to the company to find me at any time." ”

Lin Qiang exchanged business cards with Zheng Huaisen and said: "I just have a preliminary idea, and I can only form a specific plan after I study it in detail with Mr. Li, and then Mr. Li and I will go to Mr. Zheng in person." ”

After sending Zheng Huaisen away, Li Wan asked Lin Qiang with some worry: "Can you really think of a good way to make this mess in Yushui Haoting?"

Lin Qiang smiled, and this time he didn't sell it to her, and explained, the house in Yushui Mansion will continue to be unsalable, Zheng Huaisen's financial cost will continue to rise, if their own strength is not strong enough, it is likely to cause the rupture of the capital chain, so the top priority is to try their best to sell the house and return the funds. What we want to do is to help them plan a disguised price reduction plan.

"A price reduction plan in disguise?" asked Li Wan.

"Yes, I think Zheng Huaisen and they also understand that they must not directly reduce the original house price of 3680 yuan/square meter to 3380 yuan/square meter to promote, which will cause a lot of problems. The mentality of home buyers is to buy up or down, if you drop the price, they will not buy it, and they will think that there is a problem with your real estate, and they will fall into a more passive situation when the time comes. My idea is to use our personalized hardcover room plan to repackage and reposition the Royal Water Mansion, abandon the previous rough house for sale, and fully launch the hardcover house. ”

Lin Qiang analyzed, according to their tide brand decoration company resource advantages, the cost of decoration will be about 30% lower than the market price, high-end decoration is only about 700 yuan / square, if they to 3980 yuan / square ultra-low price to launch the Yushui Mansion personalized hardcover room, will definitely have a huge attraction to buyers, this includes the price of fine decoration, at least the average house price of the river view room by the Beijiang River is 300 yuan / square meter lower, compared to the previous opening price of the Yushui Haoting, it has actually been lower by 600 yuan / Square, for a first-line river-view house like Yushui Mansion located in a prosperous commercial area, such a price is definitely worth the money, and our real estate company is confident that it can promote the strong sales of the house.

For Zheng Huaisen, in addition to the decoration price of 680 yuan/square, it is equivalent to the price of their rough house of 3,300 yuan/square, which is actually reduced by more than 300 yuan per square meter, but from the overall selling price, people can not directly see that the house price is falling, as long as the house can be sold vigorously and the funds are quickly returned, Zheng Huaisen They will definitely be willing to accept this plan.

"What about the profits of our real estate company?" asked Li Wan.

"The profit of the real estate company must be the commission in the first place. This time we charge a commission of 3300 yuan / square based on can not be less than three points, my expectation is four to five points, in addition, the tide brand decoration company will give the real estate company 15% decoration rebate, more importantly, 3980 yuan / square is only the lowest starting price, my assumption is that the early stage only according to this starting price to launch part of the listing, in order to attract buyers, open the sales situation, the later stage must be promoted, there are many reasons to improve, floors, orientation, The decoration grade and so on can be used as an excuse, according to my estimate, the room for improvement is at least about 400 yuan. This time, I will agree with the other party that the price of the increase will be divided into 28%, and our real estate company will account for 80%, and the other party will only account for 20%. Lin Qiang said.

"Zheng Huaisen, can they really accept such a plan?" Li Wan said.

Lin Qiang smiled: "Listening to Zheng Huaisen's tone, they are really a little anxious, and if they drag it down, the profits that will be swallowed up by the increase in financial costs will definitely accept the profits lost by our plan, and they will calculate the account themselves." ”

Li Wan smiled: "Then this time we really have a bit of a sense of taking advantage of the fire." ”

"These two Zheng bosses made a lot of money in the renovation of the old city, and we just took a bite, which was quite polite. Lin Qiang said with a smile: "I think they still coveted Wu Jiming's land at the beginning, if it weren't for them, maybe those two guys would have succeeded." ”

"So when are we going to help them make a plan?"

"This really needs to be slowed down, and we have to wait for the two buildings that were first opened in Jinwanji Mansion to sell almost the same, and then go over to discuss the plan with them, and we will launch the plan after the second opening of Jinwanji Mansion. We still rushed back to Yangzhou this weekend according to the original plan, and after dealing with the situation over there, I estimate that Jin Wanji Haoting will be sold almost there, and then we will contact the surname Zheng again. Lin Qiang said.

"Will Mr. Zheng chase you for a plan?"

"Let him chase, the initiative is on our side, the more anxious he is, the better it is for us. Lin Qiang said with a smile.

Li Wan looked at Lin Qiang and really admired how fast his brain turned, he was able to come up with a solution at once, and he was also very good at guessing other people's thoughts.

"Don't just look at me, do you want to drive yourself or take my car when you go back on the weekend? If you don't worry about your mother's misunderstanding, I suggest you take my hitchhiker, the distance is not close, at least you can save some road and gas costs." Lin Qiang said.

Li Wanqiao blushed, and deliberately curled her face and glared at him------

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"Confucian Merchants" is currently being written online, and I hope to see everyone's comments and suggestions.

Friends who are waiting for more can read "Time Apocalypse" first to learn about Lin Qiang's early growth experience. Thank you very much!