Chapter 528: Box Office and Ratings
After the first day of several theaters in Yanjing, it was already late at night. Because the distributor booked a ticket for the roadshow team that night, everyone did not go back to the hotel to rest at this time, but rushed to the airport overnight and flew to Xi'an, the city of the next roadshow.
When the roadshow team arrived in Xi'an, it was already the early morning of the next day. When they walked out of the passenger passage of the airport, the staff here in Xi'an were already waiting for everyone in the reception hall.
There is only one team participating in the roadshow, but the publisher and the promoter have staff in each roadshow city. These staff are not only responsible for the roadshow team's roadshow itinerary and reception in the city, but also communicate with each other and connect their work.
The staff in Xi'an knew that the roadshow team rushed to the airport after the roadshow in Yanjing, and there was no time to eat supper in the middle, and everyone on the plane might be catching up on sleep, and it was estimated that they didn't eat anything, so they also booked a restaurant that was open all night in Xi'an in advance. After receiving the roadshow team, the staff proposed to take everyone to supper first.
However, it is now early in the morning, and most of the people in the roadshow team are not in a very good mental state, and they are not interested in going out for supper, and they just want to go to the hotel to sleep quickly. Ye Jiaying also declined the kindness of the reception staff and asked them to send everyone to the hotel to rest.
After arriving at the hotel, except for a few people who were really hungry and couldn't stand it, they made instant noodles by themselves or went to the night food stall outside to fill their stomachs, most of them went into the room to wash up and fell asleep.
The next day's roadshow, the itinerary is still very tight. The six theaters arranged were finished, and it was also late at night. However, the issuer of this stop booked a ticket for tomorrow morning, and everyone did not have to rush to the airport after the end, but found a place to have a good supper, and then went to the reserved hotel to rest.
The time of the roadshow is tight, and most of the tickets booked are not regular time, usually either late or early. The roadshow team was able to have a good supper the next day, at the cost of waking up early to catch the plane on the third day.
On the morning of the third day, when everyone yawned and checked in, passed the security check, and entered the waiting area, it was very unfortunate that the flight was delayed. Boredom and poor spirits, many people in the team fell asleep on the chairs in the waiting area regardless of their image.
By the time the flight of the roadshow team landed in Chengdu, the third stop of the roadshow, it was almost noon. Not to mention going back to the hotel to rest and adjust, everyone didn't even bother to eat lunch, so they set off directly to the cinema of the roadshow. This time, not only Ye Jiaying and Han Siying, two female stars, put on makeup in the car, but some even nibbled on dry food for lunch in the car.
The next stop after Rongcheng is the mountain city. Geographically speaking, the two cities are in Sichuan Province, only about 300 kilometers apart, and it only takes two hours to take the high-speed rail, which is not much different from taking a plane. The security check process at the train station is much simpler than at the airport, so the means of transportation arranged by the distributor for the roadshow team has changed from airplanes to high-speed trains. Early in the morning of the fourth day, the group rushed to the train station with large bags.
The itinerary on the fourth day was relatively smooth, but the road in the mountain city was not easy to walk, and six or seven theaters ran down, and everyone was also very busy.
On the fifth day, the group arrived at the fifth station, Jiangcheng. The plane was not delayed, but there was a big traffic jam on the way to the theater, and it took more than an hour on the road. What had been a little bit easier became extremely tense again. Arrived at each theater later than planned, and everyone didn't say anything when they met at the roadshow, so they apologized to the audience first. The distributor and the promoter were even ready to temporarily cancel the roadshow of one theater, but with everyone's efforts, although they arrived a lot late, they finally ran to several theaters that were scheduled in advance.
On the sixth day in Yangcheng, it rained heavily, and the group was miserable again, and they ran through all the theaters later than expected.
On the seventh day in Hangzhou, I encountered a traffic jam again. didn't say it, it was late and rushed.
On the eighth day in Jinling, there were no accidents, and everyone completed the whole course smoothly within the expected time.
On the ninth day in Shencheng, it was Xiao Yao's home field. Xiao Yao acted as a guide, taking the entire convoy through the streets and alleys, perfectly avoiding all traffic jams, and completing the task of the roadshow without delay.
Although the roadshow process was very hard, everyone's performance was very professional. Although there are all kinds of complaints on the road, once you enter the screening hall, everyone is also full of spirit and faces the audience with the best appearance.
While conducting the roadshow, everyone is also paying close attention to the performance of the film at the box office and word of mouth. Overall, the film performed very well at both the box office and word of mouth, and even exceeded most people's expectations.
The film premiered in the early hours of Friday morning, and it received more than 10 million at the box office on the day of its premiere. On the next Saturday and Sunday, the single-day box office exceeded 20 million. This movie, which is not a big production and the theme is not particularly pleasing, received 60 million at the box office in the first three days, which can be regarded as a big surprise for Ye Jiaying and the whole team.
In the next few days, the box office performance of this movie was still strong, with a single-day box office of more than 10 million, without much decline. By the second weekend, the film also saw a small rebound at the box office, and the single-day box office exceeded 20 million again in three days of the weekend.
When the roadshow team returned to Yanjing after the roadshow, the box office of this movie, which was released for two weeks but only ten days in fact, had exceeded 170 million. For this movie, which has a production cost of only more than 20 million, a publicity and distribution cost of only more than 10 million, and a genre that is not particularly pleasing, the box office results are already a sure win, and this is the result of the first ten days. Normally, there are still twenty days left before the release of this movie.
can achieve such box office results, first of all, it is inseparable from publicity. Although the cost of promoting and distributing this movie is not a lot, all the work is still good. As the first movie starring Xiao Yao, who has been at the top of the hot search list for a long time, it is already quite attractive to the audience, and before and during the release of the movie, Xiao Yao has once again become a topic of conversation on the Internet, which is undoubtedly a great stimulus to the box office of this movie.
Before the movie was released, the news that Xiao Yao became a guest performer at this year's Eva Show was reported. The news not only brought unexpected journalists and insiders to the premiere of the film, but also brought many ordinary viewers into the cinema to see what the first Chinese star starring in the Eva Show would look like.
In addition, Ye Jiaying and Xiao Yao participated in the recording of "Everyday Upward" and "Happy Camp", and Xiao Yao participated in the recording of "Running Man" alone, all of which were broadcast on the weekend of the movie's premiere. The two programs "Everyday Upward" and "Happy Camp" are okay, which are relatively conventional publicity methods, and they have also played the expected publicity effect. "Running Man" is also a relatively conventional means of publicity, but the broadcast of this episode of the show has far exceeded expectations.
In this issue of "Running Man", Xiao Yao has too many highlights, and he is the focus of the audience's attention from almost beginning to end.
As soon as the first game came out, many viewers felt that this game was specially prepared for Xiao Yao. Many viewers guessed that the result must be Xiao Yao's red team winning the first, but this process still surprised many viewers.
The first subject is mathematics, and the problem of the ternary equation system in junior high school is not very difficult for many viewers who watch the show, but Xiao Yao's super fast speed and super mental arithmetic ability still surprised many viewers, and then sighed that this is the strength of high school to enter the Olympiad national team training. After that, Xiao Yao's sentence of "hit" when he played Ren Bing's brain made countless viewers laugh.
The second subject memorized the text was Cao Bin's play, but Xiao Yao's gags when he interfered with others next to him, especially when he fluently recited the text of the first lesson of the first semester of the first semester of junior high school, made the audience laugh and unconsciously memorize it together.
In the first link, Xiao Yao's most brilliant is the third subject. While ensuring that he won the first place, he really let the blue team fall to the last place. This super ability to control the field is almost like making the audience in front of the TV want to bow and worship.
After the first link was broadcast, there were some dissatisfied voices on the Internet. said that these were all deliberately arranged by the program team, and gave Xiao Yao an answer in advance, in order to highlight Xiao Yao alone.
However, opposition soon appeared on the Internet. It is nonsense to say that the program team deliberately arranged it well, but it is nonsense to give the answer in advance to highlight Xiao Yao's statement. If you really want to highlight Xiao Yao alone, you won't let Cao Bin take the second subject when you memorize the text. The reality show may be fake, but Xiao Yao's college entrance examination results are not fake, the training of the national team in the Olympiad is not fake, and Xiao Yao's recitation of more than 1,000 lines in one minute on the video of the Shen Opera Art Examination is also impossible to be fake. If you really want to highlight Xiao Yao alone, just let Xiao Yao memorize the text. Not to mention that the effect is good, it will not arouse doubts, and the program team is not stupid.
In the second game session, Xiao Yao was also the focus of the audience. Guiding the students and spectators in the stands to play reflects his playful side, and shouting to the parents of the students on the camera before the game starts has caused a cheer from the student party on the Internet. When it came to the game session, Xiao Yao actually taught the students next to him how to trick the female star into hugging, which opened the audience's eyes. After Xiao Yao was eliminated, the moment when he stepped on the back of the student and jumped to attack Kong Zheng, many viewers were even more blinded.
In the third game, the link of guessing the name of the song is constantly happy, but Xiao Yao's performance is not outstanding. But in the previous warm-up session, Xiao Yao's ability to draw sketches on the spot amazed the audience again.
In the fourth game, Xiao Yao and Lu Hang's performance is the most attractive. Although it was not a regular game, Lu Hang's football skills were a good name for him, and many viewers once again lamented that Lu Hang was the best star in the entertainment industry. But just as Lu Hang himself said in the show that he didn't dare to recognize this title, after Xiao Yao appeared, many viewers seemed to be a little hesitant to put this title on Lu Hang's head. Xiao Yao's footwork is not good, but can a goalkeeper be called unable to kick a ball? Xiao Yao's actions comparable to that of a professional goalkeeper and the result of not conceding a goal are really worse than Lu Hang?
The last link to tear off the name tag. Xiao Yao sneak attacked and tore off the strongest Chen Li when he appeared, which surprised many audiences. Then the act of pulling Zhou Yunshan into his team also made many game fans sigh like him, saying that Xiao Yao can still pick up girls in the game of the reality show. In the end, watching everyone's enthusiastic one-on-one heads-up session, Xiao Yao's sudden attack on Kong Zheng not only surprised the three MCs on TV, but also surprised the audience. When Xiao Yao explained the reason, the audience suddenly realized. Looking back, this dramatic turn of events is not only very reasonable, but also very variety.
In this episode of the show, although Xiao Yao has a lot of shots from beginning to end, except for a few celebrity fans, most of the audience is not disgusted by it, but has a feeling that they haven't seen enough.
After watching this episode of the show, the audience felt that Xiao Yao's ability to play games and variety show sense were not inferior to any resident MC, and after this episode of the show was broadcast, some fans of the "Running Man" program even shouted publicly on the Internet, saying that they hoped that the program team could add Xiao Yao to the resident MC lineup of the show.
The reason why the program "Running Man" is called the trump card program of Zhedong Satellite TV is that in addition to the high ratings when it was broadcast, the number of broadcasts on the video website is also very considerable.
This episode of the show has attracted many comments from netizens after it was broadcast, and when the video of this episode of the show was launched on the video website, the number of clicks was naturally very considerable.
In just a few days, the video of this episode of the program has been viewed more than 20 million times. Due to the relationship of time, although it cannot be compared with the more than 100 million views of a single episode in previous seasons for the time being, it has surpassed the previous episodes of this season and has become a popular video on video websites.
There are many people who watch this episode of the show, and at the end of the show, Xiao Yao, Cao Bin and others naturally saw the advertisements for the movie. After seeing Xiao Yao's outstanding performance in the reality show, the audience naturally has great interest in the first movie starring Xiao Yao.
In addition to the publicity work done by the distributor, the promoter and the main creative team, the box office results of this film are also inseparable from the word-of-mouth fermentation of the film.
After the movie was released, the score of the movie also appeared on several mainstream rating websites in China. On the "Tudou" network, which is similar to "Douban" in the previous life, the number of ratings for "127 Hours" exceeded 3,000 24 hours after its release, with a score of 7.6. Three days after the film's release, the film had more than 20,000 ratings. As the number of ratings increased, the rating of the film dropped slightly, but not much, still with a score of 7.5.
This may not seem like a very high score, but it is definitely a high score for an actor-turned-directorial debut. For those who are used to reading movie reviews and movie ratings before watching a movie, such a score is enough for them to go into the cinema to see the movie.