Chapter 527: Roadshow

When Ye Jiaying and Xiao Yao converged with the creators and were ready to appear again, the applause in the screening hall had disappeared, and the audience who stood up also sat down.

The host walked up to the front stage again, and the staff also put a few chairs back on the stage. Seeing this, the audience knew that the creators were about to appear, and the applause at the scene was warm again. In the applause of the audience even more warmly, the host invited the main creators of the movie to the stage again.

After the creators appeared on the stage, Ye Jiaying first took all the main creators to bow to the audience, and took the microphone to say a word of thanks to the audience, and then all the creators sat down.

After appearing again, the main job of the creators is to interact with each other. But now that the movie has been let go, it is a post-screening exchange, and everyone can do some discussions on all aspects of the movie, including the plot.

The moderator still invited reporters to speak and ask questions first, and then the audience. Although Chen Beila opened the live broadcast software after the movie and broadcast the post-screening exchange meeting for the sailors, because she stopped the live broadcast during the movie screening, the sailors did not watch the movie, so in this part of the post-screening exchange meeting, the host did not ask Chen Bella to ask questions to the creators on behalf of netizens.

In this part of the post-screening exchange meeting, the audience was also more interesting than the reporters' questions. Although the reporters also asked some questions about some film matters, they seemed somewhat stylized, and in comparison, the questions of the audience were more unscrupulous. Of course, most of this unscrupulousness is also reflected in the communication with Xiao Yao.

When it came to the audience's question session, an audience member who got the microphone stood up and first identified himself: "Hello Xiao Yao, I'm your fan!"

"Well, hello pills!" Xiao Yao smiled and nodded in greeting, and bowed forward, waiting for his next words.

"I'm a fan of your films," the viewer continued, "and I've listened to your songs, but I'm still looking forward to your films." ”

"My fans are still divided into film and television fans and music fans, so are there any photography fans?" Xiao Yao said with a smile.

"Huh, a fan?" the viewer was stunned.

"It's the fans who like my photography the most!" Xiao Yao said, "Many photographers and models also have fans! Since you want to divide film and television fans and music fans, don't you have the kind of people who like my photography? I also have a lot of photography works, don't you have fans in this area?"

"Maybe, I really don't know!" the viewer shook his head.

"Okay, forget it if you don't know!" Xiao Yao smiled and waved his hand, "Let's talk about this movie." Are you, a movie fan, happy with my performance in this movie?"

"Not only satisfied, it's a surprise!" the audience member said seriously, "I think you are a real actor!" So I solemnly say to you, stop singing, concentrate on filming!"

"Wow~" There was an exclamation at the scene.

"Huh?" Xiao Yao's smile froze and he glared in surprise.

"I agree!" Ye Jiaying next to her interjected with a smile.

"I don't agree!" shouted Xiao Siqi, who was sitting in the audience. As the family member of the director and the leading actor, he also attended the premiere of the film tonight.

This screening hall is relatively large, and if you speak normally, it is difficult for the creators on the stage to let the audience hear clearly, and the audience sitting in the back row can't see the appearance of the creators on the stage, so whether it is a pre-screening or post-screening meeting, everyone is holding a microphone to speak, and at the same time, there are cameras on the scene, and the movie screen behind is used as a background screen, and the appearance of the creators on the stage is projected onto the big screen behind. When Xiao Siqi shouted, the cameraman at the scene also quickly pointed the camera at Xiao Siqi who was sitting in the front row.

"Haha~"

"Oh~"

The audience at the scene laughed and applauded when they saw Xiao Yao's father Xiao Siqi who was shouting "disagree" through the big screen.

"Look at you," Xiao Yao pointed at the audience dissatisfied, "Aren't you creating family conflicts for my family?

"Haha~" The scene was full of laughter again.

"Huh? hehe~" The audience member scratched his head and smiled embarrassedly.

"Okay!" Xiao Yao glanced at the audience angrily, "You just said that I acted okay in this movie, and I received the compliment, thank you! As for my future path, of course, I am in charge of my own decision, so I don't bother with everyone!"

"Next!" The host also smiled with the audience, but he understood that Xiao Yao was going to end the topic, so he chose another audience.

"Xiao Yao, I want to ask, what is the yellow liquid you drank later in the movie?" the next audience member who got the microphone asked with a smile.

"Don't you know?" Xiao Yao asked rhetorically, seeing that the audience member was doing it on purpose.

"I don't know," the audience member shook his head with a smile, "that's why I asked you!"

"I don't know!" Xiao Yao said with a smile, "It was prepared for me by the prop master of the crew, and I don't know what is in it! If you want to know, you have to ask the prop master of the crew." ”

"Oh~" The audience below laughed, and at the same time praised Xiao Yao's wit in their hearts.

"Okay," the viewer said with a wry smile and a change of question, "have you actually drunk that?"

"Of course I haven't really drunk that!" Xiao Yao said.

"And how do you play that feeling?" the audience continued.

"Haven't you ever eaten pork and never seen a pig run?" Xiao Yao said first, and then shook his head again, "That's not right, I've also seen someone really drink that, just by imagination." ”

"I said, what's the matter with all of you?" Xiao Yao continued, "Why is the focus so strange? Why are the questions that come to me so strange? It's too different from the questions I asked Ye Dao and Siying before, right?"

"That's because you're a wonderful person!" Ye Jiaying next to her smiled, "So your fans are also more special!"

After the post-screening exchange meeting in the large screening hall as the premiere venue, Ye Jiaying took Xiao Yao and other main creators to the small screening hall next to it. After Ye Jiaying brought the main creative staff over, she first apologized for the poor consideration and poor arrangement before, and then answered some of their questions.

It was just a temporary place for the extra people, not a premiere venue, only reporters and some industry insiders, and no ordinary audiences, so this exchange meeting was much shorter.

After the two exchange meetings, it was already past two o'clock in the morning. The whole team quickly cleaned up and went to a hotel not far from the theater to rest.

The day of the movie premiere was also the first day of their roadshow, and from this afternoon, they were going to start running the theater roadshow, so everyone had to hurry up and rest.

Over the years, the forms of film roadshow promotion have become more and more diverse. In addition to the screening hall of the theater, some of them went to the campus to publicize the roadshow, and some of them were held in the open square of the city. In terms of the way of roadshows, it is not only to communicate with the audience to discuss the film itself, but also to jointly conduct lottery or awards with brands or enterprises, and to cooperate with school clubs or enterprises to hold opening ceremonies, opening ceremonies or start-up ceremonies, in short, there are all kinds of activities emerging in an endless stream.

However, the roadshow promotion of Ye Jiaying's film is relatively traditional, without those messy activities and flowers, all of them are audience exchange seminars to communicate with the audience in the cinema screening hall. But even without those chaotic activities, the whole itinerary is very stressful.

The roadshow will last for a total of nine days, and the whole team will go to nine cities in China to do roadshow promotion, each city is expected to run five or six theaters, plus the time spent on the road, it is definitely a great test of everyone's physical strength and energy.

In the film circle of the previous life, there was a sentence "Beijing, Shanghai, Guangzhou, Shenzhen, Wucheng, and Hangzhou", which refers to the eight film "box office" cities of Beijing, Shanghai, Guangzhou, Shenzhen, Chongqing, Wuhan, Chengdu, and Hangzhou are important towns for film promotion, and most of the film roadshows are focused on these eight cities. With the development of social economy and the growth of the number of moviegoers, some new box office cities have also emerged, such as Xi'an, Nanjing and Suzhou, which are also often included in the city of film roadshow promotion.

The situation in this life is similar to that in previous lives. In addition to the crazy roadshow teams that are crazy to run dozens of cities and even the third and fourth-tier cities, the general movie roadshow promotion is basically based on these cities.

Ye Jiaying's itinerary for the roadshow of this film basically follows this rule, but there are some small differences. In their roadshow itinerary, there are not Shencheng, one of the eight traditional ticket warehouse cities, but two new ticket warehouse cities, Xi'an and Jinling.

The nine cities they showed were exactly the same as the nine cities Xiao Yao chose for his livehouse tour a month ago. And not only the city is the same, but even the order of the itinerary is the same as when Xiao Yao was on tour. I don't know if Ye Jiaying took into account Xiao Yao's experience in running these cities continuously, or the person in charge of the film distributor's propaganda party was lazy, so she directly borrowed Xiao Yao's choice when he was on tour.

The roadshow is a cooperation and division of labor between all parties. The publisher is responsible for air tickets, vehicles, and hotel reservations, and the promoter is responsible for the publicity plan of the roadshow. The audience enters the theater to watch movies in the afternoon and evening, and the number of audiences in the morning is usually relatively small, so the roadshow generally starts in the afternoon.

The first stop of the movie premiere and roadshow was Yanjing, and the roadshow team didn't need to catch a plane. The premiere doesn't end until after 2 a.m., so the distributor has arranged a hotel not far from the theater where the premiere will be held, so that everyone can rest as soon as possible. However, the problem of radiation should also be taken into account when running a roadshow, and the theater of the afternoon roadshow is not in the same area as the theater where it premieres. Considering the traffic situation in Yanjing, everyone set off immediately after lunch.

Xiao Yao is full of energy, and his situation is slightly better. Although I didn't go to bed until more than three o'clock in the morning, I got up at nine o'clock, and I even had time to go to the hotel's gym in the morning to exercise for a while. The others basically got up around eleven o'clock and left for lunch. Ye Jiaying and Han Siying, the two female stars, both put on makeup in the car on the way to the theater.

The first theater the roadshow team went to had an underground parking lot and an elevator directly into the theater. After arriving at the theater, the team drove directly into the underground parking lot of the theater, and then under the leadership of the theater staff, they avoided the crowd gathered in front of the theater and in the hall, and directly took the elevator to the lounge on the third floor of the theater.

On the one hand, the roadshow is to shorten the distance with the audience and improve the reputation and box office of the movie, and on the other hand, it is also to strive for the theater to increase the film schedule through this way of helping the theater attract attention and increase popularity. Therefore, the creators did not enter the lounge to rest. The creators generally have to sign posters for the theater in the lounge, take photos with the studio staff, some cinemas also have some special ways to commemorate the movie by handprint, and some arrange media interviews, most of which are also completed in the lounge.

Of course, it's not that the theater will definitely not let the roadshow team rest. At least when everyone enters the lounge, the theater side is prepared with a lot of food and drinks to entertain everyone. It's just that whether you have time to rest and enjoy, whether you want to swallow dates or enjoy it slowly depends on your own schedule.

This theater did not follow the requirements of the handprint, nor did it arrange media interviews, so there was relatively plenty of time. After signing the poster and taking a photo with the person in charge of the theater, everyone can also do some of their own things. Han Siying felt that her makeup in the car was not very good, so she called a makeup artist to touch up her makeup. Ye Jiaying greeted the manager of the theater, and the meaning of the words was naturally that she hoped that the theater would give as much as possible in the film schedule. Xiao Yao, who had nothing to do, sat on the sofa, nibbling on an apple on the table, while sighing in his heart that this movie roadshow was like a war, and it was much more nervous and hard than when he was on tour.

It didn't take long for the theater staff to come in and inform them that the screening of "127 Hours" was over and everyone could go into the screening hall to meet the audience. Everyone immediately stopped what they were doing, and entered the screening hall with a full spirit and a smile on their faces under the leadership of the staff to meet the audience.

Although there was already a post-screening exchange meeting at the premiere, the post-screening exchange meeting of this first roadshow was still relatively interesting. The only pity is that the time is a little shorter.

According to the previous roadshow arrangement, the main creative team has to run several theaters in each city, and some theaters also need to run more than one screening hall, and the average time for each exchange meeting in each screening hall is relatively short. Basically, it's about fifteen to twenty minutes. And this is the first roadshow, the second post-screening exchange meeting, and the repetition rate of the audience's speeches and questions is not high. When the distributor and promoter reminded the host that the time was up, and the host announced to the audience that it was going to end, the main creators of the movie still had a sense of unfinished.

However, whether it is unfinished or not, the itinerary arranged later is not easy to delay. In the end, the main creator turned around and took a group photo with the audience with his mobile phone selfie stick, and the people in the theater arranged for someone to send barley, and after wishing the box office success of the movie, everyone hurried to the next one.