The Stuttgart Athletics Championships closed on the 22nd.

The situation of the Chinese army that went to Germany can be summed up in one sentence at this time - the people's heroes.

Sports in China have never been national sports.

At all times, it is linked to politics. After a hundred years of poverty and weakness, experienced the Anti-Japanese War, the civil war and the ups and downs after the founding of the People's Republic of China, since the reform and opening up, people who have initially met the needs of food and clothing have begun to have higher demands.

It can be said that the whole country, from the leaders to the ordinary people, urgently needs a way to let the world see, understand, and recognize China.

This was driven by a strong sense of national pride – for which the Germans twice chose war.

China, on the other hand, has chosen sports.

In the early days of the founding of the People's Republic of China, table tennis became China's business card to show itself to the outside world, so there was table tennis diplomacy. Later, there was a women's volleyball team, and the volleyball stadiums in various universities have been persistently existing for more than 20 years. Later there was gymnastics, there was diving, there was swimming.

There was a time when there was hope for football, but that's another piece of history.

But track and field has always been a pain in the hearts of Chinese before the emergence of Ma Jiajun.

In a field where success or failure is judged by instinct and racial talent rather than skill, China has not achieved much. How many times have foreign media evaluated Chinese track and field, they are good at using racial theory to generalize.

And this August, the red flag that frequently flew on the podium in Stuttgart was undoubtedly a depth charge. The race theory, and the metaphor of "the sick man of East Asia" hidden between the lines of the race theory, were completely smashed!

In just a few days of the World Championships, the performance of the girls of the track and field team deeply affected the hearts of tens of millions of compatriots in China.

With the closing ceremony at the end, the track and field team boarded the plane as more than 3,000 people cheered for the Chinese Legion in Germany.

The next day, the Boeing 727 slowly landed at the capital airport in Beijing.

As soon as they got off the plane, the entire delegation was shrouded in flashing lights running to the side. Outside the airport, thousands of people cheered and jumped with banners and handwritten signs, as if they were receiving a warrior who had slain an evil dragon.

The little red flags converged into an ocean, and the enthusiasm of the people was enough to melt the August sun.

With the delegation going to Stuttgart, the whole process witnessed Ma Jiajun from a penniless small track and field group to a hero admired by the whole people, Rong Jingyu, deputy manager of the business department of Hengyuan Company, was in a difficult mood at this time.

Thinking of the things Li Xian explained before she came, she shuddered.

In front of her, the girls of Ma Jiajun, who were being interviewed by various news stations, had already stood in a row.

After looking at each other for a while, they shyly held each other's hands.

"Don't make a noise, don't make a noise, the girls have something to say!"

Seeing this posture, all the reporters in front of the airport raised their cameras, and the thousands of people present were suddenly silent.

"Every time I am strong in wandering and lonely, every time I am hurt, I don't shed tears, I know that I have always had a pair of invisible wings that take me through the ...... despair"

Outside the airport, a burst of unaccompanied, and to be honest, a very ordinary singing voice sounded leisurely.

But such a melody, such a lyric, appeared on such an occasion, so that everyone present couldn't help but clench their fists!

The singing couldn't help but infect all the people present, and even more so the Ma Jiajun girls themselves.

In the second half of the song, some team members recalled the hardships they had suffered in training and daily life for many years and their faces were full of tears.

The hardships of the past often make today's success particularly touching.

But after singing the song, the girls still haven't forgotten their mission.

In front of the silent gaze of all the people in front of them, they stretched out their right fists in unison;

"Thanks to the strong support of Hengyuan Company, only you protect the wing sanitary napkin, let go of the wings of women!

In the next second, the scene applauded thunderously.

Wicked, wicked......

Rong Jingyu looked at the scene in front of him and thought of his boss, and his mind was full of these two words.

……

Wicked, no. Li Xian, but he didn't think he was awesome.

But since Ma Jiajun won the women's 3000m gold, silver and bronze final in Stuttgart, the whole country has been crazy overnight, and the company's management has worshiped him as a god.

In the 93 years of the lack of entertainment activities and the single access to information for the whole people, the sudden rise of Ma Jiajun directly set off a wave of sports star-chasing across the country.

To what extent?

Even some qigong groups with tens of millions of followers under their banner have squeezed their heads to rub the heat of Ma Jiajun, saying that the athletes in Ma Jiajun are all descendants of a certain qigong school - otherwise it would be impossible to run so fast.

But after all, this has not been officially confirmed, and the official confirmation, seen in the newspaper, the most publicized kind of Wang Junxia dressed in state-owned enterprises around the field in the photo, only the name of your wing sanitary napkin, but it is loud!

To put it mildly, Ma Jiajun's popularity in China is no less than that of any Xiangjiang singer and movie star, I am afraid that the Little Tigers and the Four Heavenly Kings are now appearing in the mainland at the same time, and Ma Jiajun's popularity may not be as high.

In these years, chasing stars is still rational, and winning glory for the country is still greater than personal likes and dislikes.

Therefore, the naming rights of the Liaoning Provincial Track and Field Team, which seemed to be useless and even stupid before, look at it at this time, it is simply a cheap and cost-effective marketing investment!

Not to mention the naming rights, even if it is just a photo of Wang Junxia wearing a five-star red flag after the 10,000-meter final, with a code cloth printed on her chest with only your advertisement, it is completely worth back a million sponsorship fees.

Since the 17th, the sales of Weiyou sanitary napkins, which have been declining for two consecutive weeks, have begun to rebound in the first- and second-tier markets across the country.

And after Wang Junxia's photo was reprinted by CCTV TV, People's Daily and other newspapers at a high frequency, the name of only your wing sanitary napkin is even more unparalleled for a while.

In Beijing, Shanghai, Guangzhou, and Shenzhen, the market share that had shrunk to 18 percent rebounded and soared, and in just a few days, it returned to 32 percent when Anerle was not launched - and is still climbing upwards at an astonishing speed

In the second-tier cities, only you protect the wings is even more sprung up, many places are sold out of stock, not to mention, many second-tier cities that you have no agent frequently call, or simply run to Bincheng to inquire about the agency.

Success or failure is not judged by sales, in terms of momentum alone, only your wings completely overshadow the Anerle that has just been launched in the same category.

And just this morning, Ma Jiajun's girls sang "Invisible Wings" before the airport also quickly spread through various TV stations and broadcasts, when it was learned that this song was the original song of the previous "Rainbow" advertisement for the wings of the sanitary napkin, a number of domestic singer agents and even the singer himself contacted Bincheng to buy the copyright of the song.

Among them, including Li You's dream lover Mao Amin.

However, Li Xian did not sell it.

This song has to be kept, according to his idea, it is to find a children's choir to record it, on the one hand as a promotional song, on the other hand, as a corporate song of Hengyuan Company.

Just don't consider this aspect, singers like Mao Amin and Tian Zhen are really not suitable for this song. Besides, the offer of 180,000 yuan, Li Xian really can't look down on it.

At this time, the copyright is very cheap and has little value.

However, it was the matter of door-to-door dealers from all over the country that made him pay more attention.

Now, although the sales of sanitary napkins have risen, but the previous sponsorship of the track and field team has hollowed out the company's old foundation, and he continues to return funds to accelerate the establishment of the plant, add equipment, expand production capacity to protect the results of this wave of marketing.

And the premise of this is money.

Before, the agency of only you protect the wings was 150,000 for first-tier cities, but as the saying goes, this time is also that time.

At that time, the only you wing sanitary napkin had just come out, and it was just a wave of advertisements in the morning time of CCTV.

The current only you protect the wing sanitary napkins, but it has been named throughout the country through Ma Jiajun's sponsorship.

He wants to play with a big ticket.

"What?"

In the office, Si Yang and Shang Fei heard that Li Xian wanted to auction the first-level agency of Weiyou Wing in various provinces, and they all thought that Li Xian was very ill.

Can this proxy be auctioned?

I've heard that there is an auction for antiques, and this thing can also be auctioned?

Li Xian smiled, and said in his heart that you have a good time, and you have never seen the first night of the auction in the hall.

Otherwise, there wouldn't be so much fuss.

Tell the two people, that is, to make them pay attention to the power of agency.

According to Li Xian's memory, the Stuttgart Athletics Championships is just the beginning, and Ma Jiajun's glory will continue in the next seven games and several other international events.

Therefore, when the brand value of only your wings is truly demonstrated, it is still to come.

persuaded his two generals, and he immediately contacted Chen Dongsheng.

Chen Dongsheng is in the capital, and since the end of the last Jiade auction, his career has been opened. Two more auctions followed, both of which were great successes.

For Li Xian, a child who helped him in his most difficult time, Chen Dongsheng was grateful in his heart, and he was worried that he had no place to repay.

Hearing that Li Xian wanted to make a small auction for your agency, he immediately promised to send someone over immediately. and invited Li Xian to go to the capital to meet and thank him for the last time.

Thinking about finding a children's choir to burn out "Invisible Wings", and then thinking about the batch of antiques at home, wanting to know their specific value, thinking that Jiade must have an appraisal channel, Li Xian agreed.

Here, Jiade's auction team has just gotten on the train, and Li Xian has arranged the company's affairs, and especially told Yan Shilin that he should be low-key recently, and he can't pretend to be forced at will in Bincheng, and he also booked a ticket to the capital.

As for Yan Shilin's face full of disappointment and asked why he didn't use this once-in-a-lifetime opportunity to add some more names to the company, Li Xian could only answer too much.

He would not tell Yan Shilin that in the next week, the national-level bigwigs will gather in Bincheng to express their condolences to Ma Jiajun.

You are a little liar who shakes M, and you continue to pretend to be bouncing for fear that you are living too nourishingly.

That same evening.

At the capital airport, Li Xian met Chen Dongsheng, who came to pick up the plane.

"Oh, Brother Chen, you've been mixing well lately!"

In addition to the airport, under the leadership of Chen Dongsheng, Li Xian came to a brand-new Mercedes-Benz 560.

This is a rare thing, as the latest flagship model of Mercedes-Benz, even foreign countries are just emerging, and there is only one situation in China - spending a lot of money to buy it abroad with US dollars, and then the whole vehicle is imported back.

I can't get it without a hundred thousand dollars.

Chen Dongsheng laughed, "Brother, brother, you think too highly of your brother." This isn't my car, I didn't expect you to come over today, entertaining a friend. I mentioned you when my friends were together before, so when my buddy heard that you were coming, I also followed, wanting to meet the strange person who knows you and has the ability to advertise on Ma Jiajun. ”

Hearing this, Li Xian scratched his head, "This buddy...... Who?"

As he was talking, the Mercedes 560 cab door opened. A shiny big head came out, and under the night view of the capital airport, the big head almost blinded Li Xian's eyes.

When he adjusted to the light and saw the man's face clearly, he opened his mouth wide.

Huh!

It turned out to be him?

Is this so rich?