Although Ma Jiajun's affairs were light and calm on the surface, Li Xian was not ambiguous at all in the specific operation.

Knowing that Ma Jiajun would soon participate in the World Athletics Championships to be held in Stuttgart, Germany on August 13, he immediately arranged for the company's competent people to go over to be responsible for the promotion of the team.

Especially for Wang Junxia of the Liao Provincial Track and Field Team, Li Xian made a special explanation.

In the face of Li Xian's attention, Si Yang, Shang Fei and others were puzzled.

It is not uncommon for enterprises to sponsor sports, and at present, a considerable part of the domestic sports industry is actually funded through corporate sponsorship. But track and field, especially women's track and field, has always been a weak point in Chinese sports.

They couldn't understand what it meant to throw a million into it and support such a track and field team that had only achieved a little bit of success in the domestic arena.

In their opinion, it is better to put this million in a second-tier city, hold a few more health lectures, and compete for the market initiative with Hengan.

In this regard, Li Xian could only repeatedly tell the team that was about to follow Ma Jiajun to Stuttgart not to take it lightly, and laughed without saying a word.

These days, with the free clinics and lectures on women's physiological health named by Hengan Anerle in second-tier cities across the country, the early advantages of Weiyou Wing have disappeared. The follow-up publicity did not keep up, and after a short period of skyrocketing, sales ushered in a decline.

People in the company are in a hurry.

But after arranging the sponsorship of the track and field team, Li Xian was quite relaxed.

Relaxed, he felt the need to talk to Hengan about the market, the future, and the possible cooperation in the future.

Hengyuan Feminine Care Products Company, formerly known as Bincheng Safflower Sanitary Napkin Factory, as one of the largest sanitary napkin manufacturers in the country, has also dealt with Hengan in exchanges and studies in various places.

Li Xian easily found the phone number of Xu Lianjie, the general manager of Hengan.

When the phone was dialed, Jet Xu seemed to be attending some meeting, and there was a commotion on the spot.

Hearing Li Xian's self-report, Jet Xu found a quiet place, "Mr. Li, I'm sorry, my friend's child's wedding, I have a lot of things on my side, please make a long story short." ”

When he learned that Li Xian wanted to communicate with him about the current market and prospects of sanitary napkins, Jet Xu smiled: "Mr. Li, I can hear that you are still young." If you were ten years older, this call would not have come in. Now Hengan is a golden flower in the market, we have nearly 45% of the national market share, do you think I have any need to talk to you Hengyuan?"

Li Xian didn't care and said his demands;

"Mr. Xu, I think your thinking is biased. We did a survey before, and the total market for sanitary napkins last year was 2.2 billion pieces. However, there are nearly 300 million consumers of menstrual products in China.

The average target group uses less than seven tablets per person per year, indicating that the depth of the market is far from being as shallow as it is now. Therefore, I think it is not a wise practice for your company to target Hengyuan in the first and second tier markets.

The current situation is that international brands such as Kao Procter & Gamble have entered China, and as local enterprises in China, Hengyuan and Hengan should join hands to deepen the market and establish the credibility of our national brand, which is the most important thing. ”

Guizhou, among a star-rated hotel.

"Lao Xu, what's the matter with you? The big guys are waiting for you, hiding here? Hurry up, hurry up!"

Hearing the call behind him, Jet Xu turned around and waved his hand with a smile.

Li Xian's phone call made him feel very interesting.

At present, Hengan Anerle is making efforts in the first and second tier markets at the same time, and the sales volume has been won again and again, and it has obtained a market share of nearly 47% of the high-end sanitary napkin market......

The world's ridiculous.

Born in mud legs, recklessly changed to run a business, after so many years, Xu Lianjie didn't believe anything else, just believe one - whoever has more money, who has great strength, can speak!

"It's a young man. ”

Jet Xu took the phone and walked towards the dining table, while sighing, "The idea is very good, dare to think of anything." But Hengan does not lack any credibility and brand influence, as for the problem of foreign intervention, it seems that you Hengyuan, an enterprise with a national market share of less than 10%, is worried.

Young man, let's not talk about whether your phone call has any elements that can't withstand the pressure of competition and come to make peace. Let's talk about the entry of foreign capital in the market, they don't know much about the Chinese market now, and when they mature, hehe, Hengan may have occupied 60% of the country's market, at that time, what do you say I'm afraid of?

As a passer-by, young man, let me give you a word. ”

"Don't take too much for granted in your mind, do business, think about how to survive first. ”

The phone hangs up.

Jet Xu shook his head, returned to his seat and picked up his wine glass, and staggered for a while.

On the other side, listening to the busy tone on the phone, Li Xian rubbed Fa Mu's face and looked at the calendar.

Well, okay.

Then we'll see.

……

Although the World Athletics Championships is a special event, its international status is not low. As an event sponsored by the International Association of Athletics Federations, the lineup and results on the Athletics Championships almost represent the fastest in the world.

Since its inception in the early 80s, almost 60% of the records in track and field have been made in the track and field championships.

However, there is not much attention paid to such an international event in China.

The Chinese team has actively participated in the championship since the first session in 83, and it is the fourth in 93. Participation is about participation, but I didn't win many awards.

In more than 40 events, including men's and women's 100, 200, 500-meter races, 4x100 relays, 10,000 meters, high jump marathon, discus shot put, javelin, etc., the first three Chinese Legions also won a javelin gold medal, a Qianqiu gold medal, a women's 10,000-meter silver medal, and two bronze medals.

So this time the Chinese track and field team went out, and the domestic media didn't take it too seriously. In addition to the entourage of the Sports Bureau, only three sports reporters from CCTV went to Stuttgart, Germany, with the group.

No one knows.

The small wave of Chinese viewers who came to Germany to watch the competition did not know, the reporters did not know, and even the Chinese track and field delegation and the accompanying staff did not know that this place was about to become the focus of the whole of China;

On August 13, the opening ceremony of the competition was held.

The next day, in the women's discus event, which started at 9 o'clock in the morning, Min Chunfeng threw a score of 65.26 meters to open up the situation for the Chinese army, won the bronze medal, and won the first award in the track and field championships.

This result did not surprise everyone, in the previous youth track and field competitions held in China, Min Chunfeng had thrown a score of 65.11.

But the discus throw that is far fat and high in the sky seems to be under some spell, destined to make this year's Tian Jin Championship dye a strong Chinese red.

In the afternoon, the shot put event was again opened.

Huang Zhihong successfully defended his title with a score of 20.57 meters, and won his second gold medal in the track and field championships again after winning the gold in 91!

One gold and one bronze success, which made the entire Chinese watch troupe jubilant! CCTV reporters immediately wrote a press release of more than 5,000 words, which was transmitted back to China along with the photos of the competition.

Early the next morning, as the news newspaper announced the results of the Chinese Legion's two golds and one bronze, the whole country was boiling!

But this was only the beginning, just when CCTV urgently dispatched a team of reporters to Germany. On August 16, after losing all the results of the men's and women's 100m, 200m, 500m and 4x100m relay in the whole morning, Ma Jiajun suddenly made a strong effort!

First, captain Liu Dong won the gold medal in the women's 1500m final with a time of 4:00.50.

A little later, Qu Yunxia broke the women's 3000m world record with 8:28.71 and won the championship! Zhang Linli broke through the finish line for the second time and won the silver medal in 8:29.25, followed by Zhang Lirong, the youngest sister of the track and field team, and won the bronze medal in 8:31.39!

In the women's 3000 meters, the Chinese track and field team won the top three!

This time, the reporters with the group did not even have time to write a press release, and directly conveyed the briefing of the competition results back to China by international distance, and CCTV News urgently inserted this news at 30 minutes.

In August, autumn will begin. However, the Chinese army in Stuttgart completely dispelled the slightest coolness that had just hit in autumn!

Hearing this news, the whole of China seemed to be standing under the blazing sun. At the Bincheng track and field training base and Ma Jiajun's training ground, countless citizens poured into the streets, holding state-owned enterprises high and shouting and cheering at the empty runway, hoping that the athletes in a foreign country could feel the enthusiasm from their hometown.

In Beijing, the people in front of the Capital Gymnasium pulled up huge banners that read "Come on, China!" and "We can!" and were excited by the sudden acceleration.

All over the country, all the newspapers that published the Stuttgart Athletics Championships were almost out of stock! And the pages that recorded the achievements of the Chinese track and field team were the objects of everyone's scramble to watch!

Many Chinese people who had no intention of going to Germany to watch the game before bought air tickets, and while calling colleagues and friends there to help grab tickets, they boarded a plane and went to Europe.

Just as these people expected in their hearts - the miracle, it is not over yet.

After only two days of silence, in the women's 10,000-meter final on August 18, the Chinese team shocked the world again.

A famous track and field athlete from Pu'er City, Yunnan Province, Zhong Huandi, a farmer's girl, led the whole course with an absolute advantage. He easily won the silver medal with a time of 31:12.55.

Wang Junxia, who was unable to train for six days due to a fever, had a fever only two days before the qualifiers, and the calf muscles were still in pain until the day of the final, but he charged forward at the last moment. Breaking the world record with a time of 30:49.30 and winning the gold medal!

After breaking through the finish line, Wang Junxia circled the field with a five-star red flag. This picture was frozen by the reporter with a camera.

When the shutter was pressed, the reporter would not have imagined that this picture would become the most classic shot in the history of the women's track and field team, and perhaps in the future.

In the photo, Wang Junxia's face was full of excitement and tears in her eyes. Behind him, the five-star red flag stained with sweat and tears fluttered slowly in the breeze.

According to the requirements of the sponsors of the track and field team, before taking this photo, Wang Junxia specially changed his number bib.

In addition to the player number of "3154", the upper and lower lines of Chinese characters are particularly eye-catching;

"Only You Protect Wing Sanitary Napkins"

“3154”

"Flying Women's Wings"

In this second, Chinese women have conquered the world!