The name Ding Sheng, Li Xian, only has a little impression, but the big face in front of him is really special.

Even if this face does not have wrinkles and stubble now, the ratio of the length of the neck x 3 still makes Li Xian confirm his eyes in the crowd as soon as he gets down the stairs and find the right person.

Isn't this the one who made a personal promotional commercial for Brother Cheng Long to become famous, and then filmed "Tough Guy"? !

Li Xian recognized Ding Sheng, but Ding Sheng obviously didn't know anything about him.

Seeing a "gold master" who was almost as young as himself, Ding Sheng's face obviously had a trace of suspicion, and when Li Xian led him to sit in the lobby of the hotel, he asked suspiciously: "Li ...... Boss, can I start by asking what you want to advertise for?"

Regardless of the future development of this person, only the present. A college student in his early twenties, the city government is not enough to cover up that kind of alertness to society.

From the other party's vigilant eyes, Li Xian decoded a lot of things.

He smiled slightly, took out a cigarette from his pocket, and handed one over, "Your mother and your wife can use it, and there are always things that you will use for a few days every month." ”

Ding Sheng sniffed the Chinese root, touched his pocket, took out a box of crumpled red plums, and then squeezed out a lighter from it, "Washboard?"

Li Xian's hand trembling as he lit his cigarette,

What kind of environment does your home have that can make you think of this thing at the first time?

"Sanitary napkins. ”

He smiled and gave the answer.

Ding Sheng's whole person is not good.

"This ...... Boss Li's business is really ...... Particularly. ”

Li Xian smiled and waved his hand, and said that he had a soundtrack for the advertisement and highlighted the requirements for women's care, and saw Ding Sheng smoking silently and fell into thought, and paused for a while before asking, "Can you do it?"

"It's not easy to do. Ding Sheng shook his head, "Five seconds is too short. Visually, it's only good to highlight one conceptual thing. ”

Afraid that Li Xian wouldn't understand, he waved his hand holding the cigarette and made an arc similar to holding a watermelon: "That's it...... There is a limit to how much information a person can absorb, and it takes a certain amount of time to get people's attention if they want to express themselves in the images. Five seconds, if you don't watch it deliberately, can only play a vague impression. If you want to highlight a topic, it should take at least ten seconds. ”

Li Xian nodded.

When discussing the morning slot with CCTV before, the leader surnamed Li gave two plans, one is to separate the morning slot into three cycles, and the other is to tie them together and broadcast them in three segments. The duration doesn't have to be controlled within five seconds, if it is in the form of a simulcast, it adds up to fifteen seconds.

That's not a problem. The key is, how to do the advertising content.

Ding Sheng smacked his lips, a big man, obviously not very familiar with this woman's intimate products. Snuffing out the cigarette in his hand that was about to burn to the filter, he waved his hand, "Boss Li, we'll study the advertising content later." I would like to ask, where are you going to run this advertisement?"

Seeing that the other party was still suspicious of him, Li Xian took out the contract in his bag and put it in front of Ding Sheng.

"CCTV Commercial?!"

Poof,

Holding the contract, Ding Sheng was excited, and even leaned up with a chair.

……

Ding Sheng's whole body became excited.

He really couldn't imagine that the guy in front of him, who was about the same age as himself, would post a CCTV advertising project on the door of the Nortel dormitory building to find someone to do!

For a film school student, such an opportunity is undoubtedly equivalent to a big cake falling from the sky!

Happiness came too suddenly.

Ding Sheng, who was greatly encouraged, immediately asked for a pen and paper at the front desk of the hotel and began to study the content of the advertisement with Li Xian.

As a student of Nortel's Fine Arts Department, Ding Sheng's painting skills are very good. Even the sketch on the notebook is very picturesque.

In the morning, Li Xian thought of two ideas by himself, but it may be unprofessional reasons, and he can't always associate ideas with concreteness.

Well, to put it simply, there are brains, but no technology.

After Ding Sheng didn't get his point in several ideas, Li Xian said his thoughts.

Hearing Li Xian's creativity, Ding Sheng's pen moved. In a short time, a cloudy cityscape and a stick figure with a rainbow hanging in the sky appeared in front of the two.

These two paintings not only made Li Xian's eyes shine, but also made Ding Sheng praise.

And when Li Xian gently hummed the music that did not exist in this era, Ding Sheng simply threw the pen on the table.

"Boss Li, what you need is not a planner, nor a director...... What you're missing is a bunch of workers. ”

That night, Ding Sheng squeezed directly into Li Xian's guest room, and spent the whole night enriching Li Xian's advertising planning.

Fifteen or sixteen sketches were drawn alone. It wasn't until he was sure that he had a complete plan in mind that he slept on the smoky carpet of the guest room.

The next day, after coming out of the hotel, Ding Sheng returned to Nortel to gather the small team that had planned to shoot his graduation work, rented equipment, and found an ordinary-looking female classmate of the acting department according to Li Xian's request, and the salary of a hot pot every day, deceived a group of students from the art department and spent a week doing the animation part, before finally finishing the advertisement.

In fact, the content of the advertisement is quite simple, but according to Li Xian's creativity, the advertisement has high requirements for the weather. The small team waited for four whole days before catching a cloudy day.

When the background music, animation part editing, and voice-over advertising sound were presented in front of Li Xian, the picky owner was finally satisfied.

Looking at the finished film in front of him that wants a picture and content, he encouraged himself.

It's a advertisement!

On the day of the film, Li Xian took the finished film to the CCTV Advertising Department and submitted it.

……

CCTV Advertising Department, when I heard that the person who made sanitary napkins really made a film and sent it over for review, the planners in the planning team were curious. Whether you have a job in your hand or not, you have all come to the technical side.

Looking at the tape with the label that reads "Only You Sanitary Napkin Advertisement - "Rainbow"", Gao Gaozhi looked left and right twice: "Yo hey, look at the length of the film, it seems to be still fifteen seconds, hey? Which company the does this? Take all the work of 100,000 yuan? Poor and crazy?"

Xiao Liu, who was in charge of the audit, grinned and took the tape back from Gao Zhi's hand, "What advertising company did it, I specially asked when I sent it, it is said that Party A found a few students in Nortel and planned it by himself." ”

Hearing this, Gao Gao Zhi clapped his hands, pointed to the belt and smiled at the colleagues around him: "Comrades, I have seen it for a long time! I can't believe our CCTV plan, go to Nortel to find students to do it, what kind of spirit is this? This is the spirit of not being self-interested and benefiting others, selfless dedication, and taking 100,000 yuan to go to the water! This is especially the spirit of striving for perfection and being extremely forced to work, comrades! I especially admire that surnamed Li, who is so special and is doing business, and the whole business world is Bethune! Noble! Really noble!"

Hearing that he was stinky and poor, several young women in the group then laughed;

"Okay, Lao Gao, it's also a skill that people can make 100,000 yuan. However, I have also contacted some bosses in the Northeast before, and I feel that they are quite bold and upright, and it is really strange to be so picky. ”

"Oh, don't talk nonsense, hurry up and release it to see what level Nortel is. ”

Just as everyone was giggling here, Director Tan walked over with a stack of documents. Seeing that everyone had left their posts, I was a little displeased.

But when she heard that she was not satisfied with the plan in the department before, she made a film and sent it for review, and she couldn't help but be curious, so she directly let the technology release the tape.

The advertising sound was quickly visible on the device.

In a soft and beautiful guitar accompaniment to a cappella.

The first scene is an ordinary-looking girl, looking at a pool of blood on the bed and frowning, then opening the curtains and seeing the rainy day outside, slightly lost and depressed.

As soon as the picture turned, the girl came outside with an umbrella, but was blocked by a wide ditch in the rain.

At this moment, the girl accidentally dropped a piece of sanitary napkin with wings in her hand into the ditch. Just when the girl was annoyed, she saw the sanitary napkin "Wow!", and sucked all the water in the ditch dry!

Then, an unobstructed avenue appeared in front of the girl! At the same time, the heavy rain stopped and the sun appeared. A rainbow in the distance, across the sky!

"I know that I have always had invisible wings that take me to fly and fly through despair. ”

After the background music ended, a gentle female voice sounded: "Only you protect the wing sanitary napkin, give women the most intimate care." ”

Then, the screen turns into an animated clip. A mosquito with a round belly landed next to the girl's bed, and finally stopped on the sanitary napkin with small wings.

The result is "Whew!" was sucked into a dry corpse.

"Brand new wood velvet pulp absorber, super absorption without leakage!"

Click.

At this point, the strap is finished.

Looking at the screen of the device that had been blackened, the entire technical department fell into silence.

In the silence, several female comrades who were in the menstrual period resisted the urge to change the sanitary napkin.

After seeing this advertisement, they instantly felt that their thighs were sticky - so uncomfortable.