"This ......"

"No, this is really done by Nortel students......? It's not low. The picture, content and selling points are all outstanding, which foreign advertising company made this, right?"

"What's the song here? Why haven't you heard it?"

"yes, yes, good music!"

It was a long time before someone muttered a few words in a low voice.

In the midst of a whisper, Director Tan Xisong put the folder in his hand under his arm and applauded gently.

This is somewhat abrupt.

And no one responded.

After applauding himself, Tan Xisong swept his gaze over the planning team and spoke: "You always think that it is unreasonable for people to be picky, and you think that you have fulfilled your responsibility. Do you see it now? Is it reasonable for people to look down on your plan? I think I am CCTV, and I think I am standing at the top of the pyramid of this industry, but think about it, if you don't have the signboard of CCTV, are you worthy of the word top?"

Gao Zhi in the crowd dodged his eyes, silently took a step back, and felt his face burn in panic.

In the eyes of the staff of the advertising department, in fact, they didn't take this female leader who was just 43 years old this year and recovered from the navy too seriously.

In fact, since taking over the advertising department, Tan Xisong's leadership style is indeed soft. It made her seem a little too talkative, too forceful.

But no one thought that this advertisement, which caused a small turmoil, would become Tan Xisong's reliance.

On the same day, Tan Xisong, who had just taken office, used the advertisement "Rainbow" and the service consciousness of the previous planning team as an argument, and put forward the reforms that had been proposed before, but could not be implemented due to internal resistance from the advertising department.

The core of the reform is to improve the market service awareness of the CCTV advertising department and accelerate the process of complete commercial operation.

On this day, the capital was bathed in heavy rain, rumbling thunder, towering in the CCTV building on the middle of the East Third Ring Road, and a prelude to change was kicking off.

………

Li Xian didn't know that he had set off a storm on CCTV.

After getting the approval receipt from the advertising department, he first called Ding Sheng to the hotel and slapped the 100,000 yuan prepared in advance in front of Ding Sheng. Then, he contacted Bincheng and asked the company's business department to immediately inform the salesman who was contacting agents in various first-tier cities that the CCTV advertisement had been finalized and would be broadcast in the morning slot in the near future.

In the next few days, just when he took the lost Liang Yonghe to relax in various scenic spots in the capital, Hengyuan Company, which had just finished sorting out all its business, began to exert its strength!

In first-tier cities and second-tier cities with large populations, the agent network has been rolled out in a very short period of time, and these agents, in a very fast time, use their own marketing network to spread the first batch of sanitary napkin products for you in shopping malls, small and medium-sized supermarkets, convenience stores, daily chemical stores and even grocery stores.

With the completion of CCTV's stalls, the sanitary napkin advertisement "Rainbow" was broadcast in the morning time.

In the 90s, although domestic advertising already had a certain technical level, it was generally maintained at a relatively low level in terms of aesthetics and ideas.

Looking at CCTV's current advertisements, they can be roughly divided into several categories: simple and crude emphasis on functional categories, such as the extremely brainwashing Lefuling's "We Are Pests". The second is the star category, which is generally to invite a star, preferably from Hong Kong and Taiwan, and swear by Hong Kong and Pu that "xx I only use oo!".

Then there is the non-advertising law, which basically makes the advertisement not look like an advertisement. One of the best is Dabao, looking for a group of group members, and then the picture is marked with identity labels such as "factory female worker", "primary school teacher", "news reporter", etc., chattering a lot, and finally the whole sentence "Hey!

It's just like a real person, yes.

This is domestic.

Foreign advertising is obviously high-end, but cultural and regional differences make it difficult for foreign companies' advertising to be grounded.

For example, Toshiba's "Spit Thin Baba, Spit Thin Baba, Spit Thin Baba in the New Era!" is a direct and complete Toshiba Japanese version of the advertisement.

And after the broadcast of "Rainbow", which has a fresh and delicate picture style and a caring theme, it immediately became a bright spot among many boring advertisements!

Capital.

Inside a quadrangle.

Early in the morning, the smoke and fire permeate this ancient and unique dwelling. Xiao Wu, an employee of the Electric Power Bureau, wore cloth shoes, put down the newspaper and the large tea jar and looked at the quartz clock.

Seeing that the time had reached seven o'clock, seeing the sleepy-eyed son sitting on the table waiting for dinner, he couldn't help but stretch his neck and urge: "Juanzi, you should hurry up! The children are going to school soon!"

Next to the kitchen stove, Zhang Juan covered her stomach and wiped her sweat, and responded weakly, while using a shovel to bring out the dishes in the pot, and hurriedly brought them to the table.

Seeing that the plate of scrambled eggs was not the right color, the bear child who picked up the chopsticks pouted: "Mom, your eggs are all scrambled Huba! How can you eat this? Dad, I don't want to eat it, or let's go out and eat wontons."

"Oh, let's deal with it, your mother has been grinding all morning, it's almost seven o'clock, where is the time for you to eat wontons?"

Zhang Juan ignored the two of them, padd her hands with a rag, brought the steaming rice cooker liner to the table, and then sat on the folding table.

The father and son, who looked at the tangled food on the table, didn't notice Zhang Juan's strange appearance, and picked up the bowl while muttering.

At this moment, a pleasant guitar sound sounded on the TV, attracting the attention of the family of three.

See the sanitary napkin that absorbs the water in the ditch and allows the heroine to be unimpeded, and then see the rainbow after the wind and rain. After being uncomfortable all morning, Zhang Juan's eyes turned red after a long morning, and she slapped her chopsticks directly on the table.

The two men who were eating with their brows twisted were stunned for a moment, and saw Zhang Juan's tears crackling down.

"You two white-eyed wolves, you might as well have a sanitary napkin!"

Looking at Zhang Juan, who turned his head and ran to the back room and was lying on the bed and crying, the son of the outhouse scratched the back of his head: "Mom, what's wrong with you?"

Beside him, Xiao Wu thought about the advertisement just now, thoughtfully.

"Son, your mother is not feeling well today, you go to school by yourself. ”

"Then why are you going?"

"To your mother...... Buy sanitary napkins to ......"

.......

The advertisement of "Rainbow", which is full of care for women's special periods, was broadcast on CCTV, which to some extent satisfies a need that has been ignored by tradition and forgotten that women's menstrual periods need to be cared for.

With the beautiful background music melody, as well as the delicate and sensitive understanding and attention to women's special period in the advertisement, the product of Weiyou sanitary napkins has gathered popularity in major cities across the country in a very short period of time.

And in the short fifteen-second advertisement, "I know that I have always had a pair of invisible wings, flying with me through despair", has also become a lyric that the majority of women often hum when commuting to work or cooking housework at an exaggerated speed. Even after the advertisement was broadcast, someone wrote to CCTV to ask about the full version of the song.

One of the most inconspicuous morning advertisements is on fire.

And what followed was a surge in the sales of sanitary napkins!

Bincheng safflower factory, the original sanitary napkin sales are good. But at its busiest time, it is only possible to run ten production lines at the same time. But after the advertisement was broadcast, these ten production lines started the mode of continuous rotation.

There are more than 400 employees in the whole factory, and two shifts can't even meet the orders from the agents.

In order to grab the goods earlier, the Beijing agents who are closer to Bincheng even specially sent people to sit on duty and arrange the delivery directly in the warehouse of the safflower factory.

And more than a dozen other agents were not to be outdone after learning about this time, and directly sent people over to take charge.

In the state of booming production and sales, the 10 production lines of safflower cannot meet the market demand at full capacity! The bill of lading in the warehouse has even become the object of resale by the warehouse manager - a bill of lading for 100 boxes of sanitary napkins will be fried to 500 yuan!

If the company hadn't found out in time and fired the employees involved and arranged the delivery according to the regional agent level, I am afraid that the price would have soared.

When Li Xian returned to Bincheng with the depressed Liang Yonghe, in just one week's effort, among the four first-tier cities of Beijing, Shanghai, Guangzhou and Shenzhen, only your sanitary napkin, a new product that was not well-known before, has achieved a market share of 15% from almost zero sales!

This is simply a miracle of advertising and marketing.