Lin Qiang had heard Chen Ran introduce Guangzhou Fuhuang Real Estate Agency Co., Ltd. before.

Without him, in line with the principle of knowing and knowing the other, he must have a comprehensive and in-depth understanding of the industry, and Fuhuang Real Estate Company is a successful model and benchmark in the real estate agency industry in Guangzhou, which naturally attracted his attention.

Founded in 1998 in Xiangjiang, Fuhuang Group is a large-scale comprehensive enterprise mainly engaged in real estate agency business, involved in property management, surveying and valuation, mortgage agency, asset management and other fields. At the beginning of the new millennium, a joint venture company was established in Guangzhou, officially set foot in the Chinese mainland market, and in 2002, an independent operation of Fuhuang (China) Real Estate Agency Co., Ltd. was established, relying on the background of Xiangjiang, adhering to the management concept of "professionalism and focus", and relying on the successful experience and model in Xiangjiang, adopting the flexible and adaptable strategy of following the trend, rapid expansion, it took less than two years to complete the layout in Guangzhou, and set up nearly 100 intermediary stores in the city. The brand image of integrity has won a good reputation in the market, and since the previous year, it has accelerated the pace of development, entered the mainland cities, and quickly became one of the largest enterprises in the domestic real estate agency industry through a large number of acquisitions of local intermediary companies, and quickly achieved localization integration.

Lin Qiang also knew about Duan Ruisheng, his ancestral home was Taishan, China, he was born in Xiangjiang in 1960, graduated from Xiangjiang University in 1982, and then went to the United Kingdom to study for graduate and doctoral studies, and after returning to Hong Kong, he worked in the famous Cheung Kong Industrial, responsible for real estate market research and analysis, and joined the Fuhuang Group established less than a year ago in 99, starting from the grassroots level, participating in the planning and sales of real estate projects in China and Hong Kong, and entered the management two years later, and was sent to Guangzhou by the headquarters in 2002 to prepare for the establishment of an independent operation of Fuhuang (China) Real Estate Agency Co., Ltd., and at the same time served as Fuhuang (China). Managing Director of the Company and General Manager of Guangzhou Fuhuang Real Estate Agency Co., Ltd., he was promoted to President of Chinese Mainland of Fuhuang Group in 2006.

After Duan Ruisheng and the secretary said goodbye and left, Lin Qiang took the business card in Li Wan's hand and looked at it, and said, "You should find time to go to Fuhuang Company to have a look." ”

"You are the general manager of the company, of course you have to walk in the front desk, you see that Mr. Duan only sends you business cards. Lin Qiang said with a smile.

Chen Ran patted him on the shoulder and said that he could rest assured, this is the strength of the real estate company.

Lin Qiang hurriedly said that he and Li Wan were going to Yangzhou, so they would not attend the luncheon, and asked Chen Ran to attend on behalf of the real estate company.

The development of the northeast side of Yangju is already in full swing, and the city government has decided to launch another land auction for the northeast side after New Year's Day.

This is also the main purpose of his appointment with Lin Qiang tonight.

Another reason is that the city has decided to set up a municipal mineral company led by the Bureau of Land and Resources to promote the development of mineral resources in Yangzhou.

Li Wan drove directly back to West Lake Villa to visit her parents, while Lin Qiang returned to the office of the Hot Spring Villa Club, where he had to make some preparations for meeting Zhang Weiquan in the evening.

The new trend brand real estate company has been very successful in the agency of Yunshan Haoyuan, has attracted his attention, but did not pay too much attention, after all, a single case can not explain anything, and the main direction of the real estate company is the full agency of the real estate, and the main direction of the Fuhuang company is the real estate market research and analysis and real estate project marketing planning and second-hand real estate agents, at present, their own company has not directly participated in the overall sales of the real estate, just accept the entrustment of the developer, for the real estate marketing planning, including for the real estate to make accurate positioning, establish a personalized product market image, the implementation of the corresponding promotion and the development of specific sales plansand provide on-site guidance to the developer, while the specific sales of the property are carried out by the developer's own sales department.

Of course, the nearly 100 intermediary stores under its name also bring huge income to the company in the business of house sales, leasing and mortgage agency. However, the intermediary stores are mainly second-hand houses, and since the middle of this year, Duan Ruisheng has begun to introduce a small number of high-quality first-hand properties in the intermediary stores.

It wasn't until he received the news that Yale Capital handed over the real estate to the real estate company as a full agent, and it was the developer who took the initiative to ask the real estate company for cooperation, that Duan Ruisheng realized that he had underestimated the real estate company.

He didn't expect that the little-known trendy brand real estate company would have such courage and confidence, dare to set sales targets with developers, and agreed that if the phased goals cannot be completed, the real estate company will not charge penny agency commissions, and will have to bear the huge advertising investment in the early stage.

He paid special attention to the marketing advertisements made by the real estate company for the city of Yale, and found that the professional level of the advertisements planned by them was no less than that of Fuhuang Company, and even launched a video advertisement that was widely watched and broadcast on the TV station during prime time. According to Duan Ruisheng's professional estimates, the real estate company's advertising investment this time will definitely not be able to come down without millions of yuan.

The financial strength of the real estate company itself should not be underestimated!

After exchanging pieces with Li Wan on the spot, Duan Ruisheng went to visit the unique personalized sample room, and returned to the sales hall to personally learn more about the sales process of the real estate company from the sales staff, and when he learned that the real estate company solemnly promised on the purchase contract that within one month after the formal signing of the contract, he would ensure that the house decoration would be completed according to the decoration plan selected by the buyer and delivered on time, Duan Ruisheng could no longer sit still.