A month has passed in the blink of an eye, and it will soon be Christmas for Westerners.

Americans' Christmas is equivalent to the Spring Festival of Chinese, and there are two days before Christmas, every household begins to put up lights and begin to prepare, people decorate the house with colorful Christmas lights, Liu Lang's neighbor's yard also erected a two- or three-meter Christmas tree, which is full of Christmas candles, Liu Lang's family will certainly not celebrate Christmas, but the festive atmosphere still infects everyone, and they have also gone to the street to buy goods.

Liu Lang's family has long been familiar with the neighbors, even if Liu Donglai and his wife's English is still very lame, but they can also listen to the other party in sign language, and those neighbors also know Liu Lang and know that he is a little genius, so they also go to Liu Lang's house as a guest when they are fine.

Liu Lang has been very "hard" this month, in addition to going to the library every day to consult various materials, he also found all the teachers in the School of Engineering, and asked them for advice, the teachers were very satisfied with Liu Lang's curiosity, without any private secrets, and told Liu Lang what he knew, his brain was in full load every day, and similarly, this benefited Liu Lang a lot, and there was great progress.

Christmas in the United States is very lively, and Liu Lang's family has also prepared goods for the holiday, but Liu Lang can't celebrate the holiday with his family, so Knight came over and asked Liu Lang and him to participate in the NBA Christmas game in New York, the two sides are the Bulls vs. the New York Knicks.

Christmas battles are an all-time tradition to add a little fun to the holidays, not just basketball, but also rugby and ice hockey.

Before President Stern took over the NBA, basketball had become the third sport in the United States, and it couldn't be compared with football, and it was a lot worse than ice hockey, mainly because these players were too messy, drugs, fights, Chaotic private life, these negative effects have discredited the league, and Stern has done nothing in the past two years since he took over, just to forcefully rectify these players, drug addicts, bans from fights, fines for inappropriate private life, especially for those black players, stipulating that they must be dressed neatly when entering the gym, and no mess is allowed.

At the beginning, many players were still very dissatisfied, and they united to boycott, but Stern was merciless, and punished those who violated the rules, and they complained bitterly, you must know that Stern is a Jew, with a super high IQ and management talents, how can those athletes with developed limbs and simple minds fight him?

After more than a year of rectification, the league has improved a lot, and the players are a lot more honest.

With his own problems solved, the next step is to build his own brand, and Stern's idea is to promote a superstar policy, vigorously introduce players with superb skills and charisma, and shape him into a super icon, and then attract fans.

In the past few years, the most famous stars in the league are, of course, "Magic" Johnson and "Big Bird" Bird, two people known as black and white heroes in the East and West, and the teams of the two Lakers and Celtics also take turns in the championship position, and there is almost nothing else to do.

The league originally wanted to vigorously promote the two of them, but although these two are very strong, after all, they have been in the league for some years, they are old players, fans have long been familiar with them, and their potential is almost at the end.

It was during this time period that the '84 golden generation appeared, and the young people of Jordan, Olajuwon, Barkley and Ewing were born, which immediately caught Stern's attention.

Especially Jordan, the way he plays is different, he is simply flying in the sky, his movements are chic and elegant, and his fighting spirit is not comparable to other players, 100% invested in victory.

So Stern felt compelled to make Jordan an iconic star in the league.

Of course, it's not just Jordan, but Barkley, Drexler, Olajuwon and others who have all become Stern's targets.

It was also at this time that Nike was born and signed Jordan for $2.8 million in seven years.

The price of 2.8 million yuan in seven years is not low, with an average of 400,000 yuan per year......... Well, this price is really not worth mentioning in 20 years, but it is a high price in 85 years, Jordan's annual salary this year is only 600,000 US dollars, which is already the highest among rookies, the average rookie is about 200,000 or 300,000 yuan, and the player selected in the final round of the draft is only 60,000 or 70,000 US dollars.

It can be seen that the average annual endorsement fee of 400,000 yuan is already very high, and a seven-year long-term contract is signed at once, which means a lot of risks.

Although Jordan is very talented, who knows what will happen to him in the future, what if he gets injured? What if he "doesn't study well"? You must know that there are many black people in the league who don't want to make progress when they have money, after all, they don't have the smart minds of white people.

When Knight asked Jordan to sign a contract, he only wanted to sign with him for five years, but Jordan and his team wanted to sign for seven years at a time, but they were afraid that they would be injured and there was no guarantee, so Knight was very hesitant, and finally made up his mind to sign a seven-year contract with Jordan under Liu Lang's remote "control".

Stern knew that Nike and Jordan signed this contract, but in his heart he was actually not satisfied with this contract, not because of money, but because he felt that Nike was too small, so small that he had never heard of this company before signing a contract with Jordan. In fact, Adi also wanted to sign a contract with Jordan, but they only gave Jordan a seven-year contract of 2.1 million, which was 700,000 less than Nike, and finally Jordan chose Nike, which was almost not famous.

These are all personal actions, and the alliance has no right to interfere.

What happened next was completely unexpected, as Nike, a little-known small company, launched the "Samsara" sneaker in a short period of time, and this pair of shoes was groundbreaking, and the surreal ostentatious style created a completely different sneaker situation, which immediately made people remember Nike.

Then he launched the "air1" with Jordan as the main feature, that is, the Flyer generation of sneakers, with the "different" advertisement set off a boom again, just these two sneakers made Nike a hot sports equipment manufacturer in the United States, and at the same time made Jordan, a talented player, a household name, and his fame has surpassed those old stars.

Stern was about to start "making stars" and was still thinking of various ways, but Nike made Jordan famous by only making two sneakers, which is simply the "savior" of the alliance!

Stern specially met with Knight, Knight wanted to make Jordan the No. 1 star in the league, and Stern also wanted to use the appeal of the star to make fans pay more attention to basketball, and the two had the same opinion.

Since they shared a common goal, the two of them immediately became good friends.

https:

Genius one second to remember the address of this site:. Mobile version reading URL: m.