Nike took off strongly, and only a few months after the "Flyer" generation, it launched the "Flyer" second-generation sneakers, which once again attracted everyone's attention, but it was not over, followed by the popular slogan "JTDOIT", followed by the first release of the world's first running shoes, and the TV commercial of "Let's Exercise" that was enough to go down in advertising history.

Nike launched its running shoes at the end of November, selling a million pairs in less than a month, and subsequent sales are still booming, which also set a record for the sales of sneaker brands, far exceeding the brands listed by Adi and Puma at the same time.

It can be said that Nike has become the most well-known sneaker company in the United States after this combination punch, and the limelight is so strong that Adi and Puma, the two old companies, find it difficult to resist.

But it can't be helped, the design of these four Nike shoes is too perfect, and all aspects are beyond the sneakers of the same era, which gives people a feeling as if Nike is a futuristic company.

Nike's meteoric rise has also made Stern interested in it.

He found the information of Nike, the information is very simple, this company was founded in the early seventies, the first ten years were small fights, the highest annual income is only about 10 million US dollars, about equivalent to a year to sell more than 100,000 pairs of shoes, the company's development is in 85 years, that is, last year, more than a year to launch four new shoes, all of them are big sellers, can not be stopped, this is very problematic.

It stands to reason that the company's development is gradual, each product has continuity, and there are few subversive changes, but Nike has broken this law, and the "reincarnation" shoes are completely different from the previous shoes, and even different from any brand of shoes, and the same is true for the three brands after that, each of which has an independent style, but each one is obsessed, and the change of style is simply arbitrary.

Naturally, Stern was also curious, so he found Knight again.

The last time he approached Knight, he still had a sense of superiority, but this time, the status of the two sides was almost the same, and even Stern had to flatter the other at this time, because Knight's "star-making" movement was obviously more sophisticated than him.

Stern asked about these shoes, and Knight didn't hide it, and directly told Liu Lang about it.

It's not that Knight is not strict-mouthed, but he knows that Liu Lang and Stern have a relationship, and Liu Lang once told him about this.

Stern didn't react at first, but was shocked to learn that this Liu Lang was the same kid he met at the Los Angeles Olympics two years ago.

This little prodigy made a deep impression on him, and he put forward the idea of promoting Jordan's strategy at that time, which coincided with his strategy of "making stars", and now it is even more surprising to learn that Liu Lang is the designer of these sneakers and a major shareholder of Nike.

Later, Knight told Stern that Liu Lang was in college at Stanford, and Stern invited Liu Lang to come to New York to watch the Christmas War with him.

Liu Lang didn't shirk Stern's invitation, anyway, he has been overworked recently, and Stanford University has a half-month Christmas holiday, so he happened to go to New York to relax and meet Jordan.

Liu Lang and Knight came to New York, of course, Sun Hu still did not leave an inch,

On the morning of December 24, Liu Lang, Knight, Sun Hu, and Lin Zequan arrived in New York.

Liu Lang called Lin Zequan to let him get in touch with Stern, and Lin Zequan was still a little worried, because he studied civil law and commercial law in college, and he didn't know much about sports law.

However, Liu Lang told him that the NBA is a commercial league, everything revolves around the word "money", the purpose of players playing is to get high wages, and the purpose of the team is also to make profits.

This is Liu Lang's layout, seemingly casual, but in fact they are all preparing for the future, the future value of the NBA league is more than hundreds of billions of dollars, it is a cornucopia, all companies that can have some connection with it have made a lot of money, the most successful are companies like Nike, Adi, as well as agent companies and beverage companies, and those sports TV stations have also made a fortune, as for lawyers, they are naturally not bad, which industry has no lawyers

If Lin Zequan has the courage to participate in the NBA now that the scale is not so big, no other use, no other use, as long as he "pleases" Stern, he will make a fortune by relying on this big tree in the future.

The headquarters of New York is located on Fifth Avenue, the most prosperous island in Manhattan, the most prosperous area in New York.

The NBA was founded in New York on June 6, 1946, when it was called the "American Basketball Association", or BAA.

In the fall of 1949, when the People's Republic of China was founded, the BAA merged with another basketball league, the NBA, to become the "National Basketball Association", which is now the NBA, and there were only nine teams that year, until the Chicago Bulls joined the tenth team in 1966, and during this period, the Celtics won eight championships.

Later, there were always people who said how good the Celtics were, and Russell, known as the "Lord of the Rings", couldn't wear his championship ring on both hands, but there were nine teams in that year, and the chances of winning a championship in such a league were much higher than in the league of more than 20 teams later.

In fact, even now in 1986, there are only 23 teams in the league, which is seven fewer than the time period before Liu Lang crossed.

Liu Lang was a basketball lover in his previous life, he began to watch the NBA at the age of fifteen or sixteen, when the country was recorded and broadcast, and every Thursday on the second channel for about half an hour, every time at this time he sat in front of the TV and watched the bloody game scene, it was at this time that he knew Jordan and Barkley's gang.

Later, the influence of the NBA became bigger and bigger, with live games, Liu Lang not only went to watch these games, he also collected a large number of magazines and books about the NBA, especially during college, these books and periodicals alone saved more than 100 books, stacked up almost half a person high, not to mention the basketball newspaper that must be bought every week.

So he knows a lot about the history and interesting facts about the NBA, and probably knows more about it than some basketball reporters today, after all, he is in the era of the Internet of information explosion, and the speed of obtaining information is much faster than now.

However, although Liu Lang is very familiar with the past and present life of the NBA, he has never been to the NBA headquarters in his previous life, in his opinion, the NBA headquarters that controls the world's top sports leagues should have a building of its own, just like the two buildings that have just passed are signed "", this is the property of the future American mad president family, there are three skyscrapers in New York City alone, the family is of course very rich, but it is still a lot worse than the NBA league, but in fact it is not the case.

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