What tea is not tea... Don't talk nonsense!I'm drinking coffee now!)

Click on the Orange Ticket Filmmaker's Column: Su Lun, 2016 works: "Beijing Meets Seattle: A Love Letter", "Please Answer 1998"...

"Sunshine Sisters", theme: youth film;

It's gone...

But it's scary enough!

The last youth film directed by Su Lun was called "Twenty Years Old Again", and under the attack of "Dragon Gate Flying Armor" and "Jinling Thirteen Hairpins", it won 468 million box office!

It was 2011!

Today's Su Lun, the No. 1 female director at the mainland box office, "My Little Black Dress", "Beijing Meets Seattle"...

has a word of mouth, a box office, and beats the so-called talented female director!

What about Lu Xiaoran?

In the Chinese film industry, the first filmmaker of the younger generation, maybe this 'young generation' can be deleted...

The two are working together again, although the lineup has not been announced, but it is enough to make people reverie...

Especially in "Journey to the West", the Spring Festival file is set for next year-Tsui Hark + Zhou Xingxing + Brother Fan...

Many people are worried about whether "Sunshine Sisters" was released in a hurry to deal with the lack of "Journey to the West"...

Lu Xiaoran explained on Weibo: The script of "Sunshine Sisters" was released at the same time as "My Little Black Dress", the script is very mature, and I check the quality, please rest assured!

……

On March 4th, three new films, "Ip Man 3", "Zootopia" and "Orphaned", were released, ending the streak of "Mermaid"...

"The Mermaid" has been crowned for 25 consecutive days!

Among them, 40.5% of the films in "Ip Man 3" won a box office score of 147 million on the first day;

"Zootopia" had 14.6% of the film schedule, with a box office of 22.462 million on the first day;

"Orphaned", the first day of the film schedule was 19.8%, and the box office was 37.13 million...

The word-of-mouth of "Zootopia" exploded, to what extent - there are almost no bad reviews, and the Douban score has reached 9.4 points!

The North American praise rate is 100%, a record...

It is foreseeable that with a strong reputation, "Zootopia" will definitely be able to counterattack all the way...

"Orphaned", the theme is very clear: it describes the state of a parent who has found his child after 15 years.

It's a very simple white drawing technique, no plot, road movie!

The only part that can be called tears is probably the dialogue between Mr. Li Xuejian and the monk: I always don't understand why my son lost it.

The monk replied: He came, fate gathered, he left, fate scattered, you look for him, fate arises, you don't look for him, fate is destroyed. The road you have traveled and the people you have met have their own reasons and fates...

Every inch of land, you have been born and died on it. Every sentient being has been your parent and has done a lot of good deeds.

You have no choice, you have to give comfort to others, you can only seek solace in religious philosophy...

So, it doesn't feel so good...

Fortunately, the wonderful performances of Mr. Li Xuejian and Peng Yuchang covered up this flaw, and the whole movie looked natural, with a Douban score of 7.6 points...

Okay, after the two secondary movies, let's focus on "Ip Man 3"!

Why the point?

Because the fraud of "Ip Man 3" is a certainty - it is very rare to be criticized by the above without naming it!

Generally speaking, movie box office fraud is mostly a simple pursuit of high box office, and in the first few days of the film's release, the filmmaker and the distributor pay their own money to buy the box office to create momentum for the film and attract audiences who are not strong in the purpose of watching the movie, thereby driving the subsequent real box office growth.

However, "Ip Man 3" is different, the distributor stimulates the secondary market through the box office of "Ip Man 3"...

The publisher of "Ip Man 3" is engaged in finance!

In fact, it is unreasonable for those who engage in finance to enter the film industry...

No matter what industry financial innovation is, it must be based on the premise of healthy assets - any securitization of non-performing assets will eventually hollow out the industry.

Securitizing the box office as an asset may be seen as a kind of financial innovation in the film industry, but injecting water into assets and covering up the hollowness of assets with blown bubbles is no different from cheating on the gambling table.

This is no longer 'abnormal' competition can be written, it is directly said that it is illegal!

You buy the box office yourself, and then cut the leeks through the secondary market ...

Chinese films should never be the carrier of Ponzi schemes, and filmmakers should never become intermediaries for retail investors and ordinary people!

Movies themselves belong to an industry that relies on content innovation, and once it is driven by the so-called financial innovation with box office buying as the essence, content innovation will lose momentum.

And capital will soon step on the dry corpse of the film industry and go to another industry to continue to suck blood!

To put it simply, the distributor of "Ip Man 3" is engaged in a P2P Ponzi scheme, guaranteeing 1 billion to himself, using P2P money to guarantee the movie, and then using the box office book number of the movie to make a false standard, and using the fake performance of the high box office to give the people who vote for P2P beautiful book numbers, so as to attract more people to invest money into his P2P...

Then, there was a real fire on it!

I guess I didn't expect these people to have such a good time - Lao Tzu will loosen your policies and give you financial encouragement, not to let you make money in the name of the movie!

On the evening of March 6, it was officially promulgated: "The Film Bureau Solemnly Expresses Its Attitude on the Special Governance of the Film Market", which is roughly as follows:

Recently, during the special governance of the film market across the country, some films and some theaters have appeared at a certain point in time The phenomenon of false pomp and water injection at a certain point in time has seriously interfered with the booming Chinese film industry and undermined the market order.

"Individual films" refers to "Ip Man 3".

In order to maintain the order of the film market and create a fair and competitive market environment, the national film ticketing comprehensive information system and various ticketing platforms will not count or recognize the box office obtained by illegal means, and the box office data that have been included in the platform will be eliminated;

Order producers, distributors, ticketing parties, theaters, and theaters involved in the conduct to immediately stop the improper marketing behavior, and will deal with them in accordance with laws and regulations, depending on the severity of the circumstances;

At the same time, institutions that have caused serious adverse consequences will be re-approved for their admission qualifications.

can become the first film to be strictly ordered by the Film Bureau to be "not named", and "Ip Man 3" is not in vain to go in the market!

……

Being criticized without being named is nothing...

What really affects is the public's distrust of the film industry!

Especially the distrust of domestic films!

"Orphaned" won 140 million box office in the first weekend, but the total box office failed to exceed 300 million, stopping at 296 million...

Qingming file, the box office of "Hot Pot Hero" stopped at 660 million...

"Hot Pot Hero" is heading for a box office of 1 billion, directed by Yang Qing, Chen Kun + Lei Jiayin + Hu Ge + Liu Shishi...

are all actors with good audience popularity...

The plot and theme are very good, and the box office was actually beaten by "Fantasy Forest" throughout the whole process.

and "Beijing Meets Seattle: The Only Love Letter" released on April 29 also suffered a word-of-mouth crisis...