"No Two Love Letters" is another completely different movie with "Beijing Meets Seattle".

But the kernel is exactly the same: a chicken soup for the tastes of the new middle class from a woman's perspective.

In the first "North West", the "little three" played by Wan Qian rushed to the confinement center in Seattle alone to give birth in order to give his child an American nationality;

The same is true of "Fuji Love Letter", the heroine played by Wan Qian, whose profession is public relations in Macau casinos - she can meet all kinds of rich people in the casino.

So, three relationships: one is highly intelligent, one is rich enough, and the other is a middle-class intellectual.

It is equivalent to using Wan Qian's role to do the experiment of turning a sparrow into a phoenix.

Of course, the focus of the movie is love, she corresponds with a pen pal, and then falls in love with him...

- Lu Xiaoran read the script and wanted her to change her pen pal to a wrong Emil...

The reference is "Electronic Love Letters"...

Insert: "Electronic Love Letter" is based on "The Shop on the Corner", and the general story has not changed, but the characters' correspondence has been changed to Email, making the story more reasonable.

This Nima is 6012 years old, and he still writes letters?

Then Su Lun said: In the past, the sun became slow, cars, horses, and mail were slow, and there was only enough time to love one person in a lifetime, and this is the feeling I wanted to express!

Forget it, let her toss - the brand and advertising placement of "Fuji Love Letter" have reached 90 million, which is a profitable project that has not been released!

Lu Xiaoran's love for romance films... It's never been a good idea.

His film sequence, there is only one of the most unique romance films - "Time and Space Traveler"...

But that movie was highly recommended because of the big golden retriever.

"Fuji Love Letter" lasted for seven days, with a cumulative box office of 560 million...

Then "American Team 3" was released...

As expected, "Fuji Love Letter" has plummeted both in terms of film scheduling and single-day box office!

The single-day box office fell directly to 16 million...

This is not normal!

According to the plan announced in the New Year, "Hot Pot Hero" and "Fuji Love Letter" are all works that can break one billion at the box office.

How so?

……

"The market has a wave of resistance to domestic films... There is a general reluctance to believe in domestic films!"

"We calculated that at least the three movies released in the past two months have made a profit, "The True Love Formula of a Female Man" and "Interpol Brothers" produced by Huace, "Los Angeles Trick-or-treating Project" by China Film, "My Agent Grandpa" by An Le, "The Brother Who Sleeps on My Top Bunk" by Lay's, including the glamorous "Whose Youth Is Not Confused"... All of them didn't have a box office and failed word of mouth..."

"The three movies "My New Savage Girlfriend", "Dream Partner", and "Tang Xuanzang" have suffered serious losses!"

"The box office fell 14.4% year-on-year in April..."

"May 1st, "Fuji Love Letter" feels like it can't hold back the downward trend..."

Brother Song: "In April last year, the box office hit "Fast and Furious 7" entered the market, and this year there is no such phenomenal film released in April. On the other hand, during the May Day schedule, although many domestic blockbusters were released, there were no phenomenal movies, last year there were "International Market", "Left Ear", "Why Sheng Xiaomo", and this year there is only one "No Two Love Letters"..."

"The theater chain is pinning their hopes on "Captain America 3"..."

"Now many platforms don't dare to make up for tickets..."

"Many people think that ticket compensation is a way to directly pay the theater and let the theater directly buy seats at the original price to push up the box office, which should be banned to a certain extent! Because this method cannot form a real movie-watching crowd and cannot really cultivate the movie-watching habits of Chinese." ”

"I don't agree, the advantage of online ticket compensation is that no matter how much money is paid, it is really subsidized to the fans. The lower the ticket price, the more it can pull Chinese fans into the cinema and cultivate consumption habits. ”

"In fact, last year, there were only more than 100 million people who attended the movie, compared to the population base of 1.4 billion, and we urgently need the most effective way to pull fans into the cinema. Reasonable ticket compensation, in fact, hedges the inflated movie ticket price, which belongs to the self-immunity method of the film market. ”

"The problem is that the amount of ticket compensation for a movie needs a set of real and effective conversion formulas, which is like curing a disease, taking less medicine, not working, eating too much, nerves. And how much should be made up, how to make up, and how long to make up, there is no unified standard at present, everyone is doing things based on their own experience, this is a science, and it is also a matter that urgently needs to be studied by the film authorities including manpower and intelligence. ”

"In terms of economic policy, we don't have a clear statement on private financing. In fact, a complete and useful system is urgently needed to follow up. Once there is a stable system for financing private equity and they can do safe things within the scope of the law, then they will not be weak and will take out the money to do some star projects, such as making movies, including investment shooting and box office ticket compensation. ”

A bunch of people gossiped and discussed...

Lu Xiaoran did not participate in the discussion, but observed the box office of the film in the past two months, "Zootopia" set a new box office record for animated films: 1.527 billion;

"Fantasy Forest", 976 million, "Batman v Superman: Dawn of Justice", 618 million, "London Has Fallen", 339 million...

Hollywood imports have performed very well, and even exceeded expectations!

It can be concluded: is it the audience who does not watch the movie?

No.

The audience really has a resistance to domestic films...

That's right, for two months in a row, there has not been a single domestic film worth mentioning - the market has not cooled down, only domestic movies have cooled down!

"Ahem!"

Lu Xiaoran coughed, and the entire conference room immediately quieted down: """Embroidered Spring Knife 2", which was released in mid-May, was moved to August, and then "Geng Hao Returns to His Hometown" was raised for two months!"

"We need a film to stimulate the market!"

“... Also, starting in June, every 20 days, a new film will be released, "Heart Labyrinth", "Big Fish and Begonia", "Dear", "Tuner", "Embroidered Spring Knife 2"..."

"It is necessary to make the audience believe in the quality of domestic films again!"

"Actually, I think this is a good thing, which shows that the audience is more willing to support good movies!"

I paid too much for Chinese films...

According to the normal distribution rules, it should be enough to release one film every month, but the problem now is that there are no domestic masterpieces in the market, bad movies are piled up, and the audience has lost confidence in domestic films...

If "The Martian" can't catch up with the Chinese New Year, let alone 60 billion this year, it will be difficult to even reach the goal of 50 billion!

Regardless of whether you agree with it or not, the box office is the GDP of the Chinese film market, and the failure to achieve the goal represents the decline of the film and television market...

In a sense, it's a good thing, the mainland audience who is "stupid and has a lot of money" has finally opened their eyes after being devastated by bad domestic movies, and the producer must improve the quality of the film if he wants to circle money from the audience's pocket again!

The days when the filmmakers want to use bad movies to make money have come to an end!