In the past year, Li Xian's mind has not been on health products. Compared with 1994, the health care products branch of New Taipei Group launched new products one after another, and constantly updated the sales model, from the agency model to the regional warehouse direct delivery model and then to the direct sales model, which can be called a subversive in the health care product market and even the sales industry.

However, in the past year, except for a three-locust protein powder launched to solve the locust plague problem in Shandong, there have been no major product updates and major moves on the health care products.

The reason for this is that Guizhentang is now accumulating technical reserves and tilting most of its resources to trace element supplements such as calcium tablets and zinc supplements, so as to increase the stock price of the branch.

And another very important reason, also in the past year, the health care products industry is really fucking messy!

Li Xian is afraid that if New Taipei also follows the three rising stars, the K of hearts, the Onlly No. 1, the imposing giant, and the flying dragon that the hundred-legged insect dies but does not stiffen, and the sun god, who has been eyeing the national market, the health care product industry will collapse fundamentally in advance of 1997 in history!

And among these brands, the one that jumps the most and the dirtiest means is still three.

Among the best-selling health care product brands on the market, Sanzhu is the youngest to be established. Even later than New Taipei to intervene in the health care products industry, in August 94, Wu Bingxin and Wu Siwei father and son took 300,000 yuan to establish Sanzhu Industry in Jinan. The three strains of oral liquid produced are claimed to be high-tech biological agents, but in fact, the main ingredient is Biaeus heliformus. Long-term use of this thing has a certain health care effect on the gastrointestinal tract, and the effect is similar to that of later probiotics.

This thing was actually not an uncommon thing in 94 years, as early as 90 years, Onlly in Shanghai was making this thing.

At that time, the Wu family father and son were still Onlly's agents.

Sanzhu oral liquid, in fact, is basically the same as Onlly oral liquid in terms of formula. However, the father and son of the Wu family, who set up their own portal, used a strong marketing offensive to directly achieve the rise of Sanzhu in a short period of time.

On Lu Ziye, there is no wild flying dragon in the health care product market. In terms of means, no one can compare to New Taipei.

Why can Sanzhu emerge in just two years among a group of health care product tycoons?

Because there is no lower limit!

Tricks that other brands don't dare to use, almost all three of them are used. Other brands don't dare to brag about it, and all three of them are blown out!

At the beginning, Sanzhu learned from Feilong and learned from New Taipei, and opened the market in the vicinity of Jinan with carpet advertising. Like Li Xian, Wu Bingxin also bought non-primetime advertising in Shandong. However, unlike Li Xian's health popularization lectures, Sanzhu used garbage time to advertise and did nothing else, so he promoted a theme.

What's the theme?

Bragging!

Using these non-prime-time advertisements, Sanzhu made a large number of unguarded but full of linguistic temptations. Among them, the two most prominent themes are "Sanzhu strives to be China's No. 1 taxpayer" and "revitalizes national industry". Especially the one of the first taxpayers, blowing especially loudly!

What do the local people know?

Seeing these two advertisements played over and over again, I thought these three were a very big company. How do you know that the company has a registered capital of only 300,000 yuan, and it is all used for advertising?

On the other hand, the Wu family father and son also played a few black hands in the market.

Wu Bingxin put forward the strategy of "surrounding the city from the countryside", for which Wu Bingxin and Wu Siwei carefully formulated a set of four-level marketing system for the rural market, that is, the prefecture and its subsidiaries, county-level offices, townships and propaganda stations, and village-level propagandists. The method of layer by layer penetration is used to ensure that the three strains of oral liquid can be widely distributed.

At the same time, Sanzhu also took advantage of the low labor cost in Shandong to hire tens of thousands of college students and high school graduates to enrich the four-level marketing system.

In terms of advertising communication, the three plants are not afraid of falling from the sky. It is extremely bold to put forward the cowhide of "let the experts speak, and ask the patients to witness". The model of "expert free consultation" was directly moved to the countryside.

What's going on with this expert free clinic?

In fact, Sanzhu cooperates with township-level clinics and health centers, gives them sales commissions, and lets those local doctors sell in the name of free clinics!

In the city, Sanzhu hires these doctors to take to the streets every weekend to carry out free clinic activities. Later, the wind of free clinics was blown to towns and villages. You know, in the 90s, China's highway construction was not perfect. Many rural areas, even since Wenge, have not had a health facility in the countryside for more than 20 years.

The doctors from the cooperative health centers in Sanzhu wore white coats and went into the village to conduct free clinics, and in many places, the whole village came to wait in line for the examination.

And after the so-called experts of the three plants examined the villagers, the result was often that the whole village, regardless of men, women and children, had stomach problems!

So what to do?

Easy to do.

This disease is not good to take other medicines, it is just the same special medicine.

What medicine?

Three strains of oral liquid!

Relying on such dirty methods, which are almost fraudulent, Sanzhu got an operating income of 100 million in the first year of its establishment in 94. And in '95, it directly rushed to 1.1 billion! Sanzhu advertised to the outside world that the business growth rate reached 1,04 percent in '95!

The net profit announced to the outside world is almost catching up with Jianlibao, the first beverage brand in China!

But at this time, Sanzhu is no longer bragging.

It's true.

Let's just talk about how much black money you make.

Li Xian felt like a mirror in his heart.

In the original history, the sales of the three plants in 95 years reached 2.2 billion. The reason why it has not yet reached the historical level is entirely because New Taipei uses the direct sales model to firmly occupy the national urban market. Otherwise, the three fucking plants have now become the shining red stars of the national brand.

However, even if Wu Bingxin's father and son earn 500 million. Li Xian didn't look down on it in his heart.

It's so dirty.

The father and son are bold and lawless, and to be honest, at the moment, the market law and consumer protection law are not perfect. If this is twenty years later, he will be stopped by three such early strains.

Sanzhu has punched and kicked in the health care product market in the past year, and the already chaotic market is now a miasma.

In this environment, it is a sure thing that the health care product industry will turn from prosperity to decline. Li Xian can only speed up the process of whitewashing and returning to the true church and transforming the health care product branch into a pharmaceutical company as soon as possible.

Now look at Wu Bingxin's own board, can Li Xian still get used to him?

In front of everyone, he directly told what he knew.

Wu Bingxin never expected that Li Xian would directly pick up the old bottom of the three plants in front of so many entrepreneurs.

Listening to Li Xian's revelation of the marketing insider of the three plants in the national township market, he was so angry that he trembled!

"Li Xian, you can do it. Let's not change the green water, you wait for me!"

Wu Siwei was angry, but Li Xian scolded his father in public, and slapped the table directly. Holding the eldest brother on the table, he pulled his father, who was so angry that his lips were white, and left the scene angrily.

"Mr. Shi, the beam of New Taipei and Sanzhu is concluded. At that table, a vice president beside Shi Yuzhu laughed and muttered.

"Isn't that right? If the three plants and the new north bar are on the bar, our giants will take advantage of this chaos and just exert their strength. It's messy, the health care product market is not afraid of chaos. Anyway, it's like this, isn't it good for the big guys to eat rotten money together?"

Looking at Li Xian on the stage coldly looking at the backs of Wu Bingxin's father and son, Shi Yuzhu smiled and said.