Before the banquet began, seeing the positions of Wu Bingxin and Shi Wenbo Shi Yuzhu, Li Xian knew that he would have to have such a thing tonight.

But then again, even without this, he had a similar problem in mind at the beginning of the plan for this brand alliance.

Looking at Shi Wenbo's more serious face, Li Xian smiled: "Mr. Shi, it is said that this matter is a legitimate competition in our industry, and I should not say it on this occasion." ”

Seeing that Shi Wenbo was holding his neck and wanted to be more serious with himself, Li Xian immediately pressed his palm: "But since you brought it up today, then I'll say a few words." But today is not just the occasion of the two of us, I will simply say it, and you will listen to it roughly. If you feel that what I said sounds good to your ears, then let's find a place to talk in detail after this time. Done, right?"

I obviously felt that other entrepreneurs looked at Shi Wenbo, who had a big opinion in their eyes, and nodded when they heard him say this.

Li Xian smiled slightly and said, "I just said that the brand alliance was set up to let our own brands form a group and connect into a line. What does it mean to form a group and connect into a line? It is to have a platform to deepen communication, to discuss things, and to get good together! As Mr. Shi just said, we in New Taipei have a monopoly on the sanitary napkin industry, and now I still want to establish rules. This is a company that is pressing down, right? Then I'm going to say, with this brand alliance, we are a family behind closed doors. If there's something to do, then it's negotiable!"

Shi Wenbo was surprised when he heard this.

"Dong Li, what kind of consultation method are you talking about?"

Li Xian smiled and looked at the equally surprised entrepreneurs in the audience. Then he nodded Shi Wenbo with his hand and said, "Mr. Shi, do you remember that I called you once when I first made sanitary napkins?"

"Ah......" As soon as Li Xian talked about this, Shi Wenbo's face turned red when he brushed it.

Why red?

In 94, when New Taipei Group had just engaged in sanitary napkins and launched the "Only You Rainbow" advertisement on CCTV, Hengan's reaction was relatively large. At that time, New Taipei joined forces with maternal and child health hospitals in first- and second-tier cities to popularize menstrual health knowledge for free. Hengan looked effective and followed.

At that time, Li Xian specially called him. But what was the situation in Hengan at that time?

From the production of sanitary napkins in China in 88 years to the development of 94 years, Hengan is the first market share.

When he received Li Xian's call, Shi Wenbo didn't take him seriously at all.

Seeing that Shi Wenbo didn't speak, Li Xian said: "At that time, I told Mr. Shi that the domestic sanitary napkin market is too big now, and we should not compete with each other in one city." Instead, we need to work together to deepen the market and expand the popularity of sanitary napkins. When the plate is bigger, the business is bigger. But Mr. Shi ignored me at the time. Mr. Shi, I just want to ask, why did you ignore me in the first place?"

This is a curse.

Shi Wenbo blushed and said, "At that time, who knows if your kid is true or false." I was not familiar with you in New Taipei at that time, in case you framed me, took advantage of the gap I gave you, swept my dealers in the market, and secretly used means. Won't I just let you play with it?"

|“ That's right!" Li Xian clapped his hands, "It's because I don't understand and don't trust!" Then you say, if there was an organization similar to a brand alliance at that time, the big guys would sit together and talk about it under the witness of the members of the organization, what grade of products do we do in New Taipei, and what grade products do you do in Hengan. The market is so big anyway, the big guy has opened his words, set his own field to develop well water and not make river water, you say, let's get to this point?

Listen to you, is this talking about human words!

Shi Wenbo was so angry that he almost didn't die!

But after taking a few breaths, he felt that what Li Xian said was indeed the case.

Originally, New Taipei took the high-end product route at the beginning. The first product was the most advanced flank sanitary napkin at that time, and Hengan was still the main product at that time. In terms of positioning, there is actually not much conflict between the two.

But because of the competition with New Taipei, neither of the two families will let anyone. Hengan has also introduced a production line of flank sanitary napkins, and New Taipei has also begun to penetrate into the low-end to make straight sanitary napkins to open up the township-level market.

So far, the product lines of the two have a high degree of overlap.

"So what do we owe to each other? It's communication, it's order. Li Xian waved his hand to Shi Wenbo, "Mr. Shi, I'll leave you here today." The sanitary napkin market is too big, don't look at our New Taipei now occupies 70% of the sanitary napkin market. But let me tell you plainly, the degree of development of this market is less than 20 percent, believe it or not? As long as the brand alliance is established, we can sit down and have a good talk, and do a good job of research and research on the future development of the sanitary napkin market, the strategic direction of New Taipei and Hengan, and other issues. Mr. Shi is a private entrepreneur, and it is not easy. If you think about it, if our New Taipei is acquired by Procter & Gamble this time, it means that Procter & Gamble has two brands in its hands, totaling more than 80% of the market. When the time comes, will you Hengan still have room to survive?"

Li Xian's words are reasonable, and he knows that he is moved by reason, although Shi Wenbo is still a little resistant in his heart, but in the end he still nodded deeply.

"Cheng! Li Dong is magnificent. Since Li Dong said so, then according to what you said, this will be over in a while, let's sit together and have a good chat!"

Picking up the wine glass on the table, Shi Wenbo saluted Li Xian on the stage from afar, and took a sip.

Seeing that Li Xian persuaded his mortal rival in a few words, everyone in the banquet hall was not at peace.

I knew earlier that Li Xian was young and had the ability to do marketing.

But most people still feel that since they are young and capable, they must be more perverse in character.

But this one just now completely dispelled everyone's thoughts.

"Chairman Li is angry!"

Some gave a thumbs up.

Seeing that Shi Wenbo was handled by Li Xian in a few words, Wu Bingxin, a rising star in the health care products industry this year, was a little unhappy.

Looking at Li Xian on the stage, he greeted everyone with his fists and snorted: "Dong Li, since the business of sanitary napkins can be discussed in New Taipei, why don't you take advantage of today's occasion to talk about our health care product circle?" I heard that your Guizhen Hall in New Taipei sold more than 300 million yuan during the Spring Festival this year. This volume, to be honest, is a bit aggressive. ”

looked at Wu Bingxin's aggressive look, and then looked at Shi Yuzhu on the side, a bird like "I'll just look at the excitement and don't speak". The smile on his face froze and sank.

"Mr. Wu, I can't say anything about the health care product circle. ”

"Why can't you say that?"

"Mr. Wu doesn't have to squeeze me here, then I'll really leave you here. Even if this domestic product alliance is established, and the three of you want to join, I, Li Xian, will be the first to vote against. The reason why I plan to set up this domestic product alliance is to let the national brand have a good order. But the current health care products industry has completely messed up your blindness. To put it mildly, if you three plants are playing like this now, the health care product industry will be finished sooner or later!"