Seeing that Shi Jie was gone, Zhou Lihai also said: "Mr. Chen, today is the day of Phoenix City's promotion, and I have to go back and have a look first." But I've already brought them over to Mr. Kong......"

"Thank you. Chen Jin nodded in response. He assigned Kong Que the position of Director of Human Resources and Administration.

This is also something that can't be helped, although there are special people in charge of all aspects of the project now, but there is still a shortage of manpower within the company, so Kong Que has to be used as two.

However, Kong Que is also very competitive, although he has been in a hurry for a few days, he has not gone wrong, and there are some signs of getting more and more comfortable in the past two days. Obviously, when Wu Demin's Runjia Finance worked, she also made a lot of efforts.

From this point of view, in fact, she and Chen Jin belong to the same kind of person, and they are both very cruel to themselves!

Chen Jin was just about to go to see Kong Que and encourage her, but the mobile phone rang.

As soon as he picked it up, Qi Xuguang on the opposite side hurriedly said, "Xiao Chen, you advertisement...... It's too impulsive, isn't it? If you don't control it well, the image you've worked so hard to build up will be ruined!"

"Wealth and danger are begging. Chen Jin said with a smile: "Originally, everything has two sides, it's just how to interpret it." ”

Qi Xuguang was speechless, so he could only hang up the phone in a daze, and at the same time looked at the advertisement displayed on the computer screen again.

Strictly speaking, this is an advertisement for preferential promotions, but no matter how he looks at those preferential conditions, he thinks it is inappropriate.

Not to mention anything else, the design of this advertising screen alone is very problematic in Qi Xuguang's opinion, it is actually a simple table. In the table, the criteria for the discount are listed one by one.

I saw that this preferential plan was displayed on the screen, called "Hui Xueji", and the content was:

"Before February 3, 2011 (Lunar New Year), all customers who purchase Jinhua's projects can enjoy corresponding discounts according to their educational qualifications. ”

"High school education, you can reduce the house payment by 50,000 yuan. ”

"College degree, 100,000 yuan can be exempted from the house payment. ”

"With a bachelor's degree, you can reduce the house payment by 150,000 yuan. ”

"Master's degree can reduce the house payment by 200,000 yuan. ”

"With a doctorate degree, you can reduce the house payment by 300,000 yuan. ”

"The academic qualifications of the buyer's immediate family members can be superimposed. ”

"Titles and professional skill levels equivalent to academic qualifications can be regarded as academic qualifications. ”

…………

The effect of this ad is undoubtedly explosive.

For many years, the phrase "knowledge changes fate" has been regarded as a golden word by students, and they have been striving for this goal.

However, when many of them stepped into society, they were ruthlessly washed away by the bloody reality.

Because...... Knowledge does not necessarily change fate. There are many ways to change your fate, background, relationships, connections, and so on.

In contrast, knowledge has become a less effective avenue. This cannot but be said to be the black humor of modern society.

But today, Jinhua Company tells you that your academic qualifications are very valuable. Your knowledge can really change your destiny.

Because...... Your academic qualifications may allow you to reduce hundreds of thousands of house payments at once, and may allow you to settle down in Dongjiang City from now on, so that your hard work and struggle will have less worries!

And on the basis of these discounts, what really makes this advertisement explode directly and spread to the ears of everyone in Dongjiang City in the shortest possible time is the last line of words!

"Customers who purchase Jinhua's projects, who have a master's degree or above and have worked for more than 5 years, Jinhua can provide them with an interest-free loan of 200,000 yuan. ”

…………

After hanging up Qi Xuguang's phone, Chen Jin received many calls in a row, all of which he dealt with one by one.

But in the end, even Li Houguo and Jiang Aijun specially contacted him and asked him about his specific thoughts on this advertisement.

When the two learned of Chen Jin's specific arrangements, they didn't know what attitude they should make, so they could only wish him success.

In the time that Chen Jin spent answering the phone, all the websites in Dongjiang City directly put this advertisement on the headlines.

After all, what the media wants is the topic, the traffic. Chen Jin just made a big fire a few days ago because of the sentence "protect the interests of the majority of home buyers", and at this juncture, he came up with such a marketing plan that is destined to cause countless discussions.

And the forums and post bars of all universities in Dongjiang City were almost immediately swiped by discussion posts about this advertisement.

The so-called butt decides the head, and college students with related interests are undoubtedly the most thoughtful about this kind of topic before they are about to step into the reality of society.

In addition, there are also young people who have graduated for a few years and are facing the problem of buying a house and getting married, and there have been countless discussions about this advertisement through various channels.

Remarks such as "Your hard work is really meaningful! Your hard work is really rewarded!", "Is this a house for a highly educated person?", "I really want to resign immediately and go to Dongjiang!", and other remarks filled all corners of the Internet in an instant.

And when the content of this advertisement was posted on the Internet, it quickly detonated social media. It was frantically reprinted on the school's intranet and Weibo, and it was even more popular than Chen Jin's last remarks.

So it didn't take long for Chen Jin to be on the hot search!

"Mr. Chen, I had a great time chatting with you last time. I don't know if you have time today? I'd like to do another interview with you!"

On the phone, Mei Mao, the beautiful host of Dongjiang Economic Life Channel, asked politely.

Chen Jin responded: "I'm sorry, I'm afraid it's inconvenient for me to be interviewed." ”

"Huh?" Mei Mao said in surprise: "Don't you want to say anything about your company's advertisement this time?"

"To tell you the truth, before you, our company's phone was bombed by various newspapers and TV stations. And I refused. Chen Jin said with a smile.

"Eh~ Can you tell me why this is?" Mei Mao was a little reluctant and continued to talk.

Chen Jin deliberately shouted: "It's coming, it's coming." Then he said to her, "I'm sorry, I'm going to have a meeting first." ”

After that, he didn't give Mei Mao a chance to continue to ask questions, and hung up the phone directly.

However, at the moment, he was sitting in his office and did not move, and the only thing opposite him was Kong Que, who was holding a large pile of documents waiting to be signed.

"You're going to make excuses. Kong Que said angrily: "I can't wait to unplug the phone line on that end." ”

Chen Jin smiled and said: "Those who can work harder, you can take care of it." ”

Kong Que sighed, handed him the document for signature, and asked, "Why don't you choose a media to explain?

"I'm watching. Chen Jin pointed to the computer screen and said, "I expected it a long time ago, but it's not time to speak yet." ”

Kong Que glanced at his screen, and saw that there were two software on it, the school intranet and Weibo, both of which were constantly popping out of content, most of which were about "Dongjiang Jinhua Company".

She smiled, and asked herself if she had the ability to guess Chen Jin's plan, so she could only put away the signed documents and walked out of the office.

Chen Jin kept staring at the computer, and soon, in the initial applause, slanderous content began to appear......

"Do you use your academic qualifications to divide people into three, six, nine and so on?"

"Hehe, treat them differently! Those who are working hard but have academic qualifications, their efforts are meaningless?

"It's just sensationalism. ”

"To put it bluntly, it's just a crowd of highly educated people. I'll wait for my brother and brother, just watch the excitement. ”

…………

When Chen Jin saw this, he smiled secretly in his heart, he really had some knowledge?

In fact, the reason why Chen Jin wanted to use this marketing plan came from the communication with Wang Zhenghan when he was eating casserole that night.

At that time, Wang Zhenghan mentioned that the video of Chen Jin's previous interview was supported by many of his peers.

This made Chen Jin have a thought in his mind.

Today, the power of the web is almost incomparable. What kind of keyboard warrior or something, it's still pediatrics. There is also human flesh and online violence, which is enough to destroy a person alive.

There are many events that are the focus of national attention, and after they are spread through the Internet, the final outcome of the event has even changed because of the power of the Internet.

So who is online?

There is no doubt that the largest group of people on the Internet is the group of people who have grown up with the Internet in the age group of 18-30 years old. That is, the group of people who are in college and have only graduated from college for a few years.

But don't forget, these people aren't just the biggest group on the internet. At the same time, it is also the grassroots labor force that supports the normal operation of the whole society. With the passage of time, their social status and social resources will gradually improve, and their right to speak will gradually increase.

If he can get the favor and support of this group of people, then when Chen Jin really needs to challenge some things by himself in the future, he will really have a solid foundation!

As for how to get their hearts?

Of course, it is to take care of their interests.

The so-called "Hui Xueji" seems to be just a marketing plan to attract attention from the public, but in fact, it is a big gamble by Chen Jin!

Those with a high school degree can reduce the house payment by 50,000 yuan, and if it is a husband and wife, it is 100,000 yuan. Nowadays, there are so many people with a high school education, so the vast majority of home buyers can get a discount of 100,000 yuan.

People with college degrees also account for a considerable part, with a discount of 100,000 yuan, and 200,000 for both husband and wife. And it is possible that there may be a family whose parents and children are all college degrees, or even two junior colleges plus a bachelor's degree, or a master's degree or even a doctorate. If you calculate it this way, the result is not easy to say.

There are also many people with a bachelor's degree. For a discount of 150,000 yuan, the husband and wife are 300,000 yuan.

Regardless of Jinhewan in Tingtao District, the average price of the four projects in Ganjiang District is only about 10,000 yuan. Subtract another 300,000?

For such a family, just thinking about it is beautiful, right?

As for the master's level, the number will drop sharply, and the number of doctors will be even less. Giving them a big discount doesn't affect anything.

Therefore, Chen Jin also specially prepared interest-free loans for this group of people with academic qualifications, just to use greater benefits to envelop them......

Various comments on the Internet are still appearing, and as Chen Jin expected, the reputation is mixed.

And as time passed, by noon, the situation began to change again.

Because of those slanderous and scolding remarks, they were attacked by the crowd......

"Even recognize the title and professional skills, this is called grading people?"

"Even if you learn mechanics, you have a qualification certificate! It's a high Chinese certificate!"

"Hehe~ A group of people who haven't worked hard at all, at this time, they know that they are roaring equally, why did they go earlier?"

"The thinking of a moth is always like this, a big pot of rice is the best~"

Looking at these comments, Chen Jin almost jumped with excitement!

This also means that, at least for this matter, there is a higher call for support on the Internet. Because Chen Jin's behavior does take care of more vested interests, that is, the real rigid needs!

The so-called rigid demand is not called rigid demand when facing the problem of buying a house. For example, all kinds of second-generation are not just needed.

In fact, Gangyi is a very small group.

They are around 25-35 years old, and their families are ordinary or poor, so they can't provide them with a large down payment, and they need to use their own efforts to build the future little by little.

Such talents are just in demand. They are all facing the problem of starting a family, getting married and having children. The house is naturally a big mountain that cannot be bypassed!

In order to cross this mountain, they will work hard, obtain higher academic qualifications, strive for professional titles, and work hard to study skills.

Anything that can increase their income, they will do.

For them, being able to rely on their own efforts to get discounts is more practical than anything else, and it is fairer than anything else!

After all, even if you come up with a grade 8 fitter certificate, you can get a master's level discount.

Just when Chen Jin was elated, his mobile phone suddenly rang.

He looked at it, put away his excitement, sighed lightly, and the secret path really came.

The phone was picked up by him, and he responded: "Mr. Huang, I've been waiting for your call for a long time." ”

"Xiao Chen. Huang He didn't ask the teacher as soon as he came up, but said seriously: "It is said that the company has been handed over to you, and I shouldn't ask more." It's just that this ad ......"

"I've promised money, and I've promised trust. But after all, we are businessmen, and we must have a mind, but poverty cannot be cured. ”

"Have you calculated how much money you're going to lose?"