Although Li Xian also makes sanitary napkins, he has a trace of respect for An Le from the bottom of his heart.

As a time-traveler, it is easy or advantageous to compare with your contemporaries that you know the future outcome – even if you don't know much about the process.

It's easy to give people the illusion that "I'm open, just like God".

Li Xian is still very sober.

The brand Anle entered the feminine care industry in 85 years, which is a breakthrough business in the planned economy and the blank era of Chinese women's menstrual products.

In the general environment at that time, to be able to invest millions here, I have to say that the courage of the founder of Anle.

This kind of investment behavior that does not predict the future and only relies on the businessman's own judgment of profits and market to enter the industry is a real skill in Li Xian's view.

Much better than yourself.

Therefore, although he stepped into the highly related sanitary napkin industry with one foot from the toilet paper industry, the original intention was to make money, not to grab business with anyone.

Everyone makes money, the market is so big, so blank, right?

But it's clear that this kind of thinking is naïve in a business environment.

Hu Jian, Jinjiang Anhai, Hengan Industry.

Coincidentally, the company is also holding a market summary report on the new wing sanitary napkins.

"Mr. Xu, at present, the new products have been fully rolled out in Beijing, Shanghai, Guangzhou and Shenzhen, and the advertising follow-up has also been completed. In the past week, 38 dealers in Pushi alone have sold 43,000 pieces, and the response to terminal sales is also quite good. ”

In the conference room, General Manager Xu Lianjie was quite satisfied with this performance.

In fact, since last year, the company has been considering the introduction of a wing-type sanitary napkin production line to upgrade the existing comfort towel. However, after eight years of sales, Anle Towel has now obtained 40% of the market share of the Chinese sanitary napkin market, and the cost of replacement is too high, so I have not made up my mind to do this.

However, with the advent of the wings and the hot sales in the first-tier cities across the country, Hengan, the boss of feminine care products, can't bear it.

The early intervention in the industry not only means that it is famous, but also means that Hengan has seized the opportunity and walked in front of all domestic feminine care products companies.

With this advantage, it is easy to give people the feeling that a person has come to an ownerless wasteland with a hoe on his shoulder. The fields that you have cultivated are your own, but the uncultivated fields are also your own subconsciously.

Seeing others getting involved, I feel distressed.

So after seeing the hot sales of Weiyou wings, Hengan made up his mind and launched a new product that had been pending before. And the first goal of a new product entering the market is only you.

"That Hengyuan Wei, how is your sales now, have you investigated?"

Jet Xu is forty years old and is in the year of fighting. But the wrinkles on his forehead made him look older than his actual age.

Like many private entrepreneurs, this boss from a farming background has an overly sensitive sense of crisis. Just as ten years ago I made the decision to change from a garment factory to a sanitary napkin factory because I was worried that the rise of more and more similar manufacturers would bring thinner and thinner profits, with the influx of foreign capital in 91 years and the beginning of the emergence of domestic state-owned and private health factories, Hengan was like a big dog guarding his bones, stepping on the cornerstone of the world one step ahead, and flashing his fangs at the challengers in all directions.

It's very tiring, but in exchange for the golden sign of "market first".

"Mr. Xu, it seems that only your sales have not changed much now. Judging from the sales survey of Minxiang Supermarket in Pushi City, last week, our Anerle was on the shelves of the big promotion, and the shelf sales of Weiyou Wing fell by 2 percentage points, almost unchanged. ”

"Increase promotion! Increase local advertising!" The sales manager's report was halfway through, and Xu Lianjie waved his hand to interrupt, "I want them to withdraw from the first-line market within half a year!"

……

"According to our previous report, only 1 in 30 women of school age in the country will use sanitary napkins during menstruation, and when they go out to remote areas, according to the data we have obtained from the Ministry of Health, the proportion in the first and second tier cities in the country is only 1 in 25. I think we can start with the awareness of the use of sanitary napkins, especially young women. ”

Bincheng Hengyuan, Li Xian rolled up his sleeves and personally took a group of younger brothers to study the development strategy of the second-tier market.

The pencil had already messed up the blank paper, but the core of the circled outline was clear.

"Mr. Li, according to your ideas, we can target universities and various enterprises and institutions. There is a greater proportion of young school-age women. ”

Faced with the proposal of a female employee in the sales team, Li Xian nodded with a pencil to praise, "Good idea, but pay attention to the way and method." ”

Thinking of Li Xian's previous free paper gift in the Bangye Forestry Bureau, which made Sina Special Popular in a short period of time, someone immediately proposed to also draw a scoop based on the gourd, and give a free experience activity for female students or employees in colleges and universities.

This is a bit inappropriate, Li Xian smiled and waved his hand, "The cost is too big, when you make toilet paper, you only pay a few cents for a roll, and now sanitary napkins are really fun." ”

They are all young people, and Li Xian's age is about the same as most of the managers in the company, and he doesn't take into account when communicating. It's not so much a meeting as a group of people in a university gathering around to figure out how to solve a problem.

Although the efficiency is a bit low, the communication in the process is very relaxing.

The vetoed man scratched the back of his head and smiled embarrassedly.

"My idea is to do a dozen in the name of charity. Li Xian threw the pencil on the paper, propped up the table with both hands, and looked at the crowd: "You say, let's unite the gynecology departments of hospitals around the country to carry out a named women's health free clinic, and send a local sales team to publicize the sanitary napkins of the only ones who come to participate in the free clinic, how about it?"

The eyes of the people lit up.

"That's a great idea, but I don't think it's appropriate to do it in order to improve efficiency. What about changing it to a special lecture on gynecological health? Put the lecture directly in the university, and then publicize it to the society in the name of the hospital in advance. ”

"Actually, there is no conflict, and some of the audience who came to participate in the lecture can also be selected to conduct on-site free clinics. Now there are gynecological diseases, except for the unclean life, it is nothing more than the lack of menstrual care, we can make full use of this. It's good to say hello to the doctors and specialists at the hospital in advance. ”

In such occasions, there are many more ideas for female employees than for male employees.

Seeing that the golden flowers in the company's business department continued to improve and supplement Li Xian's ideas, the gay men could only look at it with different eyes while their faces were red.

"Damn, I don't know much about it, but it sounds amazing!"

Looking at a group of female drivers leading the way, they all have little stars in their eyes.