Whether the country is developed or not, in addition to GDP, depends on whether the establishment of the national medical system is perfect, and it is obvious that China in 93 years is far from being a developed country. It is reluctantly okay to say that it is a developing country.

Going to the hospital is still a big deal for many families, in other words, not every salaried person can afford to go to the hospital before the health care system is in place. The physical examination of various units is often superficial and formal.

In the countryside, there are still painkillers for serious illnesses and minor illnesses, and in cities with better medical conditions, hospitals are by no means as overcrowded as they were later, and many old men and old ladies who can't spend the balance of their medical insurance cards grow in it every day. Many women, even if they are troubled by gynecological diseases, are usually stiffened with antibiotics.

It wasn't until a few years later in '98 that gynecological diseases were really taken seriously - the signal of attention was, don't care if it's really good or not, "He's good and I'm good." ”

Therefore, the business of Hengyuan Company did not know that the gynecological lecture they are doing now for women has inadvertently become an epoch-making thing.

Because before that, there has never been a large-scale, real popularization of women's gynecological health knowledge.

Even if it's for commercial purposes.

The matter of the health lecture on Hengyuan's side was quickly determined, such activities are not very common, I heard that there is a sponsorship fee, and the gynecology department of each hospital that has been contacted is very emotional.

Especially some experts, such a famous and advantageous thing is thrown over, it is simply a snatch.

The development of the second-tier market is not an immediate thing, and deep cultivation represents a little bit of cultivating the market.

However, the "Only You Wing Sanitary Napkin Large Free Gynecological Disease Expert Lecture" has really set off a craze!

The auditoriums of Bingcheng, Medical University, and Nuo University were overcrowded. The scene that was originally scheduled to be 2,000 people was crowded out of about 4,000 people.

The people who attended the lectures were generally not very old, and most of them were college students or female employees of various units.

The on-site lectures are conducted in the same way as the special lectures.

After two experts from the Department of Gynecology of Harbin Medical University popularized the dangers of gynecological diseases, gynecological diseases caused by bad habits such as improper menstrual care and unclean sexual life, as well as some of the evil consequences that may be brought about by the failure to receive timely diagnosis and treatment for pre-existing diseases, many female comrades at the scene were scared and cried.

Entering the free clinic, the scene was almost uncontrollable, hundreds of people flocked to the stage, almost squeezing the experts on the stage off the stage, triggering the incident that had just happened in Japan where the singer was trampled to death.

Thanks to the security guards and the medical students on the scene, a crisis was avoided.

However, because the scene was so hot, the originally scheduled one-and-a-half-hour lecture and one-and-a-half-hour free clinic were extended to six hours!

By the end, the two experts were hoarse and the lecture was stopped.

The horror of women lies in the fact that this group has an almost perverted ability to communicate socially, as well as the special ability to escalate a low situation to a medium situation, a medium situation to a high situation, and a high situation to the end of the world.

After the first day of the lecture, with the first batch of female comrades who participated in the lecture and knew the serious nature of gynecological diseases returned to their schools and units to carry out a wave of publicity, as well as the news about the lecture in the newspaper, the next day, the gynecology clinic of Harbin Medical University was overcrowded, and the performance suddenly increased by as much as five times!

At the same time, what happened was the popularity of sanitary napkins on the market.

As the title brand of the seminar, the sales of Weiyou Wing have increased rapidly, and its effect is even higher than that of any previous dealer activities. In just two days, the sales volume of Bingcheng, which used to reach an average of 20,000 pieces per day, has increased to more than 70,000 pieces!

The lack of stock of dealers has directly led to the out-of-stock of Weiyou wing sanitary napkins on the market.

In other areas covered by Hengyuan dealers, similar situations are also being staged.

After the expert lecture, the sales volume of the Weiyou Wing in Shenyang reached 85,000 pieces per day, and this sales volume even reached the previous sales volume of the Weiyou Wing, the most important market in the country.

……

The changes here make Heng'an, which is making a big promotion in first-tier cities, intending to squeeze you out of the market with the intention of protecting your wings.

Now the brand of sanitary napkins on the market is not as thin as a few years ago, in fact, in addition to several domestic state-owned factories have their own brands, similar to Procter & Gamble's Hushubao has been produced in China, and the original foreign trade import form has a certain market base in China Kao Le Er Ya and Kimberly-Clark's Shuermei, has also released the news of investing in China.

The involvement of these capitals is not good news for Hengan.

During this time, Jet Xu has been in a state of anxiety.

But among all the competitors, somehow, he attaches great importance to this Hengyuan Weiyou.

In the dark, this previously penniless and suddenly emerging brand made Jet Xu feel like seeing a reckless man with a big knife popping up on the side of the road. made him feel a sense of crisis.

And the slippery and elusive performance of the other party in the market also gave him a special headache.

The promotional activities in Beijing, Shanghai, Guangzhou and Shenzhen were carried out very smoothly, and after a few days, the advertising and promotion, Anerle Wing has been the first to come, and has successfully become the leader of the wing-type sanitary napkins in the first-tier cities. surpassed Weiyou in terms of market share, and even reached close to the same brother Anle, with an average daily sales of 400,000 pieces.

But the problem is that the only ones he has been paying attention to during this period of time have shrunk by nearly 10% in first-tier cities. However, sales growth in second-tier cities has increased nearly fourfold!

Xu Lianjie felt that next to his house, a big tree that might collapse the house at any time had begun to grow rapidly.

Feeling uncomfortable.

In the conference room, the managers of Hengan, who had reported on the results of the past week, did not see the joy they should have from Jet Xu's face, and were a little at a loss.

"Mr. Xu, are you not satisfied with the results of our promotion?"

In the conference room, the sales manager asked a tough question.

"If you go outside, you must first settle inside. ”

Xu Lianjie didn't seem to hear the question, and said softly to himself, "What do you think should be done to suppress this evil wind that is only yours?"

Faced with this question, everyone in the conference room looked at each other.

In the middle of the night, Shi Bowen, the vice president who has always known Jet Xu's thoughts best, blew the dust on the table.

"Now we are the boss in the market, we have the capital, we have the customer base, we have a complete dealer network that is highly compatible with us. If you want to drag down similar competitors, it's actually quite simple. ”

"Blog post, tell me more. Jet Xu came back to his senses, looked at his deputy, and knocked on the table.

"Whatever they do, we do. ”

Ben Thanh.

The fourth floor of Chint Hotel is the location of Hengyuan Company.

All departments are busy, and the phone calls from the business department come and go, and there are calls from dealers everywhere to ask for goods. is so busy below, even Li Xian personally went down and took up the job of an operator.

Just after he had just finished dealing with a dealer who called his grandfather to ask his grandmother for goods, Si Yang hurriedly ran in front of him.

"Mr. Li, his grandmother has a leg, and Heng'an has also started to give expert lectures and free clinics!"

"Huh, where?"

"Beijing, Shanghai, Guangzhou...... There is also a secondary regional market! Their dealer network is larger than ours, and they are doing it almost everywhere we have done it, and they are also doing it where we have not done it!"

Aha?

Hearing the news, Li Xian's hand holding the phone froze.

What's going on?

The first-tier market has been given to you, and the second-tier market has been expanded horizontally, why are you still rushing to kill it?

Hengyuan has always played with himself well, and he has never hugged anyone's child to jump over the dry well!

"Mr. Li, what should we do? We originally planned to take advantage of the good results of the first batch of free clinics, and wait for the impact of this batch to be digested. This, this fucking leak is being picked up!"

Si Yang was furious.

Li Xian smacked his lips, he felt a little naïve now.

He sees through the market, but forgets the nature of human nature and business competition.

In this vanity fair, there is no peace to speak of. Greed and plunder are the eternal themes here.

"Follow me, white hair. White hair and green, eating bullshit. ”

As soon as he grinned, a set of from his childhood came out.

"Oh, Mr. Li, don't scold, what's going on now?"

"Since I want you to die, let's play with my life. ”

Li Xian hung up the phone and picked up the suit on the side, "How much money does our company have on the books now?"

"I don't have much money, so I expanded the factory and bought equipment to eat up the profits. Now there are almost 100,000 yuan, all of which are paid by agents in the past two days. ”

"Oh," Li Xian had a forced number in his heart.

I'm a poor guy.

"Prepare it for me, look at this, we still have to play with a big ticket. ”