Chapter 983: The Wolf Enters Europe
It is nothing new for Huaxia car companies to acquire overseas brands. In recent years, Huaxia car companies have acquired a lot of overseas brands, but most of the brands acquired are brands that have disappeared for many years or are not very famous.
That brand is completely different from a globally renowned brand like Maserati. You must know that in the hearts of consumers around the world, the trident is the dream of many people.
Even in Europe, where car prices are relatively low, Maserati is a high-end brand, and not everyone can afford it.
Martha is the pride of the Italian brand, but now this pride has become an asset for the Chinese people.
Italy's automobile industry is still developed, and there are many world-famous brands. Matha Drop, Alfa, Ferrari, Lamborghini, Pagani......
These brands are the dreams of countless consumers. Pride is pride, and in the face of reality, no matter how big the pride is, it can't resist the cruel reality.
Italy's economy has been very sluggish in recent years, especially in the past two years, the international economic situation has not been very good, and Italy's economy has been in a long-term downturn.
Unemployment is increasing and the economy is sluggish, so reviving the domestic economy is the primary goal. Therefore, Italy can't refuse the olive branch thrown by Longteng Group.
You must know that hundreds of billions of dollars is just the beginning, if the future cooperation is good. Longteng Group will invest more in Italy.
In addition to the Longteng Group itself, there is also a large group of younger brothers behind the Longteng Group. These little brothers will follow the Longteng Group in at any time.
As long as the boss of Longteng Group is served, a large group of Chinese enterprises will come here to invest.
If you look at the current situation in Malaysia, you can understand what is going on. China is rich, and now countries around the world know that China is rich, and Chinese enterprises are rich.
In today's world, rich is the boss. Especially the giant of Longteng Group, such a rich company, not to mention Italy, now even the United States is trying to cooperate with Longteng Group.
Italy was chosen not only because there are car brands for sale in Italy. Or because of Italy's relationship with China.
Among the EU countries, Italy is the most friendly country in China for a short time. At present, Italy is the fastest country in the European Union to issue visas to China.
At the same time, Italy's tourism industry is developed, and a large number of Chinese tourists come to Italy every year. Milan is also the fashion capital, so the country is full of charm.
Although Maserati changed hands, Italy did not lose because of Maserati's change of owner.
Although the R&D team went to China, it is still headquartered in Italy. At the same time, the factory is also in Italy, and the factory will be expanded and upgraded.
There will be a lot of jobs in the future, and taxes and stuff will be handed over to the Italian government. The only difference is that the profits that were previously given to the Italian rich are now given to the Chinese rich.
For the government and the average Italian citizen, this is irrelevant. They just know that now that Maserati has been bought, they have jobs, and that's it.
Tesla's acquisition of Maserati has given global car companies a bad sign. For them, it's the wolf.
Now for these car companies, it is not just as simple as losing the Chinese market. Now everyone is in front of their house.
At this moment, they realized the sadness of the original Huaxia car companies. Without technology, everything can only be done in a hurry. Although now these foreign car companies are also rapidly carrying out electrification reform.
And many brands have launched pure electric cars, but there are many gaps with Tesla in terms of technology.
This gap is not only in terms of technology, but also in terms of cost. At present, 90% of the global new energy vehicle industry is gathered in China.
Moreover, Tesla's shell replacement strategy has greatly reduced R&D costs and manufacturing costs.
Batteries, motors, electronic control equipment, etc. The same thing is a price in China and a price in Europe.
The gap in technology is even greater. At the beginning of Tesla's establishment, Zhang Fan knew the heritage of foreign car companies.
After all, in terms of technology, foreign countries are still much stronger than Huaxia in many technologies. Even in terms of new energy, it will be relatively easy for them to catch up.
So at the beginning of Tesla's establishment, Zhang Fan formulated a heart-wrenching plan. On the one hand, it is the research and development of several major Teslas in technology, and a large amount of money is invested in it every year, just for R & D funds.
Another aspect is the acquisition and poaching of people, the acquisition of foreign enterprises related to new energy, especially companies that hold some patents.
A large number of acquisitions of these are also for the valued companies, the acquisition of them, the acquisition of their patents, the acquisition of their technology.
As a result, foreign car companies want to develop new energy vehicles. These patents must be bypassed, or you will be in big trouble.
The second is to poach people, and Tesla spares no effort to poach people. With the accurate information provided by Zhang Fan, Tesla's digging is a digging.
Now Tesla has the world's largest new energy R&D team. There is a strange phenomenon in Tesla, that is, there are more R&D personnel than other staff.
The top and largest R&D team has different projects. And Tesla will also hide its strength.
Once this technology is announced, it means that Tesla is actually developing the next technology. The technology you see is never the best, but the lowest.
For example, now Tesla has announced all-solid-state battery technology, in fact, within Tesla, graphene battery technology has also made some breakthroughs.
And now foreign car companies still use ordinary lithium batteries. When foreign car companies catch up with Tesla's current technology, Tesla will replace all of them with all-solid-state batteries.
and other foreign companies have developed all-solid-state batteries, and Tesla is estimated to have replaced them with graphene batteries.
At least one generation higher than you, this is Zhang Fan's order to the Tesla team. Not only do research and development on batteries, but also in motors, electronic control, new materials, human-machine switching systems, and unmanned driving technology.
Although Tesla's profits are good now, it really doesn't have much money in Zhang Fan's hands. Because most of the money is invested in R&D.
At present, no car company in the world has invested as much in R&D as Tesla. And this kind of R&D investment will continue to be maintained, because only in this way can we survive in the increasingly cruel market competition.
For many enterprises nowadays, survival has become the most basic requirement. Profits can make less money, but to survive, this is what many companies are doing now, Tesla is actually one of them, only by surviving for a long time, can the opponent be boiled to death.