Chapter 982: Acquisition of Maserati

Tesla handed over an olive branch, and the news made everyone overjoyed. And the price given is also a price that makes everyone very excited.

Tesla is rich, and now global car companies know that Tesla is rich. Not just because Tesla is backed by the Longteng Group, but because of Tesla's own sales.

In the field of electric vehicles, Tesla is the leader. At present, Tesla's pure electric vehicles basically include all models, although there are still a few cars that will not be on the market until the end of this year, but there is no denying Tesla's technical capabilities.

Not only that, but in the field of electric commercial vehicles, Tesla is also very good. At present, Tesla's electric trucks, electric buses, and electric engineering vehicles have begun large-scale sales in China.

In the field of electric passenger cars, it is the leader. In addition to himself, his shell car is even more frenzied, with several independent brands in China as the core, directly in the low-end market to seize the market.

At present, more than half of the huge Chinese market has been robbed by these brands. In the past two years, many foreign brands have announced their withdrawal from the Chinese market, and Fiat is one of them.

At present, there are only a few strong brands in Huaxia, but the performance is also constantly losing. The Huaxia market is currently the world of the new energy market, and it is impossible for them to turn over before these brands come up with decent products.

So Tesla has money, and a Chinese market will make Tesla make a lot of money. What's more, now Tesla has been exported to many countries and has become the new favorite of many people.

In a word, there is no shortage of money. That's why this price is out.

The meeting continued, and all the shareholders were hotly discussed. Although a small number of shareholders feel that they should not be sold, most shareholders feel that they should take the opportunity to sell as soon as possible, otherwise a single Tesla will not be wanted, and no one will pay such a high price.

The market is sluggish, and they can only give in. At this moment, they can only sigh that if this brand was sold a few years ago, it would definitely be much higher than this price.

And now, no one wants it. Maserati is currently for car companies. Except for one brand before, other technologies are not worth much at all.

The same is true for Tesla, after Tesla buys a Maserati, it will also carry out electrification reform, and most of the future Maserati will be electric vehicles.

In the context of the great era, the once high-horsepower fuel vehicles will slowly decrease and die. Sooner or later, new energy vehicles will replace all fuel vehicles.

With intention, the rest is much simpler. Negotiations, negotiations with the Fiat Group, negotiations with the Italian government.

Fiat actually wants to sell other brands to Tesla, but Tesla is not interested. The only thing of interest is Ferrari, but this brand Fiat is not sold.

Ferrari is now an independent company, publicly traded and valued at more than $20 billion. Even the press conference did not affect Ferrari's market capitalization.

For Ferrari, electrification is not currently on the radar at all. People's sports cars are sold out early every year, and people who buy Ferraris feel the roar of the engine.

For Ferrari, Tesla can only be greedy. However, Tesla doesn't care too much about Ferrari either. When it comes to performance, Tesla's supercar performance is definitely off Ferrari.

But the brand influence is much worse. Ferrari is Ferrari, even if the new energy is not as good as Tesla, it is still Ferrari.

This is a brand that has been cultivated over time, and in front of Ferrari, Tesla is like an upstart.

Tesla bought the Maserati for this reason. In overseas markets, Tesla's competitors are Maserati and Porsche.

However, although Tesla has technology, its brand influence is very weak. That's why Tesla paid such a big price for a Maserati.

After a week of negotiations, the deal has finally come to an end. Tesla at a price of $11.5 billion. The acquisition of the Maserati brand includes not only the Maserati brand, but also the Maserati R&D team, employees and factories.

And, of course, Maserati's $2 billion debt. That is, now Maserati has nothing to do with Fiat at all.

100% of the brand's ownership belongs to the Tesla Group. Following Tesla's acquisition, Maserati's headquarters will remain in Italy.

It's just that the R&D team will be relocated to Huaxia. At the same time, Tesla will build a new factory in Italy.

In the future, this factory will be able to produce not only Maserati, but also Tesla, Hongqi and other cars.

The factory will use Tesla's new platform, and the production line is indeed the most advanced.

In addition to this plant, Longteng Group will also invest in a series of supporting plants in Italy. The total investment is more than 100 billion US dollars.

Creation of an automotive base in Italy, which in the future will be mainly aimed at the European market.

Italy is one of the founding members of the European Union and is now building a factory in Italy. The competitiveness of these products in Europe will be greatly increased.

After all, the European economy is integrated, and the entire European Union is a large market of more than 500 million people. Moreover, these countries have developed economies and large markets.

"Tesla's wholly-owned acquisition of Maserati, the Italian brand has become a Chinese brand ......"

"Maserati fell into Tesla's pocket ......"

"Fiat Group has a debt crisis and sells Maserati to cash ......"

"Longteng Group and Italy signed a letter of intent for investment, and the investment of 100 billion US dollars settled in the Italian ......"

The news came out. This news caused a sensation around the world, and it also caused a huge sensation within Huaxia.

"I'll go, it's so awesome, Trident will be our brand in the future......"

"My Trident dream, when will it be domestic......"

"Looking forward to the Trident domestic ......"

"You can't afford to buy ...... domestically"

"The domestic price of Trident should be reduced......"

"It's not ...... to be as cheap as Tesla"

Domestic netizens discussed, after all, many people have a dream of a trident. Maserati is a luxury car in the dreams of countless men and women.

And now this luxury brand has been acquired by Tesla, and it may be made in China, and everyone is excited.

Looking at the news again, Maserati's R&D team is about to enter China. At the same time, Tesla said that it will electrify Maserati. All models will be redesigned.

Obviously, the Maserati of the future may become a pure electric vehicle.

Heated discussions, Tesla's acquisition has caused heated discussions. For other car companies, it's a nightmare.

Especially for European car companies, Tesla's acquisition of Maserati this time, and at the same time such a large investment in Italy, directly entered the base camp of these brands, after the news was announced, the shares of European auto groups showed signs of falling again.