The billboards rented by Weiyou's company in Times Square have actually been in effect since last month.

But because the advertising thing was not done, you were the only one who entrusted a local advertising company to rent out the billboard for a short time.

After the filming of Li Xian's advertising film, Si Yang contacted the advertising provider in the United States to make a follow-up plan and immediately put it out.

Mid-nineties.

In China, a large amount of arable land has been swallowed up by high-rise buildings, and various commercial methods have begun to awaken this land that has been dormant for a long time. People look at the whole society, from the past closed and dull suddenly become vivid, as if everyone around them has changed with the policy of the market economy. With the increasing pace of internationalization, even the invisible and intangible things of the Internet have begun to take root in this ancient land.

Not only is China in the midst of the wave of change of the times, but this is a magical stage for the whole world.

Chechnya has stopped, the World Comprehensive Nuclear-Test-Ban Treaty has been signed, Taliban has killed Afu Khan, and Craton has been re-elected president.

Brother Ni and the women comrades in the United States, who were in dire straits, also woke up and began to pursue their own rights and interests.

In Washington, D.C., the beauties of the workplace have played the sign of "fair jobs, fair competition, fair treatment", demanding equal positions for women and men, and they are no longer satisfied with women being able to do vase jobs in the company, such as secretaries, sending and receiving, and communicating.

They hope that more and more well-educated women who work as well as men will become supervisors, managers, CEOs and even board chairmen.

They demand equality.

Times Square.

As usual, at the end of the day's work, people began to come out of the company one after another at five o'clock in the afternoon and walked to the bustling street.

Meet here, then run to the parking lot, bus stop, subway or taxi stand, and find your own way back to the city.

But Times Square is destined to be a little different from the usual.

In the past, the No. 2 billboard, which used to show advertisements for some Wall Street stocks and securities, has changed its appearance today.

"How do you think girls run?"

When such an inquiry was broadcast on the No. 2 billboard, some of the surrounding women who were on their way home turned their heads sideways.

"What's this stupid question?"

A pair of working sisters walked under the billboard and raised their eyebrows and laughed when they heard the advertising slogan.

"Girls?"

Similar to their expressions, in the video played on the No. 2 billboard, the men facing this question also have strange faces.

Then, in front of the camera, they make all sorts of weird writhing movements — that's what they remember of the girl running.

Then, several girls of different ages appeared in the video.

"Please run like a girl. ”

The girls started running.

Unlike those men's twists, every woman in the video is so powerful when she runs!

At this moment, many working women in front of the No. 2 billboard stopped.

When watching the video of the girls with oriental faces waving their arms seriously and running desperately in front of the camera, the banter in their eyes disappeared.

Looking at the slogan that finally appeared at the end of the commercial,

Lots and lots of women covered their mouths.

Women, not weak.

I don't know why this simple narrative sentence stirred up the strength in their hearts on this ordinary afternoon......

......

"For the first time, Chinese advertising has come overseas from a humanized perspective!"

"Only You Sanitary Napkin Advertisement Was Placed in Times Square a Few Days Ago, Gaining Empathy from Women in the Workplace"

"Only You Advertising Focuses on Women's Perspectives, Witnesses the Extraordinary with the Ordinary, Chinese Advertising Finally Takes Off the Hat of "Soil"!

"Chinese advertising on the No. 2 billboard has become a new bright color for advertising in the times!"

......

After only one week of launching, the first overseas advertisement of Weiyou sanitary napkins has caused a wide impact at home and abroad!

In fact, if you talk about advertising in Times Square, you are not the first Chinese company.

As a pharmaceutical company that has been in the limelight in China in the past two years, Sanjiu is the first person to eat crabs.

But after Sanjiu's advertisement was broadcast in Times Square, it did not have much impact abroad. Instead, it caused a stir in China — after all, it was the first Chinese company to dare to advertise on Wall Street. It is a symbol that represents Chinese companies to promote their brands to the most high-end overseas markets.

But you're different.

With its ingenious and precise advertising form and values that can be recognized by the target group, it has become the first Chinese advertisement to be remembered by Wall Street!

Regardless of the meaning of representation, just talk about the marketing effect. Only this advertisement of yours is more successful than Sanjiu!

Capital.

Only you branch office in Beijing.

Looking at the dozen or so domestic and foreign news clippings on his desk about the Weiyou advertisement, Li Xian raised his eyebrows.

Opposite him, Si Yang couldn't keep his mouth shut.

In the morning, the advertiser on the other end of our country just finished calling me, saying that our advertisements were on their news, what do you guess those foreigners say?"

Looking at the excited appearance of this goods, Li Xian smiled: "What do you say?"

The foreigner host said that Chinese companies also have emotions and understand human nature. ”

"I'll fuck it!" Li Xian snorted when he heard this.

He knew that this kind of discrimination by seeing orangutans actually open a Coke bottle would last for twenty or thirty years.

If we want to truly change the discrimination of Westerners against Chinese companies who only open sweatshops and do not understand human nature, we need all Chinese companies to work together.

It's not something he can change all of a sudden.

But this time, my advertising creativity has finally won back a city.

He didn't like to think about it.

waved his hand to Si Yang, remembering the previous negotiations between the branch and those international agencies.

"Did Fisher contact you again?"

Facing Li Xian's question, Si Yang smiled: "It's a coincidence that you asked about this, just now, Fisher just called." Said that he would come over and renegotiate the agency contract in a while. Dong Li, our advertisement is famous in the United States, these scavengers can't sit still!

"Hehe,"

Li Xiangan laughed twice.

"What price did you pay them last time?"

"In US dollars, the settlement currency is twenty-three US dollars per shipment. ”

Hearing this supply price, Li Xian nodded.

"Okay, Fisher will come back this time. You re-quote him. It is still settled in US dollars, and each item is worth $33. Why did you mention ten dollars, you told them clearly. If they're too expensive, ignore them. Directly let them roll the calves for Lao Tzu! The advertisement is on fire, and there are people who want to act as agents for Lao Tzu's goods!

In the face of Li Xian's instructions, Si Yang nodded fiercely.

"Chairman, I see!"

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