"Chairman, how many days have you made it? Don't make it, right?"

Picking up the videotape on the table, Si Yang weighed it a few times and pouted.

Since I told Li Xian about renting a billboard in Times Square, it has only been more than ten days. Although Li Xian doesn't have any procrastination or anything like that, the whole company knows that his chairman has a lot of things to do—and it's a bad thing that there are as many things as he does privately.

Therefore, when Li Xian said that he planned the advertising case, Si Yang had been ready for at least a month.

didn't think about it, but after more than ten days of hard work, the advertisement came out.

Seeing Si Yang's face full of "Boss, are you still my boss so soon", Li Shixin was laughed angrily!

When he learned that Si Yang had taken the billboard in Times Square under his belt, he took this matter very seriously. The next day, he called Ding Sheng, who had worked with him when he had worked with the rainbow commercial, and handed over the script of the commercial he had written overnight.

Ding Sheng, this kid has now graduated from the directing department, but the development of the director's path is not very smooth. is looking for investment all over the street, and photographing Virgo for himself. I called Li Xian before to ask for funds.

In Li Xian's impression, this young director basically did not achieve much in the 90s. It seems that after graduating from the Department of Fine Arts, he raised funds to shoot a few works, but all of them hit the street without exception. He didn't have much success in his main business film art, and after being beaten by a fat life, he returned to Beiying and entered the directing department to re-study. After graduating for the second time, it was 2000, and there was a "Fuss" with a good reputation, and then successively filmed the "Tough Guy" two-part series and "Big Soldier", which can be regarded as a succession.

But even after he came out, he could only be regarded as a second-tier director. There is talent, but not much potential. Li Xian didn't have so much mood and funds, so he rushed to support him at this time.

It doesn't make sense - what is the gold content of Feng Xiao just now?

If you really want to go to the entertainment industry, there are five million Li Xian who can play with sewing pants clearly.

But it's not interesting.

The two talkers of Huayi Brothers have had several meals with Li Xian, and they have changed their ways to ask Li Xian to invest in the cultural industry. But who is Li Xian?

It's coming from behind.

At a time when the penetration rate of cinemas in domestic cities is less than 30 percent, the number of screens in the country is less than 3,000, and VCDs, DVDs and pirated discs are just about to become popular.

scold

There is a bag on the head!

With this kind of thought, Li Xian pushed Ding Sheng's investment several times. At this time, Li Xian personally called over and said that he wanted to shoot a commercial, and Ding Sheng, who was worried about money and white hair, was as excited as a 200-pound child.

Dare not do anything?

According to the script provided by Li Xian, I found actors, and through the contact of the public relations department of New Taipei Group, I found some female celebrities in the domestic industry, and it took ten days to make the commercial.

After Li Xian read it, he was quite satisfied.

Now, in the face of Si Yang's suspicion, he directly raised his butt and pulled Si Yang to the conference room.

I put the tape in the video recorder and opened the rear projection of the incomparable bag purchased by the branch office.

"Look at it yourself, if this commercial doesn't work, I'll give you a million out of my own pocket, and you can find someone to shoot for me!

Seeing that Li Xian was angry, Si Yang smiled, took the stool without saying a word, and sat down in front of the rear projection.

As the video camera rattled, the tape was read out.

On the huge screen of the rear projection, the title of the advertisement emerges - "New Taipei Group Only You International Advertisement - Women Are Not Weak"

Seeing this title, Si Yang accepted the hippie.

I have to deny that Li Xian's advertising and marketing skills are not disagreed with by the entire group. Just a title makes Si Yang feel funny!

Why?

There is a feminist revival going on in Europe and the United States, and the call for women's self-reliance and self-improvement is very high. This women's right is not the kind of feminism that later asked for a house, a car, and didn't do housework, and the husband who cheated on the baby had to be tolerated by the grassland.

Rather, women fight for the same fair rights as men to get jobs, promotions, and equal salaries.

As the VCR rattles, the title screen quickly skimmed. The picture appeared.

In the picture, it is an interactive interview-like scene, and several men who look like they are in their thirties in order are sitting in front of the camera a little shyly.

A voice said to them, "Hello, I'll give you some instructions next." You don't need to think about it, just do what you understand. ”

"Good. ”

After everyone answered, the person who spoke just now gave them the instruction: "How do you think the girl runs?"

"Girls?"

Hearing this, several men looked at each other and let out a chuckle. With a joking, they stood up. In front of the camera, she ran up in an extremely bewitching daughterhood.

When they saw each other's writhing appearances, they burst into laughter.

"Run like a man, then. ”

In the face of this instruction, several men stopped laughing. In front of the camera, start running with all your might.

They are exceptionally fast and have powerful swings. Regardless of age, they are like galloping horses.

"Okay, thank you. ”

After the host thanked several men who ran around the camera a few times, the picture was everything.

In front of the camera, several women from all walks of life sat there quietly.

The same question was asked - hello, I'm going to give you some instructions next. You don't need to think about it, just do what you understand. Okay?

"No problem. ”

Several women looked at each other, nodded, and each stood up in front of the camera.

"Run like a woman. ”

Faced with this instruction, several women looked at each other again, and then ...... Ran with all your might!

Compared to the previous men's twisting and delicate movements, the arms they waved when they ran were so powerful, and the expressions on their faces were so serious, compared with men, there seemed to be no difference!

"Excuse me, what did you think when I asked you to run like a woman?"

In the face of inquiry, several women looked puzzled.

"Just run!"

"Run as hard as you can, or what?"

Here, a letter composed of Chinese and English appears on the screen.

"See, the real woman is not what you think she is. ”

"They are not weak. ”

In the frame, the letters pause for a full three seconds, then slowly fade away.

At the end of the commercial, the brand logo slowly emerged.

In the whole advertising film, there is not a single advertising word for the promotion of your products.

But at this time, Si Yang, who had watched the commercial, and several cadres from the branch office had already stood up from their chairs. Involuntarily, applause!